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Today on Fjorecast we talk to Adam Kleinberg from Traction Co. Born and raised in New York, Adam bought a one way ticket to California after graduating from Cornell. From an early age, he was attracted to art and technology— programming video games on a PET computer in 6th grade — so the exploding digital scene in 1996 San Francisco felt like home. In the entrepreneurial spirit, he bought a book on Photoshop and declared himself a web designer. After a few years at a handful of agencies, he had officially earned the title. In 1997, he was blogging before the word “blog” was coined. In 1998, he was the resident Flash guy at Think New Ideas, a hot integrated agency. In 2000, he was recruited to help start the SF office of Tribal DDB. Adam and his partners founded Traction in 2001 (in the spare bedroom of Adam’s apartment) on the principle that doing great work is easier with people you like and admire. Fifteen great years and a full trophy case have borne out their philosophy. A prolific writer, Adam has published scores of articles in Ad Age, Forbes, Entrepreneur, Mashable, and others. In 2013, he was a MediaPost All-Star, an award given to the three most influential digital creatives in the US each year.

Demographic Targeting and Customized Ads as David Szetela welcomes back AdAlysis Co-Founder Brad Geddes.  We learn about how it can apply to Facebook advertising, getting granular with messaging and graphics on ads in general, plus segmentation concerns.

Living in the Affiliate Marketing Business and Freedom Should Always Be The Goal. James and Arlene discuss how their experiences working their way into finding success in affiliate marketing. They lay out what they have learned and what they would be best for you to strive for if you' re looking to master the affiliate marketing business.

Our deep-dive into the top tips from real-life Mobile Heroes, recognized by Liftoff for their app marketing and UA expertise, continues with Annica Lin, Senior Acquisition Manager at Stash Invest, who shares how you can set up a daily routine to review performance across all your channels. She also lifts the lid on the data and KPIs you need to watch in order to recognize and optimize the channels that drive the best results. A show chock-full of actionable advice you don’t want to miss!

Today on Fjorgecast Tim Barsness will be talking with Humphrey Ho about the largest digital agency in China, Hylink. Hylink Digital is China’s largest, independent digital full service agency. Hylink has been around in Bejing and most of the rest of China since 1994. Ranked #1 Digital Agency by China Internet (CI) Weekly Magazine for nine consecutive years in a row, 2009-2016; and named a multi-year Effie Greater China Most Effective Independent Agency Network of the Year. Hylink Digital is comprised of industry leading units in the following disciplines: digital media, interactive creative, programmatic, SEM, content marketing and investment, EPR/social, research and insights. With headquarters in Beijing, the agency has a total of 16 offices worldwide. Hylink Digital services Fortune Global 500 companies, both headquartered in the U.S. and abroad. Humphrey ended up dropping out of med school to take an MBA that landed me at a startup that then hit the recession not too long after. Managed to sell it at a discount and decided to retire to a tire manufacturer that was then bought by a very large tire conglomerate in China.

Today on Purse Strings our host talks about kids' TV viewing records big declines. Bernstein Research says “average audiences on kids' networks are literally half of what they were six years ago” — about 1.25 million average viewers, down from roughly 2.5 million in 2011, in Nielsen C3 ratings for 2-11 viewers on a total day basis. Since the fourth quarter of 2011, only two of 23 quarterly periods have shown growth — and 11 quarters in that six-year span have witnessed double-digit percentage declines. Her guest is  Maggie Fosdick, Vice President of Client Success at Engagement Labs, Maggie is dedicated to providing solutions for clients to better understand how social influence is impacting their businesses. Having studied marketing and advertising performance for the last 15 years, she is a strong believer that uncovering the patterns and triggers of consumer conversation is imperative to driving a brand’s success. As a former client of the company, she has brought a valuable perspective to the development of TotalSocial measurement and analytics tools, which provides brands with a 360-degree view of how audiences are talking about their brand, both online and offline.

Today on Entrepreneur Effect Dush is Joined by Cristal Glangchai, PhD. Over the years, Dr. Glangchai has worked in intellectual property, technology commercialization, and product development. She received her B.A. in Plan II, B.S. in Mechanical Engineering, and M.S. and Ph.D. in Biomedical Engineering from The University of Texas at Austin, where she was recently a featured alumni. In addition, she holds two doctoral certificates in Nanoscience and Nanotechnology, and Molecular Imaging for Diagnostic and Therapeutics. Dr. Glangchai is a member of Springboard Enterprises, a nonprofit resource hub of entrepreneurs and investors dedicated to building high growth, technology-oriented companies led by women. She is also a mentor for the TechStars Austin chapter. In addition, Dr. Glangchai is affiliated with the American Society for Engineering Education, American Society of Mechanical Engineers, Controlled Release Society, BioAustin, Austin Women in Technology, RICE Alliance, RampCorp, Geekdom, and Geekdom Fund.

Today on Webcology the guys talk about the Equifax leak, Google Brain, and changing your HTML to affect your search rankings. Sometimes you see the most obvious questions posted to Googlers and you think, hmm, I wonder how many others don't think this is obvious. In any event, when you change your content and HTML on a page, it can and often does, impact your rankings for better or worse. HTML changes without content changes can also do the same but it depends what exactly you change on the page. It was not 100% clear if he was talking about just training the models or if it directly impacts the live search results. It might just be used for building new models later based on the feedback they get back from these models. Google has time and time again said that they do not use click data for ranking purposes because it is too easy to spam and too noisy. Equifax has been intensely investigating the scope of the intrusion with the assistance of a leading, independent cybersecurity firm to determine what information was accessed and who has been impacted. We know that criminals exploited a U.S. website application vulnerability. The vulnerability was Apache Struts CVE-2017-5638. We continue to work with law enforcement as part of our criminal investigation, and have shared indicators of compromise with law enforcement.

Detroit Revisited: Is it the Next Startup Hub? With Techstars Mobility’s Ted Serbinski Wed 10AM PT/ 1PM ET Listen Live This is our third show on Detroit and over the years we have discussed the city’s rise and fall and potential recovery.  In May, Ted Serbinski wrote Why I love the Detroit Startup Scene in VentureBeat

Matt Frary Disrupts the Affiliate Ecosystem By Bringing Large-Scale Affiliates Under One Roof to Increase Negotiating Power with Multinational Brands. SmarterChaos works together with Advertisers and Merchants to build profitable performance marketing campaigns that drive real sales and revenue. Our goal is to drive profitable results for your website using the latest digital marketing technologies, partnerships, and know-how. We accept projects only if we think that we can be effective and make a difference to that program.