Website Design Made Simple: Website Conversion and Optimization Tips for Small Business Owners

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Let's chat about Substack vs WordPress for small business blogs. I break down the key features, pros, and cons of each platform, helping you understand which one might be the best fit for your unique needs. And we'll explore real-world examples of how different businesses and content creators are using these platforms effectively.

Plus I'll share two essential questions every small business owner should ask themselves before choosing a blogging platform. 

YOU WILL LEARN:

• The key features and benefits of both Substack and WordPress 
• How to determine which platform aligns best with your business goals 
• The importance of brand consistency in your online presence 
• The 2 questions to answer in order to determine your right fit 

🔗 EPISODE MENTIONS AND LINKS
 How To Get Google To Love Your Business (And Send You Loads Of Traffic) With Claire Ransom [Ep 013]
Emily Aborn Small Business Copywriter | 104 Experiments
Intuitive Writing School Blog Post
Jen Eats Good
Signature Money Making Website Design

🎙️ RELATED EPISODES
 7 Ways Your Website Can Make (Or Save) You Money! [Ep 026]
All Marketing Paths Lead To Your Website With Kristi Mitchell [Ep 025]

𖦹 Find out your website’s personality and how to bring it out in your business to attract ideal clients and make more money. 𖦹

WEBSITE + BUSINESS RESOURCES (some of these are affiliate links)

• Website Hosting: ICD Soft (affordable and amazing customer service)
• Domain Registrar: Namecheap
• Website Builder: Elementor (how I build all of my sites)
• Privacy Policy: Termageddon (get 10% off with code JennyB)
• CRM: Honeybook: (get 50% off of your first month OR year)
• Business Bank: Novo (my fav bank and the best if you follow Profit First)
• Podcast Editing: Descript
• Project Management:

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com

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Are you ready for a visibility boost? In this episode, I chat with content copywriter and fellow podcast host Emily Aborn about little-known ways to increase your online presence. We go deep into dive deep into how your website can be the ultimate tool for attracting your ideal clients and showcasing your brand personality.

YOU WILL LEARN:

• The Magic of the 3 C's
  • Collaboration: Learn how teaming up with others can exponentially expand your reach
  • Cohesion: Uncover the secrets to creating a consistent brand experience across all platforms
  • Connection: Find out how to truly resonate with your target audience

And how your website plays a role in your visibility. Don’t miss our fun convo and it might just transform how you approach your brand and visibility from this point forward.

ABOUT EMILY ABORN:
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host. She’s been an entrepreneur for over a decade, with experience running brick-and-mortar and online businesses. She’s collaborated with 1,000’s of individuals in over 100 industries as a copywriter. She brings their personality, creativity, and message to life as she guides them to build community and relationship-based businesses. For fun, she enjoys word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde.

www.emilyaborn.com | instagram.com/emilyaborn | linkedin.com/in/emilyaborn

🔗 EPISODE MENTIONS AND LINKS 

• Emily Aborn’s Website 
• Content with Character Podcast 
• Jenna Kutcher’s Podcast Episode: The Who, What, Why and How of My NEW Brand 
• Emily and Jenny's recent web design project collaboration

**Signature Money Making Website Design**

🎙️ RELATED EPISODES
How To Create an About Page That Attracts Your Ideal Clients [Ep 016]
The Secret Weapon Of Successful Websites — A Personality [Ep 010]
Discover Your Website Personality Type To Attract Higher Paying Clients [Ep 011]

𖦹 Find out your website’s personality and how to bring it out in your business to attract ideal clients and make more money. 𖦹

WEBSITE

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com

Send me a message!

Discover the nine things you can remove from your site to enhance user experience and engagement. 

YOU WILL LEARN

• How to simplify your navigation menu
• The impact of eliminating distracting elements like autoplay videos
• Ways these changes can boost your site's performance
• How to attract more ideal clients and increase revenue

Listen to discover how these changes can boost your site's performance and drive more meaningful interactions with your visitors. And of course attract more ideal clients and make you money.

🔗 EPISODE MENTIONS AND LINKS

• Main Paige Media
• Video Autoplay

🎙️ RELATED EPISODES
7 Ways Your Website Can Make (Or Save) You Money! [Ep 026]
Are You Making These 11 Common Website Mistakes? [Ep 023]
Service Pages That Sell: Five Things You Need To Have To Convert Visitors On Your Website [Ep 017]

𖦹 Find out your website’s personality and how to bring it out in your business to attract ideal clients and make more money. 𖦹

WEBSITE + BUSINESS RESOURCES (some of these are affiliate links)

• Website Hosting: ICD Soft (affordable and amazing customer service)
• Domain Registrar: Namecheap
• Website Builder: Elementor (how I build all of my sites)
• Privacy Policy: Termageddon (get 10% off with code JennyB)
• CRM: Honeybook: (get 50% off of your first month OR year)
• Business Bank: Novo (my fav bank and the best if you follow Profit First)
• Podcast Editing: Descript
• Project Management: Notion (free trial)

-------------—

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com

Send me a message!

Learn 7 essential updates to help you prepare your website for a successful fall season. We'll chat about the importance of reviewing your summer website performance, updating your content for fall, and performing a visual refresh to create a cohesive brand experience. 

YOU WILL LEARN:

• How to assess your website's summer performance and identify areas for improvement
• Strategies for streamlining your website navigation and creating a seamless user experience
• Tips for crafting compelling calls-to-action that drive conversions
• Ways to update your website content and visuals for the fall season
• The importance of ensuring seamless website functionality behind the scenes
• How to set up tracking to measure your website's performance throughout the fall season

🔗 EPISODE MENTIONS AND LINKS

• Microanalytics
• Google Analytics
• Signature Money Making Website Design
  
  

🎙️ RELATED EPISODES

• 7 Ways Your Website Can Make (Or Save) You Money! [Ep 026]
• The Six Secrets to a Money Making Homepage [Ep 015]
• Discover Your Website Personality Type To Attract Higher Paying Clients [Ep 011]
  
  

𖦹 Find out your website’s personality and how to bring it out in your business to attract ideal clients and make more money. 𖦹

WEBSITE + BUSINESS RESOURCES (some of these are affiliate links)

• Website Hosting: ICD Soft (affordable and amazing customer service)
• Domain Registrar: Namecheap
• Website Builder: Elementor (how I build all of my sites)
• Privacy Policy: Termageddon (get 10% off with code JennyB)
• CRM: Honeybook: (get 50% off of your first month OR year)
• Business Bank: Novo (my fav bank and the best if you follow Profit First)
• Podcast Editing: Descript
• Project Management: Notion (free trial)

-------------—

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com

Send me a message!

Are you tired of losing potential customers because they can't find the answers they need on your website? I'll share the secrets to creating an effective FAQ page that will not only keep your visitors engaged but also boost your business's online presence.

YOU WILL LEARN:

• Why having an FAQ page is crucial for your website
• How to identify the right questions to include on your FAQ page
• Tips for writing clear, concise, and informative answers
• Strategies for organizing and designing your FAQ page for optimal user experience
• Creative ways to promote your FAQ page and attract more visitors

Tune in now and discover the power of a well-crafted FAQ page!

🎙️ RELATED EPISODES
3 Best Practices for High Converting Website Design (REPLAY) [Ep. 029]
7 Ways Your Website Can Make (Or Save) You Money! [Ep 026]

𖦹 Find out your website’s personality and how to bring it out in your business to attract ideal clients and make more money. 𖦹

WEBSITE + BUSINESS RESOURCES (some of these are affiliate links)

• Website Hosting: ICD Soft (affordable and amazing customer service)
• Domain Registrar: Namecheap
• Website Builder: Elementor (how I build all of my sites)
• Privacy Policy: Termageddon (get 10% off with code JennyB)
• CRM: Honeybook: (get 50% off of your first month OR year)
• Business Bank: Novo (my fav bank and the best if you follow Profit First)
• Podcast Editing: Descript
• Project Management: Notion (free trial)

-------------

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com

Send me a message!

Have you ever faced the nightmare of a web design project gone wrong? Learn my top tips to help you find a web designer who truly clicks with your vision and style. 

YOU WILL LEARN

• How to know if you vibe with their design aesthetic
• Ways to align with their personality and values
• The importance of strategic questioning
• Why clear processes are non-negotiable

Learn how this perfect match can ease your stress and turn your dream website into reality.

🎙️ RELATED EPISODES
Transform Your Failed Web Design Project into a Success Story [Ep 022]
How To Communicate with Your Web Designer — My Top Tips for Success [Ep 027]

𖦹 Find out your website’s personality and how to bring it out in your business to attract ideal clients and make more money. 𖦹

WEBSITE + BUSINESS RESOURCES (some of these are affiliate links)

• Website Hosting: ICD Soft (affordable and amazing customer service)
• Domain Registrar: Namecheap
• Website Builder: Elementor (how I build all of my sites)
• Privacy Policy: Termageddon (get 10% off with code JennyB)
• CRM: Honeybook: (get 50% off of your first month OR year)
• Business Bank: Novo (my fav bank and the best if you follow Profit First)
• Podcast Editing: Descript
• Project Management: Notion (free trial)

-------------—

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com

Send me a message!

How to know when your website is due for a refresh. Drawing from my experience designing sites for over 100 small businesses, I'm sharing the top signs that indicate it's time for an update.

YOU WILL LEARN:

• Six key indicators that your website may need a revamp
• How to assess if your site is effectively driving sales and conversions
• The importance of consistent branding across all platform
• The impact of custom design on your business growth and client attraction
• Quick and easy tips for keeping your content fresh and engaging

Tune in to ensure your website is working as hard as you are!

🎙️ RELATED EPISODES
Is Your Website Stuck in the Past? Uncover If It's Worth Saving or Starting Fresh [Ep 019]
How To Communicate with Your Web Designer — My Top Tips for Success [Ep 027]

𖦹 Find out your website’s personality and how to bring it out in your business to attract ideal clients and make more money. 𖦹

WEBSITE + BUSINESS RESOURCES (some of these are affiliate links)

• Website Hosting: ICD Soft (affordable and amazing customer service)
• Domain Registrar: Namecheap
• Website Builder: Elementor (how I build all of my sites)
• Privacy Policy: Termageddon (get 10% off with code JennyB)
• CRM: Honeybook: (get 50% off of your first month OR year)
• Business Bank: Novo (my fav bank and the best if you follow Profit First)
• Podcast Editing: Descript
• Project Management: Notion (free trial)

-------------—

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com

Send me a message!

We're diving into a super important topic for any business owner with an online presence — how to turn more of your website visitors into paying clients.

YOU WILL LEARN:

• Three powerful strategies to boost your website's conversion rate
• How to effectively track and understand your website's analytics
• The impact of clean, simple design on visitor engagement and conversions
• Practical tips for implementing high-converting web design principles

This episode is packed with actionable advice for small business owners looking to get more out of their website traffic. Tune in to unlock the secrets of high-converting web design!

🔗 EPISODE MENTIONS AND LINKS

• Website Audit
• Amazing Copywriters: Emily Aborn | Beth Knaus | Kate Hollis 

🎙️ RELATED EPISODES
The Six Secrets to a Money Making Homepage [Ep 015]
Get Your Website Summer-Ready with These Essential Tips [Ep 020]

𖦹 Find out your website’s personality and how to bring it out in your business to attract ideal clients and make more money. 𖦹

WEBSITE + BUSINESS RESOURCES (some of these are affiliate links)

• Website Hosting: ICD Soft (affordable and amazing customer service)
• Domain Registrar: Namecheap
• Website Builder: Elementor (how I build all of my sites)
• Privacy Policy: Termageddon (get 10% off with code JennyB)
• CRM: Honeybook: (get 50% off of your first month OR year)
• Business Bank: Novo (my fav bank and the best if you follow Profit First)
• Podcast Editing: Descript
• Project Management: Notion (free trial)

-------------—

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com

Send me a message!

Have you ever wondered where website designers get their inspiration and how they craft those beautiful online homes? I share my design process and the 3 key elements that all play a role in creating the designs I design. 

YOU WILL LEARN:

• The critical role of branding in website design
• How to prioritize copy and its importance to the design
• The impact of imagery in creating a visual narrative
• The importance of strategic thinking in website design
• How to maintain consistency throughout your website

🔗 EPISODE MENTIONS AND LINKS
How To Communicate with Your Web Designer — My Top Tips for Success [Ep 027]

🎙️ RELATED EPISODES
3 Reasons Why Your Website Isn’t Making Money [Ep 012]

𖦹 Find out your website’s personality and how to bring it out in your business to attract ideal clients and make more money. 𖦹

WEBSITE + BUSINESS RESOURCES (some of these are affiliate links)

• Website Hosting: ICD Soft (affordable and amazing customer service)
• Domain Registrar: Namecheap
• Website Builder: Elementor (how I build all of my sites)
• Privacy Policy: Termageddon (get 10% off with code JennyB)
• CRM: Honeybook: (get 50% off of your first month OR year)
• Business Bank: Novo (my fav bank and the best if you follow Profit First)
• Podcast Editing: Descript
• Project Management: Notion (free trial)

-------------—

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com

Send me a message!

Have you ever struggled to get your vision across to your web designer? Poor communication is one of the most common pitfalls in web design projects, leading to wasted effort, frustration, and even project failure. 

In this episode, I share tips and strategies to help you master the art of effective client communication and ensure your web design projects (or any other project) are a success.

We'll discuss the importance of clear communication, common mistakes to avoid, and practical tips for providing feedback that gets results. 

You'll learn how to:

• Set clear goals and expectations from the start
• Provide specific and actionable feedback
• Ask questions and create a dialogue with your designer
• Use visual examples to illustrate your point
• Foster a strong client-designer relationship
• Avoid common communication pitfalls

By the end of this episode, you'll have the tools and knowledge to communicate effectively with your web designer and bring your vision to life on screen. 

CONNECT WITH ME:

WEBSITE DESIGN SERVICES — jennyb-designs.com

💰Get 3 personalized, actionable tips to boost your conversions — take the FREE website personality quiz now and watch your business grow. 💰

💻 Website: jennyb-designs.com
📱 Say hi on Instagram: @thejennybdesigns
✉️ Email: [email protected]
😍 Loving the show? Hit subscribe/follow so you don’t miss out on website design tips

Please make sure to subscribe, rate, and review the Website Design Made Simple podcast!

👉 For show notes and resources mentioned in today's episode, head to www.jennyb-designs.com