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Jeremy Knauff, CEO of Spartan Media, speaks with Jim and Dave about some of the mistakes smart web designers make that can kill SEO, and how to avoid or fix them. They also cover Google’s recent Penguin 4.0 update, the future of search, and a topic that Jim and Jeremy are passionate about, PTSD in the veteran and first-responder community.

No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.

Also, Ross and John discuss a Google AMP Bug, Google My Business API and answer listener questions.

Google’s Antitrust Battle with the EU as Yair Cohen (@CyberLawExpert) founder of the London-based Cohen Davis Solicitors joins us to discuss the brewing battle between Google and the EU over Antitrust. 

Regulators have focused on accusations that Google diverts traffic from competitors rivals to favor its own comparison shopping site.

FTC rejected such charges in 2013.Reached settlement in 2014 that fell through.May 2016 reports that EU will seek €3 billion fine.

If you want content that ranks high and is highly engaging, it's critical to keep it up to date. The most successful sites spend quite a bit of time and money investing in content — content, after all, is how you demonstrate expertise, authority and trust, which are key factors that Google looks at to determine the quality of your site. Listen in as Bruce Clay, Virginia Nussey, Kristi Kellogg and John Alexander talk about how to get your content up to date. Learn what goals to set, how to take inventory and analyze current performance, leverage user testing and more.

Writing Strong Female Characters as Maria Reitan speaks with Nina Romano. Nina is the Author of In America & The Secret Language of Women. 

Nina is the author of five poetry collections: Cooking Lessons from Rock Press, submitted for the Pulitzer Prize, Coffeehouse Meditations, from Kitsune Books, She Wouldn’t Sing at My Wedding, from Bridle Path Press, and Faraway Confections from Aldrich Press. Romano has published two poetry chapbooks: Prayer in a Summer of Grace and Time’s Mirrored Illusion both from Flutter Press.  Her latest poetry collection, Westward: Guided by Starfalls and Moonbows,  has recently been published from LLC Red Dashboard. She has been nominated twice for the Pushcart Prize. She co-authored Writing in a Changing World.

Need some practical productivity tools? The best streamline your process and keep you on track and distraction-free. Anne & Gillian talk about their favorites. It’s likely you already have a couple on your devices, and then, there’s another that isn’t even an app, but totally analog.  Tune in and tune up your startup.

New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users.

Jon Henshaw, Co-founder and President of Raven Internet Marketing Tools speaks with Jim and Dave following a recent webinar on On-Page SEO Tips and Tricks he hosted with WPEngine's David Vogelpohl. They also talk about some of the highlights coming out of MozCon 2016.

Byron speaks with author Robert Dickie on his new book, The Leap: Launching Your Full-Time Career in Our Part-Time Economy. Robert Dickie is the President of Crown, he has worked in the military, private business, and nonprofit sectors during his career. In this book, he aims to help you navigate critical tasks for having lasting work in a changing economy.

Dr. Robert Cialdini, author of “Influence,” is one of the most widely known and read social psychologists. “Influence” lays out six principles of marketing: reciprocity, commitment, social proof, authority, liking and scarcity.  Earlier this month, he came out with a new book. Picking up where “Influence” left off, “Pre-Suasion” discusses a seventh principle: unity. Kristi Kellogg, Duane Forrester, Paula Allen and John Alexander take a closer look at the principles of marketing and how they apply to digital marketing today. In addition, they’ll talk about the latest news making digital marketing headlines, including LinkedIn conversion tracking, an update to the character count on Twitter, warnings surrounding widgets and more.