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Emerging media and new technologies: From VR to AR to AI to IOT as Dush speaks with Fred Schonenberg. Fred is the Founder of VentureFuel where he is blazing a path for emerging media and new technology platforms to partner with blue chip brands like Microsoft, USA Networks, and Anheuser Busch, to name a few.

Jim and Dave talk to Rhea Drydale from Outspoken Media about brand and reputation marketing. Rhea presented at MozCon 2016 speaking about How to do Reputation Marketing. Rhea explained what the role of a reputation marketer looks like, what analytics to track, and why everyone should be investing in their organization’s reputation to diversify and reduce marketing spend and other high business costs.

YES! There Is a Ton of Money to Be Earned By Affiliates In Your Local Market, Here's the How and the Why! James and Arlene Martell weigh in. A recent study concluded that local event marketing is the most used tactic type by affiliates (76% employ it); it also receives the highest satisfaction scores.

Bennet Kelley speaks with Wayne May,  the founder of the UK-based Scam Survivors Online, a volunteer staffed organization that focuses on:

Making scammers’ lives harder by exposing their details and scripts to search engines.Educating the public, thus removing scammers’ sources of income as scams will continue as long as there are victims.Helping people to see that, even after being scammed, they CAN move forward and things DO get better.

Navigate and manage your brand to get the attention you are looking for with advice from the Managing Partner of OzComm Marketing, Don Osmond. OzComm works with businesses brands by applying principles of authentic marketing through developing genuine story-based marketing. Osmond is the son of legendary entertainer Donny Osmond and he shares his takes aways from what he learned from his family being in the entertainment business.

Avoid the mistakes most B2B Executives often struggle with, by utilizing and integrating Social Media Channels and Management Fundamentals to establish brand positioning, avoid commoditization, and increase profit margins and market share.

Chris Boggs and Frank Watson, talk about The Ultimate SEO Google hack  as described in a recent SEMRush blog post. The post explains " If you're doing all the right things but still not getting the traffic you deserve from Google then it's time to discover the ultimate SEO Google hack."  Plus, what are successful marketers are doing with their content to make it top notch, and analyzing Featured Snippets and the confusion behind what they are. And a few tactics on how to get your content on these important Featured Snippets!

Gillian and Anne challenging every speaker, mentor, advisor, event organizer, company and organization leader, and department head to do something about the dearth of gender and diversity in tech businesses in the U.S. today, asking everyone to set aside one seat at the table.  And fill it with a person who otherwise would not have access to the event. For free. Seek out people who have not yet considered that a role in tech could be possible for them. Give them access to expertise. Practice intentional inclusion.

Dush Ramachandran speaks with the author of Why Are There Snowblowers in Miami?  Transform Your Business Using the Five Principles of Engagement, Steve Goldstein. 

Steve details those Five Principles of Engagement:

-          Fresh Eyes: Learning to adopt an outsider’s perspective leads to creative insight and problem-solving.-          Hot Buttons: Focusing on one or two pertinent metrics in any situation facilitates action.-          Connecting: Interacting with employees and customers on a regular basis is the key to success.-          Speed: Whatever speed you are going is too slow.-          Transparency: The more people know, the better they can do their jobs.

Affiliate Disclosure: How Advertisers and Affiliates Can Save Themselves From a World of Hurt. What you should disclose and what risks are involved.  James discusses with FMTC CTO Eric Nagel and BrandVerity Director of Business Development Preston Holland.

David and Amber  talk with AJ Wilcox from B2linked, he tells us how Linkedin Ads can benefit your business. And what's the difference between adwords and linkedIn Ads? Some great advice for beginner level users, such as Short & Sweet text for LinkedIn Ads, And the complex task of figuring out whether or not your business profile will benefit.