• Mark provides some history and background into his decision to run a used record business
• Talks about his decision not to use Opencart.
• Wordpress and WooCommerce - not as simple as Shopify
• It's better to use Shopify payments as there is no extra charge, but if you use a different payment gateway such as paypal you pay the paypal feel plus an addtional 1% fee.
• Shopify Themes
• Steps involved in setting up shopify for a new business.
• People underestimate what's involved in ecommerce
• How to manage your inventory
• Overselling and shipping guarantees
• Shipping costs, weight etc.
• Returns
• What is a payment gateway and a merchant account

• How to choose the correct image
• style of photo - illustration? black and white? bright? dark? mood?
• Be aware of authenticity
• cropping photos
• Where to find images or photos
• Tips for taking your own photos
• licensing and model releases
• comments from Lyndon Johnson, John Morton, and Ben Parizek
• how to edit photos
• How to use some native tools on your Windows or Mac computer to make basic edits to a photo.
• The rule of thirds
• focal points and cropping

Guarav discusses the difference between a copy editor and a copy writer. We also get into the Oxford Comma.

Next we address why you woul.d want to hire a copy writer instead of writing your content yourself and the curse of knowledge.

Guarav also provides advice to DIY website owners on how to improve their copy.

We discuss what an MVP is as well as the pros and cons of taking an MVP approach to your company website.

We also talk about examples of MVP sites we've worked with including this very podcast site.

Jargon that we explain include:

• HTML, CSS, Javascript
• Theme
• User testing / usability testing
• CTA / Call to Action
• Conversion
• favicon
• Cache / cache busting
• wireframe / mockup
• Discovery
• Above the fold
• Cookie
• Remarketing
• GDPR
• The Cloud / Cloud based
• SEO / Search Engine Optimization
• 404, 301, 500 Error Pages
• URL

Jargon that we explain include:

• Host, web space & bandwidth
• Shared Hosting, VPS, Dedicated
• domain, domain registrar
• DNS, A Record, MX Record
• CMS
• SSL, HTTPS
• Accessibility
• Site map
• 404 Page
• XML site map
• Analytics
• Usability, user testing

This episode marks the beginning of Mike joining the podcast as co-host.

We start off by comparing a website to a car. This comparison works well because cars like websites have a wide range of costs and it all comes down to the number of features and quality of the final product.

We then go into all the parts of a website build that the layperson is not aware of and the opportunity costs of DIY.

Price is not the bottom line you should focus on. Your focus should be on does the web developer try to understand your business and your business goals for the website. A good developer will be able to translate all the web jargon in a way that makes it easy for you to understand and work with them.

The starting point shouldn't be technology, it should be the goals of the website.

The key takeaway from this episode is that your developer or agency should be communicative and responsive.

Nevin has been running Arcus Tech for 17 years, which makes it one of the longest running web hosting companies ever.

We talk about the various types of hosting including: shared hosting, VPS hosting, and Dedicated hosting and when to choose which option for your site.

Additionally we briefly go into website aging as it relates to hosting security. and then follow up about backing up your site using Cpanel or Plesk backups as well as other options for offsite backups.

In this espisode Sean introduces Mike Mella our new co-host for season two. We also give a brief summary of the episodes for each episode.

Finally we discuss a fun and exciting episode we have planned on the road.

Looking forward to season 2.