We talk about ways that you can improve your website by making small changes yourself at no cost. Some changes may require a web developer but these will be low cost but with high value.

A website is like a garden, it needs to grow, it needs pruning, and watering. These tips will help keep your website fresh and exciting.

Matsuko starts off by explaining what accessibility is and why it's important. We also talk about what a screen reader is and how a screen reader works.

• Why should we care about accessibility other than the legal requirements
• The three levels of WCAG compliance
• Semantic HTML
• Header Order is important
• Accessibility is good for SEO
• Color Contrast
• Placeholder content
• Pixel and Tonic, CraftCMS, selected by the W3C for accessibility

• What is content strategy?
  
• Measuring the success of a website build
  
• S.M.A.R.T. goals
  
• How to collect and document material for a content strategy
• The format of a content strategy
  
• The value of consulting with internal stakeholders
• What communication looks like during a content strategy
• How long does it take?
• The value of engaging in a content strategy
• Advice for do-it-yourselfers

A lot of what we talk about is common sense things like not interrupting people and appropriate response time, but common sense is not always as common as we would like.

• How much does a website cost?
• Think about what you want from your website
• How to measure success of a website
• Have realistic expectations
• Not all feature requests are equal
• Free isn't free!
• Agree on how you'll communicate throughout the project. Good communication is crucial.
• What constitutes an emergency?
• How to tell a developer "something's broken!"
• What platforms will your website support?
• "Make the logo bigger" - Provide objectives, not solutions.

Mike gives a brief history of where Click here comes from.

Mike has advice on how to make your links stand out so that click here is not necessary. we also go over the negative SEO impact of using click here.

We also talk about how the the internet body that determines and publishes about web standards: The W3C has decided to use Craft CMS to publish their website.

• What are some benefits of having social media accounts at all?
• What are some drawbacks of making social media accounts your primary Web presence?
• Having your own website gives you full control over your content.
• Don't be bound by social media algorithms.
• Social networks are satellite sites, not your home planet.
• Sharing content to social media sites.
• Social networks make you look exactly like your competitors.
• How people tend to find you online.
• Social networks can limit your audience to members only.
• Social networks come and go. Remember Myspace?

A discussion of what is included in content audit including orphan links. A content audit is a good opportunity to prune outdated content.

Mike explains how to use a spreadsheet and common columns to include when doing your content audit.

• What is a maintenance plan / retainer?
• Retainers can help with budget limitations
• Potential forms that maintenance plans can take
• Benefits of having a developer on retainer
• Drawbacks of not having a developer on retainer

• Why shouldn’t I use a free email address that ends with @hotmail.com or @gmail.com?
• How you can use a free email service while keeping your company domain name in your email address.
  
• Free email options provided by cPanel in shared hosting accounts.
• The plus ("+") hack
• Email address naming best practices