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A good creative can make or break your mobile ad campaign, so you need to test and assess when you have a winner or miss by a mile. Our host Peggy Anne Salz welcomes Katherine Knight - Mobile Hero and Director of Marketing at Zoosk, the dating service that also has the number one dating app in the Google Play store, to discuss her unique approach to A/B testing for success. Katherine, a Mobile Hero as chosen by Liftoff, a mobile app marketing and retargeting platform, also candidly shares key learnings about the ad copy and call-to-action sure to convert people who just download your app into highly engaged users who come back again and again.

Are you a business person frustrated your WordPress developers aren't doing what you asked? Are you a WordPress developer frustrated that clients ask for the wrong things or don’t know what they want? Arghhh! Join us for this episode of PressThis as we interview the amazing Tomaz Zaman of Codeable as he explains techniques for how business people and developers can communicate and build better things. Codeable is a marketplace where people can place projects for vetted advanced WordPress developers to estimate and complete. Tomaz will be sharing his tips for specing projects based on the thousands of projects that flow through Codeable every year. If you're wondering worried about wasting time building and then un-building software, you can't miss this episode of PressThis!

The recent State of Search conference provided a cornucopia of sound bytes from Gary Illyes covered on this episode. Also, a possible example of the dangers of bragging about a top ranking on Google and questions from the Community.

Joe Valley is a serial entrepreneur who has extensive experience in starting up and managing online businesses. Joe was first introduced to Quiet Light Brokerage when we advised him on the sale of an Internet enterprise.

Joe is an equity partner at Quiet Light Brokerage, and has been with the firm since 2012. Joining after selling his own eCommerce business through Quiet Light Brokerage, Joe has personally closed over $35,000,000 in total transactions and is now the Director of Brokerage Services.

Today on Webcology we start off with a Google Search Algorithm & Ranking Update. We had a Google algorithm update over the weekend, starting probably late Friday, October 6th and rolling out over the weekend. Most took notice on Saturday, October 7th but the chatter is still fairly strong and will likely remain strong for a net couple of days. It turns out Google Mobile Ranking updated. A lot of folks are not just continuing with their chatter on the Google Columbus update but also now we are seeing specific ranking changes in Google mobile results. It is hard to tell if the chatter is specific to mobile or desktop or both. But when you look at the tracking tools, a lot of them are showing huge swings specific to the mobile Google search results. Also, Google Suggests They Use Off-Site Sentiment Analysis For Ranking as well. Gary Illyes from Google was quoted by several SEOs as saying at the State of Search event that Google uses a form of sentiment analysis for search rankings. He said that Google looks at off-site sentiment to find supporting signals about the quality of a site. He also said that can mean both positive and negative off-site sentiment. The quotes suggest that this may be taken from social signals as well as other website mentions. This is not just about links, Gary Illyes said.

Why It Still Pays to Think Outside of the Box as James welcomes back 15+ Year Affiliate Marketing Veteran Vinny O’ Hare. They talk more about why it pays to think outside of the box when marketing your business. You may remember catching Vinny's last appearance on episode 348.

Today on Cyberlaw and Business report we are joined by Andrea Shalal, Senior Correspondent at Thomson Reuters. The German parliament in June approved legislation that will allow authorities to fine social media networks up to 50 million euros if they fail to remove hateful postings promptly, despite warnings that the law could limit free expression. Chancellor Angela Merkel’s conservatives will start talks in coming weeks on forming a new coalition with the environmental Greens, who abstained from voting for the law, and the pro-business Free Democrats (FDP), who opposed it outright. Parliamentary experts said it might be tough to overturn the law completely, but it would likely to be tweaked in coming years once authorities begin to implement it. Affected individuals or companies could also challenge it as unconstitutional, they said.

Providing your app users an opportunity to do good can result in a 4X increase in what they spend on in-app purchases across the board. Our host Peggy Anne Salz welcomes Rachel Cook, founder of Play Seeds, to discuss the new microlending model that incentivizes users to spend more in the app by showing them how the money is put to good use helping people around the world. Rachel provides research and case studies that show Seeds users spend up to 60% more knowing they are also helping others, and she shares her vision to create a bigger pie for all. App developers and companies can grow their revenues; users feel better about spending more in-app knowing they are helping others, and people around the world have access to microloans to improve their quality of life.

Are you looking for ways to boost the revenue and value of your freelance or agency business? Join us for this special episode of PressThis as Perfect Dashboard’s Aleksander Kuczek talks about his journey from agency to SaaS product owner and some of the lessons he learned along the way. We’ll cover how you can create recurring revenue streams and common mistakes freelancers and agencies make that leave revenue and value on the table. If you’re looking for ways to turn your agency or freelancer business into a money-making machine, don’t miss this podcast!

Today on Fjorgecast Tim is joined by Seth Worby from Champ Internet Solutions. Seth founded Champ Internet Solutions in March 2009. A pioneering SEO strategist and web marketer, Seth’s breadth of technological and business knowledge helps drives results in terms of SEO, e-commerce, marketing and integrated solutions for Champ’s clients. Seth cares about delivering results and knows how to forge strong relationships that yield significant achievements.