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Influencer marketing used to be about building the numbers, but now it’s about finding ways to engage audiences with content and experiences designed from the ground up to be genuine and genuinely compelling. Simon Haase, best known for his YouTube Channel ClayClaim and Macy Mills, head of Biz Dev at Gameinfluencer, a company connecting gaming publishers and influencers to produce creative content that will boost your game, share how they do both. Simon tells how he makes the perfect match between the popular game figures he creates using polymer clay on camera for his YouTube channel (which has received over 44 million views) with the KPIs that Macy says are top of mind with leading games companies and consumer brands. Together they share their surprising insights into what it takes to build influence, which platforms (YouTube vs. Instagram) pay off and how brands can boost audience and influence by embracing creative content and artistic freedom.

In this episode of PressThis we cover the latest updates from WordPress core and the WordPress community. Listen now to hear updates about the recent 4.9.2 security realease and 4.9.3 fix to that release, an update on the Guttenberg release, Guttenberg compatiblity, pending GDPR compliance in the EU, and the WordCamp incubator! If you're ready to keep up on developments in the WordPress Community, don't miss this episode. Listen now!

Dush Ramachandran speaks with Chris Dayley, a digital marketing entrepreneur and Vice President of Testing and Site Optimization at Disruptive Advertising. He also offers insight on how to grow from a "Lifestyle Business" to something bigger

For over a decade, Piers Fawkes has run the business intelligence platform, PSFK. The service provides trend reports and consumer insights, innovation workshops and immersive experiences, and on-demand research services to an audience of creative professionals developing future retail, brand and product experiences. Piers is considered a trend and innovation expert and is called to provide talks on the topics of the reports that he and his team publish every month. He has provided hands-on advice to future-forward brands including Apple, Facebook, Google, Nike, Red Bull, Samsung, and Target. Before PSFK, Piers produced the film It's Okay to Drink Whiskey, which premiered at 2004's Sundance Film Festival. Piers' early career was in advertising and digital media.

James and Arlene Martell discuss how to use trending topics to create content, by way of using social media content to drive web traffic and encouraging visitors to help create content. They also offer tips on how to spot and jump on opportunities to develop awesome content.

According to a report from Reuters, the European Commission has proposed new rules that will require search engines, commerce sites and online platforms to explain how they rank results and to reveal why companies are penalized or removed from listings or results. Google is showing answers in the search results without showing any organic listings or ads or anything but the answer. Yehoshua Coren posted on Twitter a screen shot of him going to Google and Google returning the answer and a button to show search results. Google's John Mueller said on Twitter that Google does not "pass signals through a lot of different kinds of links," when asked if Google automatically nofollow Amazon affiliate links.Google has confirmed a core algo update happened last week. Google’s Danny Sullivan stated that Google was not targeting low quality websites. He explicitly confirmed that there is nothing wrong to fix in sites that lose rankings. This announcement is important because it squashes the usual Phantom Update speculation. Google is not targeting “low quality” signals.

Jim Hedger and Dave Davies catch up with welcome MobileMoxie founder Cindy Krum. Learn more about what Cindy is working by checking out the following...

Mobile Search Simulator

Mobile-First Indexing Article Series --- Article 1: Voice, Traditional Search & Entity Understanding:

Article 2: Media with PWAs, Apps, Instant Apps & Voice:

Article 3: Image Search, Shopping, Schema & Payments:

Article 4: International SEO, Languages, Local SEO & Maps:

Every app entrepreneur wants to launch their app to an eager audience and excel in an uncontested market space, but few can do it. Our host Peggy Anne Salz from MobileGroove connects with Kushal Ghimire, a serial entrepreneur and CEO of Livereporting LLC--who tells shares the motivation for creating Assignmate, a first-ever app that pairs students with tutors who can help them tackle problems and projects. Kushal, who was raised in Kathmandu, Nepal, and later attended Caldwell University in the U.S. also shares his personal experience around app development, marketing and an insightful list of what other developers need to do to launch an app sure to have impact.

Fixing A Broken Campaign System From Dark Money to Online Ads as Bennet Kelley speaks with  Ann Ravel, the Former Chair Federal Elections Commission. In 2012, Ann Ravel was Chair of California’s Fair Political Practices Commission and joined us to talk about her idea to require disclosure of payments made to bloggers by political campaigns.

In this episode recorded live at Capital Factory during SXSW we interview WP Engine founder Jason Cohen on the power of open source to transform your business. WP Engine is one of the world's largest and most successful open source focused businesses, and Jason will be sharing lessons learned on the benefits and challenges of using open source for driving growth, profitability, and product agility. Don't miss this chance to learn clever insights on using open source to drive your business forward faster!

When do you take money out of your startup? When do you start planning for that happy day? Gillian and Anne discuss key signs you may notice along along your startup road that indicate it is OK to take some cash out for yourself. Indeed, it is a good idea, and an even better idea to plan for your partial liquidity event from the very beginning. Doing so will keep you focused your startup’s finances, as well as your product and customers, and on track building value for your shareholders and yourself, expeditiously.