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Today on Webcology we talk about everything need to know up and coming in internet toys. Plus we touch a very cool way a band used facebook live delay. Google's John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. With this test, Google is not only looking to see how much it impacts the searchers and current rankings but they are also building new classifiers for debugging purposes. Have a session idea for SMX West? They would love to hear from you, especially if your idea is about e-commerce marketing. SMX wants your input to help them plan the upcoming SMX West conference, which will be taking place on March 13-15, 2018. Specifically, if you have a great idea for a session that you think should be on the agenda. This is almost too amazing! Using the delayed audio and video from a Facebook Live, the band managed to create a loop version of their song "Bear Claws." It's a little easier to understand if you actually see it in action, but essentially, the band performs for a Facebook Live feed that's then projected behind them. They manage to sync up and perform with the same delayed feed a few seconds later, and as the song progresses, it gets more and more interesting.

Long-time recurring guest Melissa Mackey from gyro and BeyondThePaid.com discusses how she doesn't believe Google caters to b2b advertisers, but goes out of their way to accomodate b2c. 

After Google’s annual big Adwords announcement conference call, Melissa said she " held low expectations for any great news for B2B advertisers. And as usual, I was right – Google still hates B2B advertisers."

Melissa has been doing PPC since the dawn of Adwords in 2002.  She's currently Search Supervisor at gyro, the largest independent B2B agency in the world.

Our host Peggy Anne Salz catches up with Drew Frost,  Sr. Product Marketing Manager at Sam’s Club,  to discuss how marketers must optimize the mobile app user journey their app offers by removing friction and increasing convenience. Drew, a Mobile Hero recognized by Liftoff for his app marketing and UA expertise, knows this first-hand from overseeing Scan & Go, the extremely popular Sam’s Club app that consistently receives high ratings from highly engaged users.

Voting in the United States is under attack.  On Wednesday the Supreme Court will hear arguments on partisan gerrymandering that distorts election outcomes.  Other courts have weighed in our voter suppression efforts designed to reduce voting by disfavored segments.

At the July DEFCON conference, there was a “Voting Machine Hacker Village”  which featured more than 30 pieces of equipment for hackers to try their hand at, along with a cyber training range that simulated a board of elections office network and voter registration database.  Within the first 90 minutes, hackers successfully hacked several pieces of equipment, including a machine and pollbook.

Cambridge Global Advisors’ CEO Jake Braun, who originally proposed the idea of the Voting Village,  joins us to explain how they did it and what it means for our future elections.

Today on Fjorgecast Tim is Joined by Sharam Fouladgar-Mercer, co-founder and ceo of AirPR. Sharam is the CEO of AirPR, a company he co-founded in 2011. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures focused on consumer internet, enterprise software (cloud computing / virtualization), and mobile. He served as a Board Observer at Makara (sold to RedHat) and TouchCommerce. Sharam began his career as a technologist at Appian, a BPM software startup where he managed the first enterprise-wide tracking system for the Department of Homeland Security. Sharam graduated with honors with a BS in Computer Science from Princeton University and an MBA from Harvard Business School. He played NCAA D 1 ice hockey and is fluent in Farsi.

In this episode we interview Mode Effect's own Cody Landefeld about design trends for ecommerce that help engage users, show off products, and help drive revenue. Cody is a massive figure in WordPress and ecommerce through his agency Mode Effect and through various efforts and thought leadership in the WordPress community. If you're looking for ways to engage users and boost revenue on your ecommerce site, listen to this podcast!

Today on Entrepreneur Effect Dush is Joined by Psychologist, Professor, and Author Mary Lamia, Ph.D. Educating the public about the psychology of human behavior has been something She's done throughout her career. Her books include: "What Motivates Getting Things Done: Procrastination, Emotions, and Success" (Rowman and Littlefield, 2017); "Emotions! Making Sense of Your Feelings" (American Psychological Association Magination Press, 2012); "Understanding Myself: A Kid's Guide to Intense Emotions and Strong Feelings" (American Psychological Association Magination Press, 2010); "The White Knight Syndrome: Rescuing Yourself from Your Need to Rescue Others" (New Harbinger 2009/Echo Point 2016). A forthcoming book is "The Upside of Shame" (W.W. Norton, 2018).

Apple switches away from Bing and moves to Google, a surprise for many. Ross and John also cover a few new pieces related to confirmations in how Google handles Title Tags in mobile vs desktop, and image data in search. Lastly, we have some great questions from our community.

Today on Webcology the guys get into a bunch of different topics to keep you in the know. They speak about Google expanding phone call organic links in search results, Google was showing phone number extensions in the organic search results snippets. Well, that seems to now be expanding beyond the US and into other regions. Is Twitter on the decline? The rest of Twitter’s business looked more or less fine, but it seems that Wall Street was still relying on Twitter to continue that even small user growth. Its revenue is still falling, coming down to $574 million as its advertising business continues to decline. Then Facebook CEO Mark Zuckerberg doesn't seem too happy that President Donald Trump bashed his company in a tweet Wednesday morning.

WordPress has changed a lot since it was first released in 2003 and the companies building tools like Plugins and Themese have had to evolve along with it. Join this webinar and hear wicked-smart Vova Feldman of Freemius discuss the future of the plugin & theme economy and what companies can do to better integrate their products with WordPress and grow their businesses in the process.