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Avoiding CAN-SPAM Penalties, Managing Email Opt Outs and Preserving Brand Integrity with Clean Email Lists. James Martell speaks with the  Sales Director at UnsubCentral - ‎UnsubCentral Cris Angelini.

Cris Angelini serves as UnsubCentral's Sales Director, where he consults with prospective clients to determine the best UnsubCentral services for their needs. He is an accomplished business professional with 20 years of experience in people, process, revenue growth and sales leadership. Prior to working at UnsubCentral, Cris was the Vice President of Revenue Development at Volusion, where he was responsible for working cross departmentally to help drive core product sales, revenue growth, customer service and partner recruitment.  .

David Szetela discuss the War between Branding vs. Direct Response with Landing Page Optimization Book Author and Conversion Conference Chair Tim Ash.

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding is an objective of long-term advertising whereby a company tries to establish a distinct and impacting message about its brand's benefits.

Byron White is joined by Peg Dawson to discuss her book Smart but Scattered: The Revolutionary "Executive Skills" Approach to Helping Kids Reach Their Potential. Peg Dawson has enjoyed a long and distinguished career since earning her doctor of education degree from the Curry School in 1978. It has been characterized by a successful practice as a school psychologist in both public and private settings but also by years of professional leadership at the state, national, and international levels.

What attributes make a good founder? Gillian and Anne review characteristics of successful entrepreneurs, with input from Fast Company, Compass and Techstars. Patterns emerge from a multitude of opinions on asses and attributes. Most successful founders share what Mom and Dad used to call ‘character’ -- integrity, authenticity and compassion.

John Carcutt and Ross Dunn discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer - quite literally - a million dollar question from a listener about the gambling industry and bringing in traffic from overseas.

Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts.

What Everybody Ought to Know About Outsourcing, and Hiring a Personal Virtual Assistant as James Martell speaks with Desmond Soon. Soon is  a Vancouver BC-based  Entrepreneur helping to empower other like minded entrepreneurs and marketers.

Our hosts -- Peggy Anne Salz and Shahab Zargari -- discuss PokeStops and other shortcuts brands can take to architect and execute a "mature mobile strategy" with Brett Peterson, account lead for Centro, a company reinventing digital advertising by focusing on one goal: to improve the lives of the people behind the campaigns. We deep dive into what you can do right now to cash in on the Pokémon Go phenomenon to boost your business and -- more importantly -- how you can harness key targeting tactics to drive sales uplift and footfall.

Bennet Kelley discusses Battle over Adblocking with PageFair’s Johnny Ryan. Dr Johnny Ryan (@johnnyryan) is Head of Ecosystem for PageFair where he works with global stakeholders to sustain the open Web beyond blocking. His previous roles include being Chief Innovation Officer of The Irish Times.

Dublin-based PageFair is the leader in ad block solutions for website publishers. PageFair Analytics is used by over 2000 publishers to measure their exposure to ad blocking. PageFair technology is used by many premium publishers to restore blocked ad inventory. PageFair Ads is a self-serve advertising platform that displays non-intrusive ad formats to ad block users.

The relationship between an SEO agency and an in-house SEO team is a critical one. Fostering and strengthening that relationship is something Bruce Clay prioritizes. Working together, this CMO’s dream team brings the best results. 

It's crucial to stay current with the latest SEO strategies. It requires several hours a day that a solo in-house SEO probably doesn’t have. A SEO agency can be a powerful ally, filling in the gaps by mentoring and guiding an in-house SEO.

 In this show, Bruce shares his insights on how to build a strong partnership between the in-house team and the agency, alongside Duane Forrester, Virginia Nussey and Kristi Kellogg.