WebmasterRadio.fm

WebmasterRadio.fm

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WebmasterRadio.fm episodes

  • How To Power B2B Marketing With Effective And Engaging Video Storytelling
    Our host Peggy Anne Salz from MobileGroove catches up with David Berkowitz, Head of Marketing at Storyhunter,  the world's leading media and video production marketplace, to discuss how B2B marketers can use effective and engaging video storytelling to grow their network and their business. It’s an activity that can take many marketers out of their comfort zone, which is why Storyhunter manages a platform that connects its clients with a vetted network of over 20,000 producers, filmmakers, and journalists across in 180+ countries to produce branded content that clicks with audiences. David also draws from his long track record in social media marketing and storytelling to talk about video trends including the role of mobile, the rise of 360 video and the stories that move audiences most.
    38 min
  • WP News: Word Around the Campfire
    In this months news roundup episode "Word Around the Campfire" we explore publically digestable insights into how Google thinks about page speed ... the pending end of life of PHP 5.6 and the massive impact that will have to the WordPress community... Guttenberg updates, timing and launch drama.. free wild card SSL certificates... and a crypto mining malware attack affecting 50K WordPress sites. Don't miss out on these valuable insights and news events from the world of WordPress in this episode of Press This. Listen now!
    32 min
  • Assisting Women In Creating Supportive Learning Communities
    Today on Purse Strings our gues is Keisha Rivers, Chief Outcomes Facilitator for the KARS Group. The KARS Group faciliates outcomes for personal and professional success and offers a development series for women called Mindset 2 Mastery.  This program takes into consideration the various other factors that women face in their careers (i.e, work-life balance, diversity and inclusion issues, confidence, self-talk, etc.) that men traditionally don't have to worry about and creates applicable solutions.  We assist women in creating supportive learning communities where they can receive support, guidance and insight to help them achieve their goals and provide guidance in the creation of win-win strategic partnerships and collaborative relationships. Keisha A. Rivers is the founder and Chief Outcome Facilitator of The KARS Group, LTD, specializing in facilitated outcome strategies and action planning for clients of all sizes and industries. She is also the founder and Executive Director of The KARS Institute for Learning & Collaboration, a 501(c)3 nonprofit organization whose mission is to provide training, resources and support to new and emerging nonprofits.
    33 min
  • Impact of EU Price Regulations on Advertisers and the Death of Audiences
    Impact of EU Price Regulations on Advertisers, remarketing custom lists, email lists and the death of audiences are all weighed on as David Szetela speaks with Third Door Media's paid media reporter, Ginny Marvin. Plus, they discuss how Google announced more ways for users to control the Google-served ads they see. The changes will have implications for advertisers, particularly those who are running remarketing campaigns.
    32 min
  • Facebook Data Fallout; Apple Hires Google’s A.I. Chief​
    Facebook said Wednesday that as many as 87 million people might have had their data accessed — an increase from the 50 million disclosed in published reports. Apple Hires Google’s A.I. Chief as Ben Gomes To Take Over Search At Google, John Giannandrea Steps Down. John Giannandrea who replaced Amit Singhal as head of Google Search is going to Apple.
    Plus, how structured Data helps a site rank, SEO for Rich Results: How to Find & Fix Structured Data Errors and Blockchain and SEO.
    55 min
  • What User Data Can And Can’t Tell You About Your Mobile App Audience
    There are instances when following user data will lead you to new areas of opportunity, and there are times when unleashing AI and machine learning will yield even better results. Olesia Kuznetsova, who heads mobile at Social Discovery Ventures based in Moscow, draws from her experience managing mobile marketing efforts for the company's 30+ dating applications. She shares the best practices that power her approach to data-driven acquisition and engagement, and she discusses the role of AI in mobile and app marketing and her company’s own efforts to establish and AI research center on-site.
    35 min
  • The Facebook Train Wreck and Fexit with Brenda Christensen and Dan Tynan
    Bennet Kelley holds a roundtable discussion on he Facebook Train Wreck and Fexit with Brenda Christensen and Dan Tynan. The Facebook / Data Analytica scandal has caused Facebook to lose nearly one-fifth of its value; has reignited the debate over internet privacy in the United States and sparked calls from some to abandon Facebook altogether (“Fexit”).
    54 min
  • Using Guest Posting to Grow Your Brand and Supercharge Your Reputation
    In this episode of PressThis, we’ll be interviewing the insanely popular and smart Andy Beal. Andy previously founded the top 10 marketing blog “Marketing Pilgrim” (which he sold to Neil Patel) and the reputation management solution Trackur.com. Andy is a world-renowned expert at blogging and reputation management and he’ll be discussing how you can use guest posting to build your brand and supercharge your reputation. Don’t miss this episode if you’re looking for actionable insights into how you can spread the word about how awesome you are!
    36 min

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