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Ross and John talk about Google Crawl budgets and what you need to know. Click to close mobile ads will now be penalized by Google. Plus, they explain what is Website Authority, and lay out the steps you should take to build Website Authority?

Google Instant Apps are the abbreviated applications would be streamlined enough to start working immediately after users open them with a URL tap, temporarily loading the full software's functionality without going through the rigmarole of a traditional Play Store installation. After half a year, the Android team has opened up a select few Instant Apps to live testing. Cindy Krum, Emily Grossman and Ashley Berman Hale from MobileMoxie fill us in.

Debating the American Empire as Bennet Kelley speaks with Stephen Kinzer, author of the new book, “The True Flag: Theodore Roosevelt, Mark Twain and the Birth of an American Empire”.

The True Flag tells the tale of a time when the nation was engulfed in a heated debate over whether to become a global empire and the consequences, as the United States weighed what to do with Hawaii and the possessions won in the Treaty of Paris (1898) that concluded the Spanish American War.

From professional and OTC brands to creating leading product launches, Chief Account & Strategic Officer and Partner at Greater Than One, Pam Pinta advises the best way to market your content to consumers in a digital world. She shares insights she has gained from her 20 years of experience in pharmaceutical marketing and advertising, as well as the strategies and creative execution needed to keep brands relevant. Take an inside look at the world of digital advertising to understand why making consumer connections, using the right influencers, and acting on opportunity just might mean the difference between sinking and staying above water.

Search's Role In Combating Fake News? Google AMP carousels are multiplying!  Google Update Brewing? Chatter & Tools Point To Algorithm Update; Don’t let a spotty connection stop you from searching  ; Google: Use Nofollow When Linking To Bad Site ; Google: How to Handle Near Identical Product Pages for Search

Inclusion and Why It Is Good for Business. Inclusion is a key driver of internal innovation and business growth. Anne Kennedy and Gillian Muessig discuss why it matters to your startup and how to get it done.

Multicultural Marketing and Entrepreneurship as Dush Ramachandran speaks with entrepreneur, writer, college professor Jacques Bastien. We learn more about his  work as the CEO and founder of boogie, a multicultural mktg agency that he first started in his college dorm room.

James and Arlene share some Outsourcing Essentials for Affiliates; The Secrets to Hiring a Virtual Assistant on a Shoe String Budget. They also discuss Elance and outsourcing, and how there is no reason why anyone should do all of this work themselves.

DuckDuckGo Reaches 10 Million Searches; Matt Cutts Retires From Google, and chooses to head up the US Digital Service. Plus, Google Home units arguing over which is human and which is robot, Google Killing off Google +, and an interesting Google patent - an extension on what they're doing with cars.

Know what a Google slap is? Serious TOC violations or issues with ads can tank your account and ruin your relationships with clients. Use these simple tips from Amber and Dave to avoid ad annihilation.