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Mobile carves out new opportunities and moments in the consumer journey where targeted and relevant advertising can have a huge impact. Our host Peggy Anne Salz catches up with Finlay Clark, UK Country Manager for Waze, the global, Google-owned crowd-sourced sat nav app and local ad platform, to discuss how marketers can get more mileage out of “drive time” and activate and motivate app users on the commute. Finlay walks us through the innovative and highly effective ad units, ranging from branded pins on the map to driving directions that use celebrity voices to promote movies and popular entertainment. They also discuss how Waze ensures safety while offering local business owners and brands access to the captive commuter audience.

What is often overlooked, however, is that the sharing economy is a platform driven economy and at the heart of it all is data.  Simon Fraser University Professor Katherine Reilly joins us to explain the issues arising from this new economic model both in North America and in the developing world.Professor Reilly is an Associate Professor in the School of Communications at Simon Fraser University in Vancouver. Her work focuses on the impact of digital technologies on development, in particular, the impact of the platform economy in Latin America. Her work in this area includes Data, the Sharing Economy and Canadian Federal Regulation, Medium (Feb. 16, 2018);  The downside of Uber, Airbnb and the sharing economy, The Journal of Developing Societies (2017). Simon Fraser University has become Canada’s leading comprehensive university with vibrant campuses in British Columbia’s largest municipalities (Vancouver, Burnaby and Surrey) and deep roots in partner communities throughout the province and around the world.  Its notable alumnus include Canadian hero Terry Fox and First Lady/First Mother Margaret Trudeau.  SFU is also the only non-American university to compete in the NCAA.

On this episode we will be exploring the process of deploying plugins to the WordPress.org repository using Deployer. We’ll also be looking at how to use TryoutWP to give your clients demo sites to ‘try before you buy’. On today’s show we have Arūnas Liuiza who will be sharing with us how these two services can fit into your workflow. If you are a plugin developer or maybe an agency looking to give clients a sneak peak to their new site...This is the episode for you.

This episode touched on key elements of local SEO such as fake reviews, Google Maps, building reviews and new guidelines around review-gating, Google Q&A, tips on Schema markup, and much more.

Professor Brianna Caza, an organizational psychologist at the University of Manitoba has studied early stage founders to find what helps them avoid ‘creeping strain’ and maintain high performance at their work -- in a word, thrive. Her findings, published in Harvard Business Review and academic journals may seem counterintuitive, yet her research shows clearly that founders have the ability to create simple management techniques that preserve their own energy and passion, even in the most turbulent times in their startups. Hear how she describes her findings and tips to Gillian and Anne. Bonus discussion: women receive a great deal of pressure from society at large and individuals closest to them about what they SHOULD want, do, and be. Instead,women need to determine what gives them joy and energy and what they need to make that possible.

Today on Webcology we talk about how Google parent Alphabet Inc. has announced financial results for the first quarter of 2018.  The company reported $31.1 billion in quarterly revenue, which was down sequentially but up year over year. Revenues beat Wall Street consensus estimates by about $870 million, and earnings also beat analyst expectations. Bill Slawski published an article noting that Google updated a patent related to PageRank. This is an important algorithm because it affects how sites are ranked and explain why some sites rank well while others do not. A Drupal core vulnerability was announced on the official Drupal website. This is called the SA-CORE-2018-004 vulnerability.  This vulnerability allows a remote attacker to execute code on a Drupal website through “multiple attack vectors.” The official Drupal site recommends upgrading to the most recent versions of Drupal 7 or 8. Attacks based on this vulnerability have not yet been observed in the wild. So it’s important to get ahead of it and update soon. Google parent Alphabet Inc. has announced financial results for the first quarter of 2018.  The company reported $31.1 billion in quarterly revenue, which was down sequentially but up year over year. Revenues beat Wall Street consensus estimates by about $870 million, and earnings also beat analyst expectations. Also, Google has confirmed rumors that a search algorithm update took place on Monday. Some sites may have seen their rankings improve, while others may have seen negative or zero change.

How to Maximize Money in Minimum Time Online as James Martell welcomes Ken McCarthy, Founder of The System Seminar. Ken teaches people what it really takes to build a solid, seven figure a year income as an info marketer by someone who has done it.

Research shows acquiring a new customer is anywhere from 5X to 25X more expensive than retaining an existing one, so it certainly makes sense to do what you can to avoid spending time and cash trying to find new users. You have to keep the ones you have happy--and you have to make sure you are acquiring and retaining your most valuable users from the get-go. Our host Peggy Anne Salz from MobileGroove catches up with Lomit Patel, Vice President of Growth for IMVU, the social networking and chat app that allows users to create custom avatars, to discuss the data and traits that help you identify your biggest app advocates and users. Lomit, who has earned the title of Mobile Hero as chosen by Liftoff, also lifts the lids on his top three tips to successfully scale up campaigns on Google UAC by teaching Google’s machine learning systems to understand what you want and the price you’re willing to pay.

In this episode of PressThis, we interview Chance Strickland the infamous podcaster known as “Chance the Developer”. Chance will be sharing his strategies around upping your skills in an ever competitive landscape. WordPress in particular is such an amazing platform for code newbies to cut their teeth on, but it’s also such a flexible platform that businesses have scaled it to enterprise levels and beyond. He’ll cover past opportunities for new developers and how changes in the WP business landscape are creating new opportunities. You’ll learn how those changes will affect the technologies you adopt and the strategies you use to grow. Ready to stay ahead? Listen now!

Kimberly Davis’ life on the stage has taken many forms, forging a circuitous path that has given her more than 25 years’ experience in front of groups and audiences of all sizes.  Her rich career includes work as a professional actress; designing and leading cross-cultural workshops throughout Japan; “Customer Experience Programs” in the US, UK, France, Germany, and Hong Kong; and employee engagement/leadership development workshops for a multitude of Fortune 500’s throughout the US.

An expert on authentic leadership, Davis shares her inspirational message of personal power, responsibility, and impact with organizations across the country and teaches leadership programs worldwide; most notably, her program “OnStage Leadership” which runs in NYC and Dallas, TX.  Clients include:  GE, Merck, Pepsico, Hill’s Pet Nutrition, The Federal Reserve Bank of Dallas, TGI Fridays, Southwest Airlines, JCPenney, Wolff Olins, United Technologies, Essilor, The National Kidney Foundation, the Public Relations Society of America, Turlock Unified School District, and many more.

Additionally, Davis currently teaches Authentic Influence and Executive Presence for Southern Methodist University’s (SMU) Cox School of Business’ Executive Education Program, and partners with SMU in teaching for the Bush Institute’s Women’s Initiative Fellowship program (empowering female leaders from the Middle East) and for the National Hispanic Corporate Council.