Text Emily!

Can you / should you befriend clients?

Should you take on friends as clients? 

What are the pros and cons? Just how blurry should those lines between professional and personal relationships be?

Often debated in business circles, some swearing by mixing friendship and business and others avoiding it like the plague. 

To mix or not to mix? That’s the question we’re tackling today! 

My hope is that by the end of this episode, you can determine for yourself whether or not you want to work with friends, befriend your clients, collaborate with pals, and have a better understanding of how that can look for your unique business. 

In this episode: 

• The definition of "friend" 
• The varying levels/circles of friendship from inner to outskirts
• Things to consider when befriending clients, having friends as clients, and collaborating with friends in your business 
• Pros and cons of mixing personal and professional relationships
• And more! 

"A friend is someone who knows all about you and still loves you." – Elbert Hubbard

Let's Be Friends - Connect with Me!
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

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Text Emily!

Ever had a moment in business or life where the dam finally broke? 

The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change?

Something’s gotta give. And when that happens, we need to REGROUP! 

An honest sit down to review, reflect, evaluate, and discern the path forward. 

In this episode, we get into why it's important to regroup on the regular plus the areas I recommend you check in with and HOW: 

• Signs your business might be in need of a regroup 
• The risks of failing to regroup 
• When and how to regroup 
• Which areas to focus on when reflecting and moving forward 
• And more! 

👉🏻 EXTENDED SHOW NOTES 

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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

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Text Emily!

When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business. 

Two years later, so much more has changed in the world of AI and content creation than I ever could've predicted. Some I love, and some I still very much loathe. 

I STILL do not think you should be using it to create your content for you...

And, I now see these tools in a new light and am able to utilize AI language models as a sidekick in both my business and personal life. 

In this episode, I'll give you 9+ ideas to use AI in your business plus some bonus FUN ways to try it out in your personal world as well.  

• 8 Things AI can still NOT be relied on for
• 9 Ways to use AI to improve your content, marketing, and more 
• 7 FUN ideas for your personal life, conversations, and beyond 

→ EXTENDED SHOW NOTES 

About Me -Let's Connect!
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

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Text Emily!

Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMe

How do you know if something is just a shiny object and distraction or an idea worth pursuing? 

Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn. 

Representing three walks of my life, each of these guests have agreed to hop aboard onto MY shiny object train (or solid gold idea? TBD)  and deliver an episode on deciphering between what's worth pursuing and what's not for YOU!  

We get into:

• Where shiny objects hide and pop up personally and professionally 
• What entrepreneurs struggle with in shiny object syndrome 
• How to weigh out the decision for yourself using heart, soul, and of course... maths
• And more! 

👉🏻 Extended Show Notes (for questions and full bio of each guest). 

Quick Connect is below: 

Barb Davids - Colleague/fellow podcaster/collaborator!

Founder of Compass Digital Strategies and host of the Small Business Sweet Spot podcast. 

🌎 Website | ▶️ YouTube | 📲 Instagram | 🎙️ Podcast

Jason Aborn - Husband/residential painter/hobby enthusiast

Owner of Pitcher Mountain Painting in NH. 

🌎 Website | 📲 Instagram 

Lindsay Dreyer - Friend/Realtor/Broker/Podcaster/Multipassionate entrepreneur

Founder of Happy Agent Co. and The Happy Agent Method, Broker and Owner of City Chic Real Estate, and mom of three. 

🌎 Website | 📲 Instagram | 🎙️ Podcast

About Me (aka Let's Connect)
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

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Text Emily!

As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally). 

While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content that helps you achieve your goals. 

In this episode, you'll learn my super simple content framework: 

• Soil (Foundational) 
• Water (Educational) 
• Sunshine (Personal/Relatable) 
• Wind (Promotional) 

You'll also learn how to give each and every piece you create a single job to do and a purpose! 

Inside this episode on creating entertaining, educational, and actionable content: 

• The tried-and-true framework so you never have to overthink your content again
• Why you need to tell people who you are and what you do 
• How those photos of your dog help people laugh, be entertained, connect, and relate to you 
• What to share to help your community and clients 
• How to reframe promotional content and calls to action if they feel uncomfortable 
• How to give each piece of content a singular goal
• Structuring your content with a simple rinse and repeat method
• Experimenting and practicing to find what works 
• And more! 

Resources & Links Mentioned:
👉🏻EXTENDED SHOW NOTES
The Dandelion Episode - Why I'm so obsessed with dandelions 

About Me (aka Let's Connect)
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: [email protected]
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Text Emily!

Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. 

The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. 

In this episode, I’ll share why being conversational matters in your content and copy, we’ll touch on that fine line between approachable and unprofessional, and how to REALLY get started in being more conversational yourself!  

• What does it mean to be conversational?
• 3 Myths on being conversational 
• 10 Magical tips to finding your own conversational voice
• And more! 

Resources & Links Mentioned:
My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services, Strategy Sessions 

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: [email protected]
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Text Emily!

What do you want to be known and remembered for? 

When it comes to business… 

The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience. 

How do you want to be remembered and how do you want people to experience YOUR business? 

In this episode, we'll get into why trying to be ALL the things to all the people can lead you to miss the mark on what makes the MOST impact. We'll uncover how to start defining your brand's unique imprint and living your distinct difference each and every day! 

• The tangibles of your brand's imprint
• The intangibles of the legacy you're leaving 
• Weaving in small actions every day that create the lasting impact you desire 
• And more! 

About Me (aka Let's Connect)
Text Me!
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: [email protected]
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Text Emily!

"Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright? 

What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality? 

Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice that's distinctly YOU. 

Your Brand Personality might share attributes of your voice, but it’s more of the human traits that make you and your business relatable, recognizable, and have depth and layers. 

Personality is the WHO in your communication. Aka the pilot steering the plane. 

Voice is the HOW in your communication. What kind of plane are we taking to get there? How many stops are we taking? How much fuel do we need? How many people can we fit in here? 

In this episode, I show you the difference between personality and brand voice and give you some tangible examples so you can start defining, embracing, and expressing yours. 

• 5 Reasons you may struggle to "find your voice"
• The difference between brand voice and personality 
• What happens when brand voice and personality aren't aligned 
• Examples on common brand voices and how they differ
• Tips on embracing YOUR brand voice 
• And more! 

Resources & Links Mentioned:
Your Brand Amplified Interview with Anika Jackson: Mastering Content Strategy with a balance of soil, water, sunshine, and wind

My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services, Strategy Sessions 

About Me (aka Let's Connect)
Text Me!
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: [email protected]
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Text Emily!

I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need! 

In this episode, I share three random insights on how mixing things up a bit led to: 

• Deeper connection and better conversation 
• Previously unseen correlations and insights 
• New perspectives
• Growth opportunities 
• And more! 

Never underestimate the power of being a little random every now and then. Randomness has its perks. 

Increase interest and attention, revealing the unexpected, and sparking your or someone else's creativity... I hope this episode encourages you to get out of a rut and try something entirely out of the box for yourself! 

About Me (aka Let's Connect)
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I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: [email protected]
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Substack <-- I spend A LOT of time randomly experimenting and share about it weekly here.
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Text Emily!

Small businesses are the backbone of many local communities.

Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us.

The best part? You don't need to spend a dime, take a ton of time, or break a sweat. It's easy as 1, 2, 3: Share, Engage, Shoutout.

In this episode:

• 3 Easy yet powerful actions that will lift up other businesses, generate visibility, and grow your relationships 
• Why sharing is caring 
• How to engage and comment in a meaningful way 
• Where and how to shoutout a small business owner 
• And more!

Resources & Links Mentioned:
👉🏻 EXTENDED SHOW NOTES

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games. 

Email: [email protected]
Website
Facebook
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LinkedIn
Substack
Book Your Content Strategy Session with Me!