WebmasterRadio.fm

This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions from listeners.

Cybercrime is an epidemic, and every business is at risk. For management, the question is not if you will be compromised, but when. 80% of CEOs are very confident in their company’s cybersecurity strategies, despite the fact that security incidents have surged 66% year-over-year since 2009 (PricewaterhouseCoopers). In fact, few are prepared, explains cybersecurity expert Ray A. Rothrock, who demystifies cyber risk and clearly outlines strategies for both surviving attacks and thriving even while under assault.

In his new book, Digital Resilience: Is Your Company Ready for the Next Cyber Threat? (AMACOM; April 2018), Ray Rothrock, the CEO and chairman of RedSeal (more info below signature), provides an insightful guide into the resilience-building strategies businesses need to prevail—no matter what strikes.                       Ray A. Rothrock is CEO and chairman of RedSeal, a leader in network modeling and cyber risk scoring. RedSeal’s multi-national customers include companies across the finance, utility, technology, and retail sectors. More than 40 defense, intelligence, and civilian government agencies use RedSeal to build digital resilience into their mission-critical operations.

Gannett on Thursday announced an agreement to acquire search marketing and advertising company WordStream for $130 million in cash and up to an aggregate of $20 million earnout during the next 24 months based on achieving certain revenue targets. Google will be deactivating AdWords accounts with no recent ad spend starting in mid-May. Previously, the company stated it would begin deactivating accounts back in March. Google Images is a way to visually discover information on the web. Users can quickly explore information with more context around images with new features, such as image captions, prominent badges, and AMP results. By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site. You can aid in the discovery process by making sure that your images and your site are optimized for Google Images. Follow our guidelines to increase the likelihood that your content will appear in Google Images search results. Google has updated the mobile-friendly test and the rich results test tools to support JavaScript sites better. Google posted on Twitter that you now will see rendered HTML, console log, exceptions and stack traces.

James and Arlene Martell celebrate 500 episodes of the Affiliate Buzz. 

They discuss the progress of the longest running podcast in affiliate marketing, the connections that they made from all their networking with over the years.  Plus, a number of industry leaders chime in and share their number 1 tips on How to Win Big in Affiliate Marketing.

Our host Peggy Anne Salz from MobileGroove talks shop with Shamanth Rao--VP of Growth at FreshPlanet and the host of the podcast How Things Grow. It’s a light look at hard-hitting growth tactics as Shamanth shares amazing stories and valuable advice from his career leading growth at Bash Gaming (later snapped up by GSN), and PuzzleSocial, recently acquired by Zynga. Shamanth also draws from his impressive roster of show guests to speak candidly about some of the coolest (and oddest) growth hacks he's ever heard of yet.

Maria Reitan speaks with Chief Moxie Officer Shauna Armitage, a vocal advocate for women in business,  about her mission to redefine what it looks like to be a working woman and how this mission led to the founding of Making Moxie, a community for female entrepreneurs to share their stories and insights, guiding one another in growing successful businesses.

In this episode of PressThis, we interview Patrick Meenan Senior Staff Software Engineer at Google and creator of the mega-popular WebPageTest tool & framework. Listen to Patrick share his thoughts on measuring web performance and what it means to understand page speed. You’ll learn unique insights on web performance measurement which you can use to help build faster experiences that drive more value. Don't miss this chance to learn from one of the pioneers in the web performance space. Patrick’s WebPageTest framework has powered countess web performance tests and 3rd party performance tools for nearly 2 decades. Listen now to hear Patrick nerd out about page performance in this episode of PressThis!

Tomer Yogev is a nationally recognized entrepreneur and coach.  Tomer founded his first company while a student at Northwestern and has since gone on to launch over a dozen companies, participate in numerous funding rounds and multiple acquisitions, and even did a short stint in venture capital after picking up his MBA from the University of Chicago. 

His title as Chief Synergist speaks to his diverse experiences and ability to bring out ever-higher levels of performance from individuals and teams.  Today, Tomer works exclusively as a coach to leading entrepreneurs and corporate innovation teams. While in college at Northwestern that Tomer came into his own, developing his own field of study focused on the intersection of technology and business, and beginning his life-long love affair with tech entrepreneurship. Before graduating he had founded his first company and joined his first venture to later be acquired. 

Since then, Tomer has launched or co-launched over a dozen companies, participated in multiple acquisitions, picked up an MBA from University of Chicago, did a short stint in venture capital, consulted to hundreds of companies from raw startups to Fortune 100s, and become a noted expert author and speaker on entrepreneurship as well as technology and small business issues. Tomer works with early-stage business leaders, assisting them in honing their strategy, operations, leadership, and culture. He has taken advisory and interim-executive roles at numerous start-ups across various industries, including medical devices, software, education, and digital media.

For the first time, Google is letting agencies register accounts on Google My Business. Agencies registered with GMB will also get access to an all-new dashboard designed to meet the needs of agency partners. One of the key benefits of the new agency dashboard is the ability to manage an unlimited number of locations. Non-agency accounts are limited to 100 locations. User groups can be created that will allow agencies to manage internal teams and control access to locations. This week we reported how Google began sending out notices of sites moving to the mobile-first indexing process as part of the second batch of those sites it is rolling out to. Google has officially begun sending out email notices to site owners confirming their change from desktop indexing to mobile first indexing.  And we do have some clarification on mobile friendliness being a criteria or not for sites changing over. Microsoft announced a new display network, the Microsoft Audience Network (MSAN). Though the company has had the “Bing Audience Network,” the new offering brings together a number of elements that weren’t previously available: Bing search-intent signals, Microsoft’s AI capabilities and the Microsoft audience graph.

How to Rekindle Your Passion to Achieve Your Dreams as James Martell welcomes Tequila Dodard from Stand Out Be YOU! Tequila Dodard is a former Corporate Executive and was used to working and putting in the time. However, as she said “this go round I wanted to earn my income a little differently”. She goes on to say “I simply wanted to earn from home, impress my kids and help my guy (hubby) out with money for: Yeah! My constant need for travel.” She wanted to create that ‘portable income’ that which can move around with her as she travelled. She found that was only possible using the Internet.