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Chris Boggs and Frank Watson delve into three different guides published on Search Engine Journal. They include the Three Pillars of SEO: Authority, Relevance, and Trust; How to Do Keyword Research and a Complete Guide to Panda, Penguin, and Hummingbird.

Mike Peters is the General Manager of Software Projects, bit it's not a software company. Mike explains this Global Online Retailer selling thousands of software products, ebooks and software services.

September is time to tune up your systems and processes, and CEO Coach turns to another century-old method, this time from Lillian & Frank Galbreth who pioneered activity and motion management, and were known by “Cheaper by the Dozen” and memoir of their family of 12 children. From there Gillian & Anne talk about good processes and systems, and why you need to commit to a process to move your company forward.

More on Google Penguin Update as Google: is said to be Working On The Penguin Launch Announcement. That and more are discussed as Jim Hedger welcomes Jenny Halasz and Thom Craver. 

Jenny Halasz is President and Founder of JLH Marketing, a marketing consulting firm focused on developing scalable acquisition strategies for clients through PPC, implementing technical website improvements and content marketing through SEO, and giving clients the insights needed to measure success through analytics. Thom Craver is a renowned SEO and Web analytics expert as well as an an accomplished speaker, instructor and soon to be author.

Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s local footprint and their efforts to improve it as of late. We include news of even more Google My Business updates and some tips on how to leverage local with images.

Digital marketers have been waiting two years for a Penguin update — that's a long time to wait, especially if you're anticipating a rise in traffic and revenue when the update hits. Bruce Clay's advice? Adjust your expectations. Unless you you've gone beyond link pruning and disavowing and done the actual work of boosting the relevance and value of your site overall, the Penguin update is unlikely to be the Hail Mary many think it will be. Bruce discusses the implications of the Penguin refresh with Duane Forrester, Virginia Nussey and Kristi Kellogg. Later in the show, they take a look at how Apple's emerging technology (including iOS 10 and the iPhone 7) will impact digital marketing and consumer behavior.

We are thrilled to welcome back Webcology host Jim Hedger (@jimhedger). Jim has been a webmaster and SEO for over 15 years. He offers not only a tech perspective, but as a resident of Toronto, he can provide a Canadian perspective on this most unusual election.

Jim and Bennet discuss The 2016 United States Presidential Election race and  the candidates positions on tech related issues.

Andrea Phillips is an award-winning transmedia writer, game designer and author. She has worked on projects such as iOS fitness games Zombies, Run! and The Walk, The Maesters Path for HBOs Game of Thrones, human rights game America 2049, and the independent commercial ARG Perplex City. Her projects have variously won the Prix Jeunesse Interactivity Prize, a Broadband Digital award, a Canadian Screen Award, a BIMA, the Origins Vanguard Innovation Award, and others.

Dush Ramachandran talks to Yanik Silver, the founder of the  Underground Internet Marketing Conference. We learn how on the back of a bar napkin, he jotted down the idea for the Underground Online Seminar® — A totally different kind of business conference where he invites all the ‘under-the-radar’ marketers and entrepreneurs quietly making a killing online to share all their best secrets on internet business growth.

Time to step up your game in productivity. Q4 is nearly upon us. The summer doldrums are over. Hopefully you took Gillian and Anne’s advice and headed out of Dodge to take a holiday of your own. Now, it's time to buckle down, like the kids heading back to school. The episode is about how to bump up your productivity game - yours AND your key staff, starting with 100-year-old advice from productivity guru Ivy Lee’.