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Peggy Anne Salz continues the Mobile Heroes series showcasing user acquisition experts with Matt Widdoes, who talks about his transition from professional poker to app marketing. Drawing from his experience at brands including Red Bull and his current responsibilities at mobile games giant King, Matt gives his pick of tops tips and valuable advice to help us understand the tools, networks and approaches to A/B testing that will deliver positive campaign results. Why did Liftoff - a full-service mobile app marketing and retargeting platform - choose Matt to join the ranks of Mobile Heroes and UA Ninjas? Listen in and find out.

Center for Strategic and International Studies senior vice president James Lewis, who writes on technology, security, and innovation., discusses Cybersecurity for the 45th President. Lewis is an internationally recognized expert on cybersecurity. His writings include “Cybersecurity for the 44th Presidency,” which was noted by President Barack Obama in his first speech on cybersecurity.

Guest Stephanie Lampkin tells how to hire for merit alone, and get past unconscious bias on gender, race or age, and more to point, why this is important. Inclusive teams perform better as do the companies that attract them. Blendoor is an app that removes gender, ethnic and age clues from the hiring funnel, allowing hiring decisions based qualifications, experience and aptitude.

Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and fresh examples of Google testing search results using categorization.

Jim Hedger and Dave Davies dive into the world of AI and artificial intelligence talking about voice first search and machine learning with Eric Enge of Stone Temple Consulting. Plus, we get a update on the issue of net neutrality with Ernesto Falcon, Legislative Counsel at the Electronic Frontier Foundation.

Bennet Kelley speaks with craigslist founder Craig Newmark about his campaign against online harassment at Wikipedia. Since 2011,  Newmark has been working though craigconnects to unite the world for the common good using the Internet. It seeks to identify, connect, and promote organizations that are making that vision happen.  This includes the organizations and interests highlighted below.

Peggy Anne Salz kicks off the Mobile Heroes series showcasing user acquisition experts and app marketers starting with Haydon Young, who made the career move from real estate to mobile and social gaming apps. Most recently in charge of multi-million dollar mobile app advertising budgets for Crowdstar, Haydon tells us why it pays to understand your audience and the context in which your ad is appearing. He also shares his pick of user acquisition top tips and tells us what it’s like to be recognized by Liftoff- a full-service mobile app marketing and retargeting platform - for his app marketing super powers. Plus, Shahab Zargari shares his expert advice on mobile video marketing in his regular “HotSpot” slot.

Raising capital is critical to your startup’s success. So is running your business. Gillian and Anne discuss how to manage both, and why your fundraising efforts make you a better manager, and what to do when you hit that point of desperation. Hint: it has a lot to do with noodles -- and not just using yours.

Tim talks to Mike Arce of LoudRumor about Tips and Tricks for Niche Lead Generation, Like Understanding terminology Niche Lead Generation to improve marketing as well as, understanding Customer pay points with experience inside a niche. They also chat on getting to know your customer's customer as well as the huge difference between a sales team and a marketing team.

Matt Cutts Hearts His Google+ Followers; Google Adds Category Filters to Organic Search .What can we learn from the winners and losers of organic search in 2016?  Top Google Winners and Losers in 2016; Google Won't Tell Webmasters Which Links They Do Not Count For Spam Reasons.