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Talking about Sports Marketing & Women as Maria Reitan welcomes Ishveen Anand, CEO and Founder of Open Sponsorship - the largest marketplace connecting brands to athletes and with clients such as Birchbox, Vita Coco and Hint water.They work with brands looking to target women in a unique way using sports - whether that be female athletes who are recent mothers, or male athletes who have a large female following.

Today on Entrepreneur Effect Dush is joined by Walt Bayliss from GOJEO. Walt is an online entrepreneur, a professional software developer, and an internet marketer. He earns a full-time income from the internet and is able to travel with his family, enjoying the lifestyle and plugging in where ever there is a connection. Walts journey online started in 2008 when his first daughter was born. He was working in the corporate world. Dedicated to the job, thinking it was the only way forward. It doesn’t matter if you are 15 or 80.  The internet is the playground for all. Every single person can follow a success strategy and earn good money online. So did Walt did just that.

You hear it all the time ‘The CEO’s Prime Directive is to build value for her company’. Gillian and Anne take a closer look into what this exactly means. Build value for whom? Investors, certainly. They expect that. That said, focusing on the next quarter’s stock value or revenue growth alone does more harm than good over the long run. For whom else are you building value? What about your other stakeholders? Who are they? The definition of ‘Build Value for your Company’ is far more complex than simply adding dollars to your bottom line. Pleasure, satisfaction, social standing, independence, joy, relationships, connection to the community of consumers you serve and the vendors you support, your ability to support your employees financially and reward them emotionally, socially, and intellectually as well. Value is not about money. Listen to what every CEO needs to know about building value for all, and not least , at the end of the day-- herself.

In this episode of PressThis, we'll speak with Ben Moore; founder of SkyPress, a web app consulting and development agency, and the Customer Experience Operations Business Intelligence Developer at WP Engine. He is known for his thought leadership on coding Brainless and is the creator of the WAR framework. Stay tuned to hear forward thinking ideas on using the REST API.

Frank Watson speaks with Kana Roberts, Affiliate Marketing Manager at Microsoft, who keynoted the recent AMDays 2018 conference talking about how affiliates can be optimized in the retailer’s favor by finding the strengths within the most challenging issues (attribution models, fraud/resellers, online to offline, etc.) and leveraging actionable data to power those decisions

We learn when did Microsoft start their affiliate program and what products were offered? What is the most popular product sold through affiliates now? Plus, any differences between countries and the steps Microsoft takes to address fraud?

10 years ago this week, PPC Rockstars made its debut on the WebmasterRadio.FM lineup and host David Szetela welcomes aboard a roundtable of perennial guests: Matt Van Wagner from FindMeFaster (the first guest on the program) Lisa Raehsler from Big Click Co and the Senior Manager, PPC Training at Microsoft Purna Virji.

They reflect on past episodes and issues that PPC community confronted plus we hear messages from some of our other distinguished friends of the program.

Kim Krause Berg, the owner of Cre8asite Forums and founder of Cre8pc, talks ot5 Jim Hedger and guest host Kristine Schachinger about how the revered  Cre8asite Forums are being close down after 20 successful years. 

She had recently announced:

"There is no easy way to say this, so I'll make it simple.On May 25, 2018 these forums will close down. I'll make an announcement in public next week. For now, the only people who are regulars here can be found here in LABS, and it's you that I feel should learn first.

No need to read much into it. It's been over 20 years.

It's time."

The incredible reach and impact of platforms like Instagram, YouTube, and Snapchat are proof that influencer marketing can get your app or business in front of thousands or even millions of potential users who might not have known about it otherwise. Unfortunately, understanding the real impact influencer marketing has on your metrics is hard to call. Our host Peggy Anne Salz from MobileGroove catches up with Mike Phu, Director of Growth at GOAT, who walks us through the steps he follows to attribute app installs and engagement to influencer marketing campaigns. Mike, a Mobile Hero, recognized for his app marketing accomplishments, also talks candidly about his daily growth routine at GOAT, the largest sneaker marketplace where users buy and sell sneakers, and what he learned working with athletes and rappers.

Tyler Marandola is a member of the Intellectual Property Litigation Group. He prosecutes and defends cases involving patents, copyrights, trademarks, licensing, unfair competition, and other commercial disputes. Tyler has experience in the areas of pharmaceutical and medical device patent litigation, as well as experience in transactional work and patent counseling and licensing, including within the biotech, mechanical, and telecommunication fields.

Tyler’s recent experience includes defending clients against allegations of infringement under software-related patents, as well as litigating patent claims relating to medical treatments and genetic sequencing. In addition, he has litigated copyright and trademark cases in various jurisdictions and has experience in proceedings before the Patent Trial and Appeal Board (PTAB) and the Trademark Trial and Appeal Board (TTAB).

Co-Author, GDPR And The Future of WHOIs Data, National Law Review (April 3, 2018).

In this episode of PressThis, we explore updates in the WordPress community around the impact of GDPR, upcoming WCEU, a study of billable rates for WP developers, the new Gutenberg migration guide, and more! Don't miss this chance to catch up on the latest in WordPress news on this episode of PressThis!