Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
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By Emily Aborn
Feeling overwhelmed by all the content and marketing advice out there?
Want to run and hide (or melt) the second you think about what you "should" be doing on social media?
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3333 ratings
The podcast currently has 74 episodes available.
Text Emily!
I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website.
A little creativity and artistic sprinkle over here, a beaker, and some chemical explosions over there, and voila - you’ve got yourself an entrepreneur.
In this episode, we cover specifics on the art and science of websites and show you how it applies throughout your business. You'll have all the info you need to determine whether or not yours is bringing the two together in the way you want!
Get out your favorite paintbrush and best beaker and let's dive in to learn:
Resources and Links Mentioned:
Guest Blog: A Successful Website Blends Art & Science
Website Designers Mentioned:
Alethea Copelas' Inspired Website Design (Wix)
Robyn White, RDW Design Studio (WordPress)
Jenny Belanger, Jenny-B Designs (WordPress)
Lindsey Masterson, Cheetah Design Studio (WordPress)
Teresa Schlup, Caffeine Creative (WordPress & Squarespace)
SEO Resources:
Small Business Sweet Spot Podcast with Barb Davids
Barb Davids of Compass Digital Strategies
Talk Copy to Me Podcast, Erin Ollila
Robyn White of RDW Design Studio (SEO Audit)
Let's Connect & About Me!
Hi! I'm Emily Aborn, a Copywriter, Podcast Host, and Speaker by day and by night... a Jeopardy contestant (from my couch of course), wife, and dog cuddler.
I work with small business owners to blend their art and science together for copy and content that's distinctly YOU! I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with YOU!
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Email: [email protected]
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Text Emily!
The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar.
Nowadays a lot of us work virtually or remotely and may not have the need to be physically present, but where it gets sticky is when we get detached, lack care, find ourselves going through the motions, and doing the bare minimum.
Checking boxes without enthusiasm or excitement.
In this episode:
Links & Resources Mentioned:
✔️ My Strategy Sessions
✔️ Jenny Belanger's Website Design Made Simple Podcast
Reflection Questions:
Connect with Me:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.
Fun facts: I live in NH where the grass really is greener. I can type 86 words a minute. My favorite trio is me, my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.
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Email: [email protected]
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Text Emily!
Looking to start a podcast or be an even better podcast host? This episode is a montage of lessons learned after six years of hosting experience. You'll gain insights on content creation, podcast marketing, finding guests, advocating for your listeners, frequency and consistency, and more!
Inside the episode:
Resources & Links Mentioned:
🎙️ Alesia Galati's Listeners to Leads Podcast
🎙️ Mark Hirschberg's Episode on Listeners to Leads, "Escape the Social Media Hamster Wheel"
🎙️ PodMatch*
🎙️ Podcast Guest Collaboration Facebook Community
🎙️ Alesia Galati's Strategy Session
About YOUR Podcast Host, Emily Aborn:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.
Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.
Leave a Voice Message
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with ME!
*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher-ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do.
Text Emily!
Over the past decade, I've had many opportunities to be a podcast guest and connect with hundreds of hosts across the globe.
This year, I've been having a great time exploring and experimenting on PodMatch and elsewhere as I focus even MORE on offering value as a podcast guest.
In this episode, I share a few pitching tips, guesting tips, do's, maybe don'ts, and lessons learned from the other side of the microphone. If you want to be a memorable podcast guest and increase your opportunities, this episode is for you!
Specific highlights:
Resources and Links Mentioned (fair warning: there are a lot!)
🎙️ PodMatch*
🎙️ Fox Talks Business Podcast
🎙️ Podcast Guest Collaboration Facebook Community
🎙️ Book a Strategy Session with Me!
🎙️ My Spotify Guesting Playlist (as an example)
About Yours Truly:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.
Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.
Leave a Voice Message
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with Me!
*PodMatch link is an affiliate link meaning I get a couple buckarooskis tossed my way if you join. Gotta' disclose it up front according to the higher ups, but that said, I am a big fan of the platform or else I wouldn't share about it in the way I do.
Text Emily!
Collaboration is one of the best and most rewarding ways to build and grow your business.
It’s an out-of-the-box, not as-often-as-it-should-be talked about element of marketing which I want to give more attention and airtime!
In this episode, I share five reminders for confident collaborations and some actions to take right away! I get into:
Resources & Links Mentioned:
Join PodMatch with me! (please note: this is an affiliate link and I'm sharing PodMatch because I genuinely love it as a collaboration tool!)
Quote: “Love does not consist of gazing at each other, but in looking outward together in the same direction.” -Antoine de Saint Exupery
More episodes on collaboration:
She Built This podcast: Keys to Quality Collaborations: GOOD Collaborations with the RIGHT People!
She Built This podcast: When Collaborations Go Awry
Content with Character podcast: Speaking and Podcast Guesting for Increased Visibility
Content with Character podcast: The Four Agreements of Collaboration
Content with Character podcast: Get Picky About Your Collaborations in Business
Content with Character podcast: Client-Contractor Collaboration: The Ultimate Survival Guide
Connect with Me! I love hearing from you!
Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character. Since 2014, she’s had experience running brick-and-mortar as well as online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, connect with their audience, and open up to creativity in their content. For fun, she enjoys nerdy word games, reading, listening to podcasts, and hiking in the woods with her husband, Jason, and their dog, Clyde.
Email: [email protected]
Website
Facebook
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LinkedIn
Book a Strategy Session with Me!
Text Emily!
Do you cringe when you have to ask for help as a business owner?
Perhaps it's a concern over putting someone else out, a fear that they won't be able to do it as well as you can, a belief you need to be doing it all yourself, or something else that stands in your way of asking for the help you need.
Most of us can only get so far before we need wave our white flag of surrender and get help and support in our businesses for:
Not asking for help can cost you time, money, and energy. It can lead to burnout, stunted growth, decreased productivity, lesser quality, and missed opportunities.
This episode will give you 5 best practices when asking for help so you can get the very best support for YOU, no matter the solution you're looking for!
I share:
Resources & Links Mentioned:
My 104 Experiments Substack
Jenny Belanger's Blog: Substack vs. Blogging on Wordpress
Content with Character episode on Perfectionism
School of Self-Image by Tonya Leigh podcast episode "The Audacity to Ask"
NHSBDC
Hannah Grimes Center for Entrepreneurship Keene, NH
SCORE
Let's Connect:
Emily Aborn is a Content Copywriter and Podcast Host who helps small business owners by writing website copy, blogs, social media content banks, and more! She loves guiding others to build relationship and community-based businesses by creating deeper connections with the clients they love!
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Text Emily!
Maybe you've convinced yourself that perfectionism is a good trait. I can definitely see that side of the coin too, trust me...
It means you have high standards, attention to detail, care about quality, have a strong appreciation doing things "right". It might reflect your goal-oriented, task-focused, reliable, forward-thinking, innovative side as you constantly look to make things BETTER.
And perfectionism can have some unwanted side effects: Procrastination, stopping you in the first place, causing you to question, doubt, overthink, second-guess, never share, never feel ready, never feel smart enough, good enough. It can strain relationships, take up a lot of energy, and can even lead to burnout.
What would happen if we turn down the noise of perfectionism just 1%?
In the episode, we explore exactly that as we get into:
Journaling Prompt (from Julia Cameron's Book The Artist's Way)
Consider: Anything worth doing might be worth doing imperfectly (even badly) at first.
Resources Mentioned:
Becoming 7% Better Experiment (Emily's Substack Article)
Content with Character Episode: How to Stop People-Pleasing in Your Marketing
About Me:
I'm Emily Aborn, Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. I've worked with 100+ industries as a copywriter, writing original copy that increases your confidence. Fan of: being a nerd, reading, podcasts, and hiking with my husband and dog.
Email: [email protected]
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Text Emily!
Does writing your bio feel overwhelming to you? Not sure where to start?
You're not alone. The bio is a topic I get asked about A LOT with my clients and as one of the "refresh" services I offer.
I hear things like: "Oh, my gosh mine is so bad..." "I need to work on my bio..." "My bio is so outdated and irrelevant at this point..."
In this episode, we're putting aside the STRESS of writing a bio and making it EASY with 3 essentials to build into your bio, and 3 things you can safely stop worrying about altogether.
I get into:
Resources and Links Mentioned:
👉🏻 EXTENDED Show Notes
Emily's Bio Builder Service (I'll do it for you for $175!)
Andréa Jones Mindful Marketing Podcast
2023 Content with Character Episodes:
How to Write About Yourself
Is it About You? The About Page Debate
How to Talk About Yourself (podcast guesting, speaking engagements, networking, and more!)
My Bio and Let's Connect:
Emily Aborn is a SUPER organized, responsive, and honest content copywriter who works to save small business owners from Death By Blinking Cursor and keyboard-induced headaches. She writes website copy, blogs, social media content banks, and the content you need to show off the true blue human you are and attract the clients you love working with most. She's a podcast host of Content with Character and daily strives to earn the title of the world's best auntie and dog mom.
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Text Emily!
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Let's Un-hack that!
Bio hacks, life hacks, business hacks...
Everyone's always talking about the latest shortcuts and secret sauces! I find many of them to be a little rigid and confining, rather than freeing. A little black-and-white with no room for adaptability and tailoring. Life is less fun when you're walking around trying to "hack" everything in sight.
So, I thought today we'd have some fun UNHACKING our content creation and marketing with some things I've implemented over the past couple of years that have greatly improved my content creation, marketing, writing, podcasting, life and business as a whole!
You can feel free to color outside the lines, create a unique method, make it up as you go along, and blaze your own protocols in this episode where we get into your Marketing and Content Creation: UnHacked
In this episode:
Resources and Links:
Self-Hypnosis sessions I've tried and enjoyed:
Karen Kenney Storytime Hypnosis
Clear Minds Hypnotherapy
Yoga Nidra:
Yoga Nidra Caring for the Inner Child with Sarah Aborn
Jayasara Yoga Nidra for Deep Rest
Meditation:
Insight Timer FREE meditation app
Sam Harris Waking Up App (paid)
Free Write:
What are Morning Pages?
About Me | Let's Connect!
Leave A Voicemail!
I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners excited to push boundaries and have FUN infusing personality into their copy. When not working and recording this podcast, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.
[email protected]
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Text Emily!
What do you do when you run out of steam?
When you’ve tried and tried and tried to make something work, you’ve given it consistency, a considerable amount of time, energy, and effort, and it’s just NOT sticking!?
What do you do when you’re just ready to move on, end an era, and let something GO?
In this episode, we’re going to discuss exactly that! We often get excited and discuss new ideas, starting things, what’s next, what’s next, but we don’t always talk about the things we leave behind, the things we burn down along the way.
So, buckle ye' olde seatbelt, THAT’s where we’re headed in this episode!
In this episode:
Resources Mentioned:
Aviva Romm's On Health Episode with Herbalist, Olivia Amitrano, "Seeing Life Through an Herbalist's Lens"
She Built This Episode on Ending an Era (airs 7/24)
Questions for You to Consider:
About Me | Let's Connect
Leave A Voicemail!
I’m Emily Aborn, I’m a Content Copywriter, Speaker, and Podcast Host. I love working with small business owners who are excited to push boundaries and have FUN infusing personality into their copy. For fun, I enjoy: reading, listening to podcasts, hiking, game nights IN with my husband, spending time with family and friends, and going to beaches that are little-known to others.
Let's Connect!
[email protected]
Website
Facebook
Instagram
LinkedIn
The podcast currently has 74 episodes available.
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