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WebmasterRadio.fm episodes

  • Take a Vacation! (What you must do in August)
    Anne and Gillian talk about why taking a vacation will make you a better CEO and your company more successful, and why you must make time to unplug your laptop and recharge yourself. After noting some alarming statistics about diminishing American vacations, and the resulting health effects, they highlight just how to make your getaway with a few do’s and don’ts to guide you.
    32 min
  • 4 Daily Habits of Successful SEOs
    4 daily habits of successful SEOs
    1 – Read the News
    2 -  Review all analytics tools to figure out what is and isn’t working 3 – Take hands-on action.
    4 – Constant skills upgrading requires constant tinkering
    Plus, Arianna Huffington stepping down from HuffPost. Huffington said the new health and wellness company she is launching, Thrive Global, demands her full-time attention. Thrive will start in November.
    Links still Crucial, as explained by Jason deMers in Search Engine Land; Google Brain teamtaking questions in a massive AMA at Reddit right now! 
    Also, Google Ranking Factors 2016, ###a>
    - Content & Links Are the Two Most Important Ranking Signals
    - RankBrain - Third Most Important Factor
    - Click-Through Rate (CTR) is Not a Ranking Factor
    - Google Confirms 301, 302, 3xx redirects Do Not Lose PageRank Value
    - Local Business Ranking Factors
    - Mobile-Friendliness - a Ranking Signal on Mobile Searches
    - Google Now Ranks Mobile Page Speed Separately
    - Google Updates Search Quality Guidelines
    41 min
  • The Olympics and Brazil Today with Susanna Hecht
    As we did in 2012, CLBR takes an Olympic detour to focus on the state of its host country – Brazil with Susanna Hecht of UCLA’s Luskin School of Public Affairs and its Latin American Institute. 
     Among other things, Brazil is:
    the 5th largest and 5th most populous country on earth;the 7th largest economy;home to the 4th largest population of internet users;the 3rd largest producer of renewable energy;home to 21 of the 50 most violent cities in the world;suffering from a severe recession; andis in a state of political crisis.
    52 min
  • Conversions on Mobile and AMP Updates
    Mobile traffic is increasing, but the majority of organizations are making less than 30 percent of their revenue from mobile devices. What do you do when traffic doesn’t translate conversions? That’s what Bruce Clay, Duane Forrester, Virginia Nussey and Kristi Kellogg explore in this mobile-focused episode of SEM Synergy. In the second half of the show, they dive into accelerated mobile pages. AMP has been rolled out to ecommerce, entertainment, travel and recipe sites, and Google reports that four million new AMP pages are being created every week. This increase in AMP adoption has led to new developments in the SERP – listen in to find out the latest AMP news.
    27 min
  • Year One Success Story: Female Entrepreneurs
    Year one success story of female entrepreneurs as Maria Reitan speaks with Alexandra Friedman, the Co-founder of LOLA. 
    LOLA is a subscription based company that sends 100% organic cotton tampons all around the USA – even your door stop. Learn why Alex and her business partner Jordana Kier decided to launch this particular company and how they did it – all within the last year!
    28 min
  • Funding: Pre-money and Preferences
    Pre-money. Preferences. Dilution. The vocabulary of start up funding has a language all its own. What’s more, pitfalls await the unwary entrepreneur. Yes you can give away too much in the beginning. Gillian explains it all to Anne, and we wind up a lot better informed, as will listeners.  We sprinkle in wisdom from H Ross Perot and Alejandro Cremades of 1000 Angels.
    33 min
  • Startups to SEO Audits with Kris Reid
    Dush Ramachandran speaks with Kris Reid, an Australian Software Engineer who has worked across the world for variety of companies, from small tech startups to giant conglomerates like Visa. We learn about his work in SEO developing tools to help people rank their website with Ardor Media Factory. 
    Kris has offered Entreprenuer Effect listeners the special opportunity to sign up to win a 200 point website audit competition from ArdorSEO by going to https://ardorseo.com/entrepren...
    31 min
  • Duane Forrester’s Digital Marketing News Report
    Former search engine senior product manager Duane Forrester offers analysis on the week’s search and digital marketing headlines. How will the search landscape be affected by Verizon’s acquisition of Yahoo search and advertising? The partnership underscores that marketers are working in a mobile-first world. Another story in the search news this week is Gary Illyes’ Twitter comment that 302 redirects pass PageRank value. Duane shares a story from his time working at a search engine that confirms this is true at Bing, as well. Other news includes Googler John Mueller’s advice not to cut quality content from a site, even if it’s older, and the new Bing feature of preview thumbnails in autosuggest options.
    31 min
  • Google Giveth and Google Taketh Away?
    Google's possible reversal of last week's algorithm update; Instagram's new killer feature that copies Snapchat; Explaining impressions, position, and clicks; No loss of PageRank for any 3xx redirect; How Google Treats Subdomains vs. Subdirectories in 2016; Singular and plural words can be different in Google's eyes; Disavow file and manual action reinclusion requests have to be on canonical URL; AMP in general SEPS; AMP pages no longer need structured data to be valid in Google Search Console.
    52 min

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