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Laura Weintraub, CEO of renowned digital agency Aimclear joins us to talk about leadership and managing growth at her company, one of Inc’s 500/5000 for four years, and three years named one of the best places to work in Minnesota. Plus, what are key elements of 10X leadership? How does 10% thinking limit your opportunities? Which companies are better suited to shooting the moon?

How to Test Image Ad Themes Across GDN is a recent Adalysis blog post written by Adalysis Co-Founder & Lead Developer Brad Geddes. He explains to David how with image ads, you are often creating themes of images in various sizes and then seeing how each theme performs as a whole regardless of any one size.

Facebook and Email Marketing Lessons Learned from a Summer with Killer Whales. From March to October each year, thousands of whales migrate through the waters near Vancouver,  making it one of the world’s best locations for whale watching.

Moz LayoffsThe search marketing world was stunned late yesterday with the announcement Moz is laying off 28% of its staff in a move to become profitable. Moz CEO Sarah Bird made an emotional blog post yesterday titled, “Moz is Doubling Down on Search” outlining a renewed focus on core SEO related products in the Moz Toolbox such as rank tracking, keyword research, local search listings, duplicate management, onpage items, web crawl, and links analysis. Left unmentioned in her post was the community Moz had created and sustained for several years. In fact, all layoffs happened in the community divisions of Moz, including the extraordinary Jennifer Sable Lopez. Rand Fishkin later tweeted this was about getting the company revenue-right. For Moz and the extremely tight internal community they’ve built, this must be an awful day; even more so for those let go, not because of their performance but because of a management decision to marshal their energies in a more focused direction. In the long run, if Moz can make itself profitable without outside funding, it may well turn out to be the wisest decision Moz has ever made. For the time being, it feels like there’s a hole in the entire SEO community this morning. Big love to Moz, the Mozzers, and the now expanded Moz Alumni. Thanks for all the contributions over the years and we all look forward to seeing what comes next. Gawker to cease publishing next week. The 14 year old online tabloid was targeted by billionaire PayPal founder Peter Theil in a massive series of direct and indirect legal actions. Gawker Media, the parent company that owned Gawker was sold last week to Univision for $135million. They publish six other online magazines; Deadspin, Lifehacker, Gizmodo, Kotaku, Jalopnik, and Jezebel. Details on what will happen to those properties or to Gawker’s archives have yet to be announced. The Univision purchase is pending a decision to allow the sale which is expected today from a Manhattan bankruptcy court.NSA Hacked! In an ironic and somewhat dangerous role reversal, the National Security Agency, otherwise known as America’s cyber-spooks were hacked, quite heavily. A group calling itself the Shadow Brokers are asking for 1million  Bitcoins, which is about $570million US in an auction to release the best cyberweapons and release a treasure-trove of secret files. The hack happened to a division of the NSA known as the Equation Group which, according to Kaspersky security, has been active for over 20 years. In a report published by Kaspersky in 2015, the Equation group was described as “a threat actor that surpasses anything known in terms of complexity and sophistication of techniques, and that has been active for almost two decades,”  The group is thought to be responsible for the infamous Stuxnet attack on Iran’s centrifuges in 2007.

Byron speaks with author Dr. Michele Borba on her new book, UnSelfie: Why Empathetic Kids Succeed in Our All-About-Me World. Dr. Michele Borba is an internationally recognized expert on children, teens, parenting, bullying, and moral development.In her book, Dr. Borba offers a framework for parenting that yields the results we all want: successful, happy kids who also are kind, moral, courageous, and resilient.

Ever wish you had a to-do list to check off as your go about your latest SEO project? Enter The SEO Checklist. For years, it’s been one of the most popular articles on the Bruce Clay Blog. It’s constantly refreshed to reflect the current SEO landscape, which is constantly in flux. 

The SEO Checklist just went through another refresh to reflect updates including AMP, mobile performance tools, updates to meta tag length, user intent info, E-A-T signals and more. 

Listen in as Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss the latest items on the SEO Checklist – and how to use the SEO Checklist for as a tool to persuade the C-Suite to provide budget for SEO priorities. Later in the show, they’ll shift the focus to social media marketing, and how the International Olympic Committee is addressing copyright infringement on social media.

Marissa Mayer and her Future with Yahoo and how she Can Cash Out of Yahoo to the Tune of 123 Million; No loss of PageRank for 301 or 302 redirects; Use Excel Plug-In Analytics Edge to get ALL landing page data from Search Console.; Top 20 Weird Google Questions as Identified by UK Firm Digitaloft ; Reddit to allow marketers to sponsor user posts.

Brian Michael Jenkins is a senior adviser to the president of the RAND Corporation and author of numerous books, reports, and articles on terrorism-related topics, including Will Terrorists Go Nuclear? (2008, Prometheus Books). He formerly served as chair of the Political Science Department at RAND. On the occasion of the 10-year anniversary of 9/11, Jenkins initiated a RAND effort to take stock of America’s policy reactions and give thoughtful consideration to future strategy. That effort is presented in The Long Shadow of 9/11: America’s Response to Terrorism (Brian Michael Jenkins and John Paul Godges, eds., 2011).

Maria Reitan speaks with Kimberlee Moen, founder of XaBeat… a new fitness movement rolling out across the country. In 2010, she opened Dance-Fit which is now XaBeat, where we could inspire all women to find a healthier and passionate life. XaBeat is a dance-fitness program that provides high intensity cardio and toning in party like atmosphere. The routines are simple and easy to follow so participants can concentrate on getting a better workout! XaBeat class participants sculpt their bodies and burn calories without even realizing they are working out.

Frank Watson and David Harry discuss:No more arguing about what Google means by positions in the Google Search Analytics report. Google has defined the multitude of metrics and cases in a help document.Google officially throttling Keyword Planner data for low spending AdWords accountsGoogle app now delivering restaurant reviews & best-of lists for local searches5 Big Challenges One Niche Faces in GoogleThree Pillars of SEO: Authority, Relevance, and TrustThematic Modeling Using Related Words in Documents and Anchor Text