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Take a deep dive into all the AdWords changes Google announced on June 24. Vice President of Search Marketing Operations David Szetela talks about the digital marketing opportunities that these changes have created with Senior Technical Writer Paula Allen. Changes include bigger text in ads resulting in more clicks, the ability to fine-tune bidding by device, map ads and much more.

Using SEM and SEO for Acquisition of Ecommerce Sites; Rich Cards:  The new evolution stage of Google SERPs; Google: You Can Ignore Links from Scraper Sites ; 8 SEO Facts Most Marketing Agencies Don’t Tell You; New Google Test: Third Party Reviews in Search Results; The future of voice-related SEO for local business.

Advice Local announced world-renowned search engine optimization (SEO) expert, Bill Hartzer, will join their corporate team to lead Agency Services. Jim Hedger and Dave Davies speak with Hartzer about the move.  

"I'm very excited about joining Advice Local," Hartzer said. "I get to bring my local and technical SEO experience to this progressive digital marketing agency. I look forward to helping companies, from small businesses to large enterprise organizations, become more visible on the Web and get a better ROI from their online marketing efforts."

Hartzer is a frequent speaker and expert discussion panel participant at various search engine marketing and Internet marketing conferences. He has more than 20 years of website marketing, SEO and domain name experience; and he has been recognized internationally for his groundbreaking research on marketing using new gTLD names.

Hartzer's SEO expertise is shared on his blog, www.BillHartzer.com and he is also a regular contributor to industry publication, Search Engine Journal. His thoughts on local can be found in posts on Practical ECommerce magazine, where he serves as the local SEO columnist. Hartzer was also recently named to a list of Top 14 Dallas Marketers by Agency Spotter.

Dmitriy Kruglyak talks to James Martell about Full-Funnel Marketing on Facebook and How to Turn Your Data into Sales. 

Dmitriy Kruglyak is CEO of PerforMarketer (http://performarketer.com), a performance marketing company, that specializes in Internet traffic generation and monetization. We develop our own online properties and products, as well as generate leads and sales by driving traffic through a variety of paid, organic and email marketing techniques.

Prior to launching his own businesses, Dmitriy held a variety of product development and marketing positions in the Silicon Valley, including helping E.piphany Software deliver marketing CRM product which won #1 ranking by the Gartner Group, drove the company’s from $0 to $200M run rate and led to a successful IPO.

Byron speaks with author Hugh Byrne on his new book, The Here and Now Habit: How Mindfulness Can Help You Break Unhealthy Habits Once and for All. Hugh studies buddhist meditation and is trained in teaching Mindfulness Based Stress Reduction (MBSR). In the book, he provides proven effective techniques to help you stop existing on autopilot, and start living in the here and now.

Listen in as Virginia Nussey, Duane Forrester, Kristi Kellogg and Paula Allen take a deep dive into branding vs. direct response marketing. Branding is often a matter of how something looks and feels to a user, while direct response marketing focuses on how something functions. The team talks about how to marry these two objectives and end the war between them. They’ll also talk about the latest digital marketing news, including the debut of Google Home, major updates to AdWords, the French raid of Google’s Paris offices and SEO training opportunities in Milan, Italy.

With the California Primary that will decide the nominees of both parties and narrow the field for an open U.S. Senate seat, Bennet Kelley welcomes former Assembly Majority Leader Dario Frommer to give us a preview of the races.

Dario is a partner at Akin Gump Strauss Hauer & Ford, a Washingon powerhouse that includes several former members of Congress.His practice is a mix of strategic political advice to key clients and representation of clients on high-stakes matters before state and local government entities, including rulemaking, regulatory enforcement, bids, bid protests and investigations.

Google Must Face Claims on Search Removals Google Must Face Claims on Search Removals and another Is Search Dead article as Frank Watson and Chris Boggs discuss these stories plus: 

Google Search Console now lets you group your sites together with property sets

Split Testing Titles and H1s: Do They Still have an SEO Impact?

Google’s “People Also Ask” (Related Questions): What Are They, and Why You Should Care  

Google’s 1st Amendment defense to search censorship fails in court    

Why Google’s monopoly abuse case in Europe will run and run    

Investigators raid Google Paris HQ in tax evasion inquiry

Discussing The Art of the SEO Audit as Jim Hedger and Dave Davies welcome Alan Bleiweiss,  a Forensic SEO audit consultant with audit client sites consisting of upwards of 50 million pages and tens of millions of visitors a month. Alan explains how forensic SEO audits provide a road-map to those tasks most likely to take your business web site to the next level in organic search results

How to Audit Your Social Media Efforts: 10+ Questions to Ask Yourself as James Martell speaks with Entrepreneur Network partner, Michelle Held of MetroNY. Michelle serves as a consultant to clients on topics such as digital marketing and project management. Her company, MetroNY, LLC, specializes in customized digital marketing strategy, social media marketing, and search engine optimization.