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Carlee Price, investor and advisor to early stage companies joins Gillian and Anne to talk about her just-launched a consultancy – Pique Ventures – that provides a novel service to founders who are in the idea stage of their company development. That’s super early in the game. Listen as they dig in a bit on the subject of vetting ideas for early stage ideas. How should you be looking at vetting your own ideas before spending a fortune to develop a product or service? Carlee Price draws on her background on Wall Street, her experience as an entrepreneur, investor, and advisor to all come into play to launch own consultancy. Hear solid tips on how to determine whether your startup idea has any chance of success. Hint: it’s all about the data and how you analyze yours.

Ross and special guest host David Harry of the SEO Dojo discuss a wide variety of SEO topics including splitting one site into two, future theories of web marketing, and common SEO client issues.

A comparison of mobile speed metrics of the Internet from 2017 to 2018 reveals that websites are less mobile friendly today than they were a year ago. This is bad for the Internet. But it can be good news for you.Russian search engine Yandex has introduced a smart speaker, marking the company’s first foray into the world of hardware. The company’s smart speaker, called Yandex Station, is designed to compete with the likes of Amazon Alexa, Google Home, and Apple HomePod. Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google. Android Police reports Google is testing a new Google Maps interface for Android showing category search suggestions based on where you are looking at the map. Google announced notes were coming to the new AdWords interface in March at SMX West this year. The new feature has arrived. Here’s a look at how to get started using it. Notes are available at the account, campaign and ad group levels. Just as in Google Analytics, notes in AdWords can be added by clicking on a point in the performance chart.

James and Arlene Martell discuss using keyword research and searcher intent in order to attract qualified buyers. They also discuss their ongoing migration of all of their podcast content to YouTube. Someone looking for information on a given topic or searching for a specific website is unlikely to commit to a purchase as a result of these types of searches, meaning their commercial intent is considerably lower.

It’s an impressive accomplishment our host Peggy Anne Salz discusses in depth with Chris Chee, Performance Marketing Manager at Apartment List, a platform that connects renters with apartment listings through an online marketplace. Chris, a Mobile Hero recognized for his user acquisition expertise,  shares how understanding the user flow--identifying pain points and taking advantage of opportunities to deepen engagement every step of the journey--on the web and in the mobile app allowed his team to boost new users by a whopping 400% and drive a significant increase customer lifetime value (LTV). Chris also talks candidly about his daily routine, his personal career path and his advice to other marketers eager to generate more growth for their app and more revenue for their companies. We won’t give it all away, but we can say that a relentless drive to interrogate the data and desire to move beyond vanilla customer segmentation are talents and traits essential to success.

In this episode of PressThis we interview Bilal Hassan the creator of the Acid Framework for WordPress which allows theme creators to shortcut the time it takes to build theme settings and widgets, and it makes managing and adding options way easier. Bilal will talk about his strategy for creating flexible themes which gives users a huge degree of control over the design of their site and expression of their brand. If you’re building boring themes that are hard to customize, don’t miss this episode of PressThis!

Google has a bias towards scientific truth; Google sues SEO company BeyondMenu, Point Break Media, and Supreme. Plus, The Ultimate Guide  to WordPress and GDPR Compliance – Everything You Need to Know. Plus, Google’s New Algorithm Creates Original Articles From Your Content.

James Martell helps us get the Inside Scoop on Driving Affiliate Sales with Email Marketing with Erik Harbison, CMO at AWeber.com. AWeber provides email marketing software that includes newsletters emailing, autoresponding, and RSS-to-email converting features.

Over the years, CLBR has tried to provide insight from a tech perspective on upcoming elections.  In 2014, when there was a vacancy in the Congressional District representing Silicon Beach we hosted a tech debate among the leading candidates.   In 2016, we had a discussion of Engine’s Presidential Candidate Scorecard (for which Trump received an “F”) and provided a preview of the Presidential and Senate Primary for California.

This year we are focusing on one race and one candidate, in particular, as being representative of a much larger trend that is of interest to the cyber community (i) promotion of science, technology and STEM education; (ii) net neutrality, (iii) privacy and cybersecurity;  (iv) immigration and tolerance and (v) concerns over an increasing radicalization of the Republican Party in Washington and refusal to acts as a check on Trump.

ca-25-jess-phoenix-for-congress-poster_large_fullsizeJess Phoenix represents a number of trends this election.  She is one of over 300 women running for the House (a record), is running in California which has been on the front lines of many of the battles; and is part of a wave of scientists running for Congress.  In addition, she is challenging an incumbent Republican in a district carried by Hillary Clinton in 2016, making this district one of the many swing districts that will determine control of Congress.

Her race has captured both local and national attention.  As a scientist, she is a strong proponent of Green Tech.  She is also a strong advocate of cybersecurity due to her husband’s work in the field.

Video is a great way to engage and educate your audience—particularly when they are researching purchases or deciding which brands will earn their respect. You need to be there at the moment of truth with compelling video that tells a genuine story your audience will appreciate. It helps to harness psychology to deliver marketing that is both emotive and effective, and it’s critical to map your message to what your audience can—literally—handle.  Something as simple as using too many words in your video subtitles can be a dealbreaker, overwhelming an older audience with too much information. Our host Peggy Anne Salz catches up with David Skerrett, independent digital and mobile strategic consultant with a long track record “solving problems through the imaginative application of emerging technology and experience” to walk through what you need to know to deliver amazing video that truly strikes a chord. David also looks back on his work with brands, startups, agencies and tech businesses—including Nike, Santander, and O2—for which he has earned over 130 awards, and looks ahead to how being people-first (not just mobile-first) will be what distinguishes the best marketers from everyone else.