Content with Character

By Emily Aborn

Feeling overwhelmed by all the content and marketing advice out there?

Want to run and hide (or melt) the second you think about what you "should" be doing on social media?

... more

5

3535 ratings

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FAQs about Content with Character:

How many episodes does Content with Character have?

The podcast currently has 102 episodes available.

Content with Character episodes:

April 01, 2025Episode #100(ish) Shiny Object? Or Solid Gold?
Text Emily!
Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMe
How do you know if something is just a shiny object and distraction or an idea worth pursuing?
Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer, my brilliant collab buddy Barb Davids, and... the man, myth, and legend, my husband, Jason Aborn.
Representing three walks of my life, each of these guests have agreed to hop aboard onto MY shiny object train (or solid gold idea? TBD) and deliver an episode on deciphering between what's worth pursuing and what's not for YOU!
We get into:
Where shiny objects hide and pop up personally and professionally
What entrepreneurs struggle with in shiny object syndrome
How to weigh out the decision for yourself using heart, soul, and of course... maths
And more!
👉🏻 Extended Show Notes (for questions and full bio of each guest).
Quick Connect is below:
Barb Davids - Colleague/fellow podcaster/collaborator!
Founder of Compass Digital Strategies and host of the Small Business Sweet Spot podcast.
🌎 Website | ▶️ YouTube | 📲 Instagram | 🎙️ Podcast
Jason Aborn - Husband/residential painter/hobby enthusiast
Owner of Pitcher Mountain Painting in NH.
🌎 Website | 📲 Instagram
Lindsay Dreyer - Friend/Realtor/Broker/Podcaster/Multipassionate entrepreneur
Founder of Happy Agent Co. and The Happy Agent Method, Broker and Owner of City Chic Real Estate, and mom of three.
🌎 Website | 📲 Instagram | 🎙️ Podcast
About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!
...more
48min
March 25, 2025How to (easily) Create Entertaining, Educational, Actionable Content
Text Emily!
As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally).
While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content that helps you achieve your goals.
In this episode, you'll learn my super simple content framework:
Soil (Foundational)
Water (Educational)
Sunshine (Personal/Relatable)
Wind (Promotional)
You'll also learn how to give each and every piece you create a single job to do and a purpose!
Inside this episode on creating entertaining, educational, and actionable content:
The tried-and-true framework so you never have to overthink your content again
Why you need to tell people who you are and what you do
How those photos of your dog help people laugh, be entertained, connect, and relate to you
What to share to help your community and clients
How to reframe promotional content and calls to action if they feel uncomfortable
How to give each piece of content a singular goal
Structuring your content with a simple rinse and repeat method
Experimenting and practicing to find what works
And more!
Resources & Links Mentioned:
👉🏻EXTENDED SHOW NOTES
The Dandelion Episode - Why I'm so obsessed with dandelions
About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time wishing for Summer, hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!
...more
33min
March 18, 2025Keys to Being Conversational: without being unprofessional or unplanned
Text Emily!
Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak.
The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts.
In this episode, I’ll share why being conversational matters in your content and copy, we’ll touch on that fine line between approachable and unprofessional, and how to REALLY get started in being more conversational yourself!
What does it mean to be conversational?
3 Myths on being conversational
10 Magical tips to finding your own conversational voice
And more!
Resources & Links Mentioned:
My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services, Strategy Sessions
About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!
...more
20min
March 11, 2025Your Brand's Imprint: Defining and living your distinct difference
Text Emily!
What do you want to be known and remembered for?
When it comes to business…
The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience.
How do you want to be remembered and how do you want people to experience YOUR business?
In this episode, we'll get into why trying to be ALL the things to all the people can lead you to miss the mark on what makes the MOST impact. We'll uncover how to start defining your brand's unique imprint and living your distinct difference each and every day!
The tangibles of your brand's imprint
The intangibles of the legacy you're leaving
Weaving in small actions every day that create the lasting impact you desire
And more!
About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!
...more
23min
March 04, 2025How to Find Your Unique Brand Voice
Text Emily!
"Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright?
What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality?
Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice that's distinctly YOU.
Your Brand Personality might share attributes of your voice, but it’s more of the human traits that make you and your business relatable, recognizable, and have depth and layers.
Personality is the WHO in your communication. Aka the pilot steering the plane.
Voice is the HOW in your communication. What kind of plane are we taking to get there? How many stops are we taking? How much fuel do we need? How many people can we fit in here?
In this episode, I show you the difference between personality and brand voice and give you some tangible examples so you can start defining, embracing, and expressing yours.
5 Reasons you may struggle to "find your voice"
The difference between brand voice and personality
What happens when brand voice and personality aren't aligned
Examples on common brand voices and how they differ
Tips on embracing YOUR brand voice
And more!
Resources & Links Mentioned:
Your Brand Amplified Interview with Anika Jackson: Mastering Content Strategy with a balance of soil, water, sunshine, and wind
My Brand Voice Solutions: Find Your Voice Podcaster Bundles, Brand Messaging Guides, Copywriting Services, Strategy Sessions
About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!
...more
36min
February 28, 2025The Surprising Perks of Being Random (a lil' bonus episode for you)
Text Emily!
I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need!
In this episode, I share three random insights on how mixing things up a bit led to:
Deeper connection and better conversation
Previously unseen correlations and insights
New perspectives
Growth opportunities
And more!
Never underestimate the power of being a little random every now and then. Randomness has its perks.
Increase interest and attention, revealing the unexpected, and sparking your or someone else's creativity... I hope this episode encourages you to get out of a rut and try something entirely out of the box for yourself!
About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack <-- I spend A LOT of time randomly experimenting and share about it weekly here.
Book Your Content Strategy Session with Me!
...more
31min
February 25, 20253 Ways to Help a Small Business Grow: Spreading the love in 3 minutes or less
Text Emily!
Small businesses are the backbone of many local communities.

Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us.

The best part? You don't need to spend a dime, take a ton of time, or break a sweat. It's easy as 1, 2, 3: Share, Engage, Shoutout.

In this episode:
3 Easy yet powerful actions that will lift up other businesses, generate visibility, and grow your relationships
Why sharing is caring
How to engage and comment in a meaningful way
Where and how to shoutout a small business owner
And more!
Resources & Links Mentioned:
👉🏻 EXTENDED SHOW NOTES

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!
...more
15min
February 18, 2025How Your Messaging Helps Set Boundaries & Achieve Your Goals
Text Emily!
We’ve talked about boundaries before and setting them in your business but…
Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s kind and honest?
In this episode, we’re going to talk about how our messaging on our websites, business cards, social media, and MORE can help us achieve our goals and set strong boundaries.
In the episode:
How setting boundaries supports your goals
Where to consider laying the foundation in messaging on your website
Things to consider in your proposals and contracts to avoid future headaches and miscommunication
How your messaging can be your ever-evolving business partner
And more!
Resources & Links Mentioned:
Content with Character Episode on Boundary-Setting

About Me (aka Let's Connect)
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, stacking wood for the eternally long and freezing winters, reading, and procuring random and useless knowledge for future trivia games.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!
...more
28min
February 11, 2025Know, Like, Trust: Action Steps to Build KLT
Text Emily!

You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust?
What even does that MEAN!?
Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that build it.

In this episode, I’m going to break each element of KLT down into tangible action steps to get you on your way to building it with your people right away.

Listen in to Start Building KLT:
What does it mean for them to know, like, and trust you?
Why does your business need to build the know, like, and trust factor?
Keys to building the "know"
Consistent steps to building the "like"
Tips for cultivating the "trust"
And more!
Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES

👋🏼 Whalllleeeee, hello there! Let's Connect!

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where I spend my time hiking, building fires (in the wood stove, don't worry!), reading, and learning all the useless trivia I can get my hands on.
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail
...more
31min
February 04, 2025Don't Make Them Cry to Get Them to Buy!
Text Emily!
Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution.
It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt!

Pain point marketing works and often grabs attention or raises alarm, but at what end?

In this episode, I share my own thoughts on pain point marketing and why I don't rely on making them cry to get them to buy.

Inside this episode on pain point marketing:
Why pain point marketing is perpetuated and used often
My issues with pain point marketing and ethical red flags
How to balance emotions, benefits, and empathy in your marketing without tapping on pain points
and MORE!
Resources and Links Mentioned:
👉🏻 EXTENDED SHOW NOTES
Alice Karolina's episode on She Built This: How We Sell Matters
Content with Character episode on Features vs. Benefits

Let's Connect!

I’m Emily Aborn, I’m a Small Business Copywriter, Content Marketing Consultant, Speaker, and Podcast Host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason. Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing Crib Wars (IYKYK).
Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Text Me!
Leave a Voicemail
...more
24min

FAQs about Content with Character:

How many episodes does Content with Character have?

The podcast currently has 102 episodes available.

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