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Mobile advertisers and app developers are warming up to playable ads, a new and effective format that allows players to try out your game before they commit to your app. Our host Peggy Anne Salz discusses why playable ads work so well and how you can create a winning strategy with Dan Greenberg, Chief Design Officer at IronSource where he oversees everything related to design and creative at the company, from client ad creative, to company branding. In addition to managing ironSource's in-house Studio of designers, video editors, programmers and animators, Dan also oversees ironSource's in-house gaming studio, giving him an in-depth understanding of the in-app and in-game environment.

Today on Fjorgecast Tim is joined by Jill Draper about his Integrated Marketing agency, Marketsmith, Inc. Marketsmith, Inc. is a fast-growing, woman-owned integrated marketing agency born out of direct-to-consumer response marketing. We use data to optimize brand communication and deliver greater ROI across all channels using patented algorithms and unique data products such as Jules, which predicts sales with an accuracy of 93%; and Ada, which supplements IT to build marketing technology in weeks instead of months. We believe in doing great work for our clients, in continuing education for our diversified staff, and doing good things for the world around us.

Tim is joined by Jill Draper, President of Marketsmith Inc, which is the fastest-growing woman-owned marketing intelligence agency in the US. Marketsmith is the creator of a patented marketing analytics tool called iPredictus. Today’s CMO needs to compete in the “attention economy,” in which marketers battle for the attention of people buying services – and that average attention span is a mere 8 seconds, driven by digital. This means they have a critical need to connect the data available to them to the money they are spending.  With the onslaught of data from all channels, marketers can do this with technology like iPredictus. IP is a leader in data-driven direct marketing strategy. In fact, for three straight years, Marketsmith has driven over $1.5 billion in retail sales annually for clients using the platform.

Today on PPC Rockstars David is joined by Frederick Vallaeys the CEO of Optmyzr. Frederick Vallaeys is an expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. He is currently the CEO of Optmyzr, a SaaS company delivering advanced PPC optimization tools and reports to AdWords and Bing Ads advertisers globally. Previously, he served as Google’s AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals. They talk about His goal to help companies grow by improving their online marketing results.

Today on Fjorgecast we are joined by Scott Lewis CEO of Kick Factory. KickFactory is a marketing platform built on top of powerful identification and engagement algorithms to connect brands with new customers. We provide managed services that give our clients opportunities to engage these potential customers about products or services they sell at scale.

In this episode we interview WordPress pillars Dejan Markovic and Tina Tordovic of Social Web Suite as they discuss their journey to create their product Social Web Suite. SaaS based products for WordPress are growing in popularity. Developers can earn more revenue, build better products, and support their creations in more meaningful ways, but what about the impact to the community and it's open source sensibilities? Listen to this episode as we explore these topics and hear about the amazing ways Dejan and Tina support the community and work tirelessly for others.

Today on Entrepreneur Effect Dush is Joined by Blake Morgan, a Customer Experience Futurist. Her first book is “More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” Blake is adjunct faculty at the Rutgers executive education MBA program. Blake contributes to Forbes, the Harvard Business Review and the American Marketing Association. She is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. She has worked with Intel, Verizon Wireless, and many more. She lives in the Bay Area with her husband, daughter and their two Yorkie rescues.

On Today's episode of Webcology Jim and Dave talk about all the latest and greatest in search engine optimization. Google upgrades flight and hotel search to provide price grid views as well as upgrading the Panda algorithm. They also talk about the recent statistic on how many people illegally watched the Connor McGreggor Floyd Mayweather fight on various social media accounts. As well as Researchers teaching AI to write totally believable fake reviews, and the implications are terrifying. The boys are also joined by Pubcon Community Manager ,SEMrush Blog Editor and Consultant for ‎SEMrush Melissa Fach.

Focal Law Group’s Venkat Balasubramani joins us to discuss two recent developments such as:-Dating Scraping after the hiQ Labs Decision in which the court enjoined LinkedIn from blocking access to publicly available information on its website.-Cloudflare, Free Speech and the Daily Stormer

Creatives can make or break your mobile ad campaign, so it pays to test and optimize in order to achieve the best results. Our host Peggy Anne Salz catches up with Jan Heumueller, a managing director at TabMo, a leading creative mobile buying platform that for mobile inventory helping marketers to make the match between the creative they present and the audience they want to engage. Jan reveals real-life case studies and top tips to highlight critical do’s and don’ts marketers across all businesses need to know as they combine programmatic approaches with attention to creatives.