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Special guest Bill Hartzer enlightens David and Amber on how using TLDs in Google AdWords ads can significantly improve metrics and decrease costs across the board. David visits some targeting tips that, when applied correctly, can significantly reduce CPA.

David and Amber traverse the not-so-long history of Facebook advertising, discussing everything from the early days to sponsored stories to Facebook’s current PPC program. They also revisit Google AdWords history - and as always, give the latest tips and tricks.

Starting in the New Year, we learn about how John's work setup is evolving into a new team increasing SEO team by close to 500%. Plus Google Blog highlights The Year in Search 2016, and Google teams with Gupshup to develop voice-activated Actions for Google Home.

Some May See A Drop In Google Link Counts In Search Console;  Google: SEO Is One Of The Primary Reasons Websites Are Targeted For Hacking. Plus Jim and Dave discuss an interesting google patent- an extension on what they're doing with cars.

Learn how James Martell Will Work with You Directly Until You Do Your First $10,000 In Sales. James and Arlene update us on a current client they are working with, Dolphin World based in Florida and what are some of the things they are helping them with.

Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Prognostications are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co.

Trump Cabinet Confirmations Confronted  and how the Democrats plan to confront and vet a select number of cabinet appointees for the incoming Trump administration. Plus, Bennet offers a preview of what to expect from upcoming episodes of CyberLaw and Business Report.

David Ogletree and Amber Turrill welcome listeners to the premier episode of PPC 101 and they discuss The History of PPC and Paid Search Marketing. They also updates on campaign level audience targeting and how marketers can monetize from it. Plus, they fill us in on who they are and how they got to where they are.

Byron White talks to In the author of Food and the City, Ina Yalof. Food and the City: New York's Professional Chefs, Restaurateurs, Line Cooks, Street Vendors, and Purveyors Talk About What They Do and Why They Do It takes us on an insider's journey into New York's pulsating food scene alongside the men and women who call it home.

Startup Weatlh and Leadership In a Fast Growing Organization as we look back at two favorite interviews: 'StartUp wealth" author Josh Mayer, and Moz CEO Sarah Bird.

Josh Maher is the president of Seattle Angel, a not-for-profit organization focused on strengthening the startup capital market in the Pacific Northwest. 

Sarah Bird serves as the CEO of Moz, a software company helping online marketers measure and improve search, social, and content marketing.