WebmasterRadio.fm

WebmasterRadio.fm

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WebmasterRadio.fm episodes

  • Online Trolls with Fusion’s Kristen V. Brown
    Kristen Brown returns, now with Fusion, to discuss her recent work on online trolls. Brown writes about how technology is impacting the future of our bodies, our brains and our culture.  Before that, she covered tech for The San Francisco Chronicle also been a Hearst Fellow, a founding editor and writer at the politics and culture magazine The Caravan in India, a contributing writer for Adweek and a New York City breaking news reporter.
    Her favorite stories are: profiling the Internet’s biggest troll, freaking out my boss with some tech-enabled cyberstalking, going to Internet addiction camp and this random story about a landfill in Upstate New York.
    54 min
  • Hunting Unicorns with Larry Kim: Paid Social, Super Remarketing and More
    In a truly interdisciplinary conversation, Bruce Clay, Inc.’s Virginia Nussey interviews WordStream’s Larry Kim on SEO, PPC and social media. As the interview unfolds, listeners will learn how Larry (the reigning Search Marketer of the Year) goes about identifying content that is ripe for paid amplification (unicorns, as he calls them). He’ll also dive into his super remarketing tactics (spoiler alert: this is how Larry gets in front of the industry’s top tech bloggers and journalists, landing hundreds of links and premium media coverage). If you’re in digital marketing this is one interview you don’t want to miss!
    25 min
  • Michael Bungay Stanier and The Coaching Habit
    On this week's episode of LifeTips, Byron chats with Michael Bungay Stanier, author of The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. Founder and Senior Partner of Box of Crayons, Michael is a keynote speaker and organizer of Great Work MBA, a virtual conference. In The Coaching Habit, Michael shows readers how to become better managers, and turn advice into habits.
    43 min
  • Innovating Female Taboos
    Innovating Female Taboos as Maria Reitan speaks with Miki Agrawal, the CEO and Co-Founder of THINX. 
    THINX is a high-tech, beautiful underwear solution for women to wear during their periods. She teamed up with AFRIpads in Uganda to fund a pack of reusable cloth pads for every underwear sold to get millions of girls back in school. To date, Miki and THINX have helped over 30,000 girls go back to Her next big focus is solving the light bladder leakage problem that moms are facing today and giving women who leak the ability to feel like themselves again. 1 in 3 women pee a little when they laugh, jump, jog, sneeze or cough.
    31 min
  • Entrepreneur Magazine: Is Google Trying to Kill SEO?
    Is Google Trying to Kill SEO ? The Anatomy of a SERP ; Micro-Moments: How Consumers Rely  on Mobile to Meet Their Needs; Don’t Make All Content Q&A For Google’s Featured Snippets; Gated vs Ungated Content- Which is the Best Option? After 10 Years, Local SEO Guide Relaunches  Website So It Can Get Links.
    38 min
  • How Abundant Thinking Makes You a Better CEO
    Anne and Gillian look at the work of Bay Area executive coach Katia Verresen and what she calls the remarkable advantage of abundant thinking. It’s a 21st century take on how to lead, because, says Verresen your attitude is 100% of your performance. We can use what she calls ‘abundance tactics’ to feel more energized, expand our worldview and achieve our visions instead of being drained by the opposite of abundance which is scarcity, and a scary way to think. Verresen provides specific ways to overcome crippling fear that compromises your ability to lead.
    34 min
  • Why Would Microsoft Buy LinkedIn?
    Why Would Microsoft Buy LinkedIn? Google search analytics report adds the ability to compare queries. Google  just made a key AI investment in Europe, tax investigations be damned.  Super polite grandma's Google search gets results — and then some. Her courteous search request has gone viral — it even made Google smile.  Increased Increased Crawl Rate Not Sign of Google Panda or Algorithmic Issue Being Lifted. Vanity Keyword TLD Domain Names Do Not Get Ranking Boost
    51 min
  • Dr. Pete Meyers on How to Deal with Major SERP Changes
    Cognitive psychologist and marketing scientist Dr. Pete Meyers is the brains behind MozCast – the Google algorithm “weather report” that chronicles changes to the SERP as they happen. Like the SEO analysts at Bruce Clay, Inc., Meyers stays on top of SERP changes. There are an estimated 500+ changes to the Google algorithm each year, and these changes inform digital marketing strategy. Catch up with the latest changes and how to deal with them in this conversation between Meyers, Kristi Kellogg and Paula Allen!
    31 min

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