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Tim Ash speaks with the CEO of Video Power Marketing about how to make YouTube paid ads work for your business. He covers display formats, calls-to-action, timing, and the best way to remarket or find look-alike audiences. Jake's Hollywood origins are also revealed..

Finding a balance between a great desktop experience as well as a great mobile experience can be tough which is why Brain Massey with Conversion Sciences is here to help. Daron Babin and Brian Massey discuss conversion optimization discipline, content delivery, and desiging a mobile site with high conversion rates on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.

How to Increase Sales and Conversions with Video Marketing as James Martell welcomes Hope Horner,  ‎Founder, CEO at Lemonlight Media.

A small town girl from Johnson City, TN who moved to Los Angeles, CA at 18 to pursue her entrepreneurial dreams. In 2010, Hope founded BetterYou, a platform connecting independent fitness and beauty professionals to consumers who want to look and feel better.

People of Distinction Process is a new intiative started by Vi's Senior Living content manager Leslie Boehms. Brandy Shapiro-Babin talks with Leslie about macaroons, native content marketing, leadbanks, and how she's been able to communicate content to prospects that may not be the most tech saavy on this special edition of Digital Marketplace on location from Conversion Conference 2016 in Las Vegas

Bill Albert runs the largest User Experience Program in the United States at Bentley University. Daron Babin and Bill Albert discuss the unique opportunities the program offers students, and what Albert is hoping to get out of this year's conference on this special edition of Digital Marketplace on location at Conversion Conference 2016.

Facebook looking for a SEO; Life is just a fantasy or perhaps just a sim ; Elon Musk: There's a 'one in billions' chance our reality is not a simulation Google still working on separate mobile search index; Next Mobile Friendly Update Includes Page Speed; Coming in Months; You can probably ignore scraper sites links but, if you’re battling low quality links, don’t ignore them...says Gary Ilys at Google Dance Japan

Daron Babin talks to Barry Feldman of Feldman Creative about his 11 techniques for writing more persuasive content. They speak about the tricks to the trade in persuasion, and the biggest mistakes and musts people can make on their web page in order to retain and convert visitors. Hear about Barry's conference session called "Word Power: 11 Techniques for Writing More Persuasive Content" on this special edition of Digital Marketplace on location from Conversion Conference 2016 in Las Vegas.

Shyamala Prayaga spoke at Conversion Conference 2016 in a presentation entitled Great User Experience Leads to Conversions - an Amazon Case Study. Daron Babin and Shyamala talk about how to create cool products that are pratical while giving the experience the user is looking for on this special edition of Digital Marketplace.

The field of video has exploded and collided with social media causing a new mutation in the field.  The co-founder of SEO-PR marketing agency Greg Jarboe updates Daron Babin with what he has been up to recently, and weighs in on the relationship between video and social media and how it has evolved over the years on this special edition of Digital Marketplace on location at Conversion Confrence 2016 in Las Vegas.

Google notes links you can ignore, why Title Tags are rewritten, an increase in food thumbnails in search results, and more direct emails from Google Search Console. Lastly, Ross and John answer four excellent questions from the SEO 101 Community on Google+.