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Ross and John review the latest Google updates to organic and local search results with an emphasis on local. They discuss the addition of critic reviews to local results, a pending (LOL!) Penguin Update, experiments in the local search results, and much more, including a question from our community.

Jim and Dave ponder if it's safe to project the Long March of the Penguins is underway. We can hem-haw and hedge around it but I think we're on solid ice here. 

Full follow links in widgets and signature links placed by third party developers. (why exactly is Google giving this notice at this time? [again])

Plus, the demise of ClickZ/SES,  Star Trek's 50th anniversary and why Apples and audio-jacks are like Blackberrys and keyboards

We talk a lot about links in the SEO industry – but what about mentions without links? Do those matter? That’s exactly what Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss. Linkless attribution, or linkless mentions, are very valuable. In fact, search engines have worked to break the dependence on links as a ranking signal. Find out why mentions without links matter in the top half of the show. Then, after the break, they’ll talk about a different kind of mention: sponsored mentions on social media, and how the FTC is dealing with celebrities and influencers who fail to disclose they are being compensated.

Byron speaks with author Melody Warnick on her new book, This Is Where You Belong: The Art and Science of Loving the Place You Live. Melody has been a freelance journalist for more than a decade. She was an English major at BYU, and has moved around a lot in her life. In this book, she dives into the body of research around place attachment—the deep sense of connection that binds some of us to our cities and increases our physical and emotional well-being—then travels to towns across America to see it in action.

Being your own boss is what we learn about as Maria Reitan welcomes Emilie Aries, the Founder and CEO of Bossed Up. Emilie is a political organizer turned award-winning women’s development coach. She has helped hundreds of women navigate career transition and prevent burnout. Her TED talk, “The Power of No,” shows how to set healthy boundaries and invest in sustainable long-term achievement.

Aries is a regular contributor on gender roles in the workplace at RoleReboot.org, The Huffington Post, and Levo League and a sought-after speaker at companies, organizations, and universities across the country. Earlier this year, she received the Young Women of Achievement Entrepreneurship award from WIN, the Women’s Information Network.

55% of searchers don’t know which links in the SERPs are PPC ads.

New Google help document defines Search Analytics impressions, position and clicks

Thematic Modeling Using Related Words in Documents and Anchor Text

How and Why to Raise Organic SEO CTRs

SEO and the CMO: Communication and board room metrics that matter

Popular 404 to 301 WordPress Plugin Injecting Cloaked Spam Links for Search Engines

SpaceX Test Mishap to set back Facebook’s African Expansion Project as the Amos-6 satellite which Facebook had booked time on to beam Internet signals to sub-Saharan Africa, a region Facebook was aggressively trying to expand into to advance both humanitarian and business concerns. 

Pokemon Gone and the Lifespan of Fads as Washington Post did an interesting piece on the life of fads today. Pokemon Go has faded faster than virtually every other Internet game (Farmville, candycrush, etc...) in history.Plus: Livetime Google Results being AMPED up? EU (EWWWW) and Apple/Google Tax Dodging; Copyright in EU – The right to aggregate might become quite costly.

Advice for Managing Your Google Adwords campaign, or letting someone else handle it. David Szetela welcomes strategist, entrepreneur, and author of Ultimate Guide to Google AdWords and 80/20 Sales & Marketing Perry Marshall.

There’s so much to consider when it comes to choosing a domain name. Whether you’re rebranding your site or just getting started, this show has the tips you need to create a domain name that will please users and search engines alike. Listen in as Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg discuss what makes and breaks a domain name. In the second half of the show, they’ll discuss how brands like Coca-Cola and Chevy are leveraging emojis to get better engagement on social media.

Creating relationships built on respect as Maria Reitan speaks with Mike Domitrz, the Author of May I Kiss You and the Founder of the Date Safe Project.. Mike Domitrz is one of the leading experts for transforming our sexual culture to one being built on consent and respect. For over two decades, educators, military, families, colleges and individuals of all have sought out Mike and his impactful programs and speaking engagements.

Everyone; people of all ages, genders, sexual orientations and socioeconomic backgrounds, need to hear the challenging and life-changing message in his just released book, Can I Kiss You?