Content with Character

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This week, we're diving into questions I get asked often as a marketing consultant and copywriter, as well as questions submitted by listeners like you!

In this episode, I answer:

•  How to confidently decide on and share a pivot in your business? 
• Questions to help you choose when to keep and when to let go of: services and products, clients, prices, collaborations, events, marketing platforms, and more! 
• How do you ACTUALLY build know, like, and trust? 
• Is LinkedIn dead? 
• Is blogging still a thing? 
• Is Facebook cool? 
• Reels vs. Stories - which should I focus on? 

Resources and Links Mentioned: 

Big thanks to listener, Julie Hartman for some of today's questions
She Built This podcast episode on Leveraging Linkedin with Marietta Gentles Crawford
👉🏻 Extended Show Notes with Reflection Questions

About Me & Let's Connect!
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I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: [email protected]
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Spoiler alert: I recently got my first tattoo!

Not only am I very happy with my new ink, the experience also gave me a ton of insight into the overwhelm many of our clients and customers experience when trying to determine who to choose and work with! 

Today, I bring you a personal story that taught me valuable lessons about business, standing out, sharing your values, decision-making, and more! 

• Our clients feel overwhelmed by choices 
• How to consider their decision-making process in what you share 
• Building trust through responsiveness, clarity, and connection
• Even if we check all the boxes, they might still say no!
• You never know who's watching and waiting on every word 
• Setting clear expectations for communication
• How to stand out amidst a noisy marketplace by being YOU 
• And more! 

Resources Mentioned:
Link to my Substack (sheer fun, you won't find business chat here!!)
Recent Content with Character Episode: Four Buyer Mindsets to Consider in Your Business

The tattoo artist: Rebeka Chase at Brass & Briar in Portland, ME

About Me:
Connect with ME!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking, reading, and playing more Yahtzee than any human being should be allowed. 

Email: [email protected]
Website
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Substack
Book Your Content Strategy Session with Me!

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Many entrepreneurs and small business owners I talk to DREAD creating content. 

I hear all the reasons: 

• You get stuck thinking of ideas 
• You overthinking everything
• You feel overwhelmed by it
• You think you need to plan everything perfectly
• You think everything needs to be perfect, impactful, helpful, valuable, business-related
• You don't enjoy writing, recording podcasts, sending emails, posting to social media, [fill in the blank here with whatever YOU loathe] 
• And more! 

In November (National Podcast Host Month!), we're keeping things light, bright, and FUN here on the Content with Character podcast. Today, we're kicking off the fun with 6 ideas to make content creation less stressful, more enjoyable, and far more FUN (yes, it's possible!) 

Join me in this episode for six ideas on making your marketing less dreadful and how it gets a lot more fun when you: 

1. Dance to the beat of your own drum 
2. Stop batching (or start batching!) 
3. Follow your curiosity and excitement 
4. Use stories from your everyday life and business 
5. Find a friend or loyal sidekick 
6. Use prompts 

👉🏻 PLUS, a FREEBIE bonus download with my 20+ Content Writing Prompts to get you started on having more fun right away!

Resources Mentioned

💃🏻 Emily's FREE, no-strings-attached Content Writing Prompts Download

Bring New Life to Your Content episode of The Entrepreneur's Cafe with Erica Ross-Krieger

Four Stories to Share in Your Content (Content with Character Episode from April 2024) 

Connect with Me!
Need help to bring YOUR stories and Content some fresh life?!? Book a Content Strategy Session with Me HERE!

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack (for fun only!)
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Who Am I?
I'm a Copywriter, Speaker, and Podcast Host of Content with Character. When it comes to marketing and content creation, I practice what I teach! Over the past decade, I've run brick-and-mortar and online businesses and implemented for myself to grow my businesses. I've worked with 100+ industries as a copywriter, helping 1,000's of individuals write original copy they feel confident sharing. I live in NH with my husband, Jason, and our dog, Clyde. 

Text Emily!

Love it, loathe it, feel meh about it… networking is STILL a huge key to growing a successful business.

We can't just set it and forget it when it comes to our marketing and content, we also need to be fostering community and cultivating relationships.

Ahem, meeting people.

If that sounds unfun to you, I'm hoping THIS episode makes it a little funner. With four fresh ideas for building your network, no matter where you fall on the introvert-extrovert spectrum.

Ready to get inspired and equipped for making new friends?

Inside the episode: 

• Why relationships and making connections matters (now more than ever!) 
• Why I like to think outta' the box when it comes to "networking" 
• How to use collaborations as a networking tool  
• Why I LOVE podcast guesting (pro tip: I'm loving my experience with PodMatch!) 
• Using social media creatively to connect with others
• Who makes a good fit for "micro networking" and how to apply it to your business
• It's ok to connect repeatedly with the same people! Consistency can build deeper relationships. 
• And more! 

Resources Mentioned:
👉🏻 EXTENDED SHOW NOTES
Andréa Jones Mindful Marketing episode on The Dark Social
Melissa Snow's Powerful Women Rising episode on How to Let Other People Network Like Humans Too

Connect with ME!
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Hi! I'm Emily Aborn, dog mom, wife, auntie, Copywriter, Speaker, and host of this very podcast you're listening to -Content with Character. When I'm not helping small business owners build community and relationship-based businesses, you can usually find me:

🥾 Adventuring in the woods with my husband Jason, and our dog Clyde
🙋🏻‍♀️ Competing against the Jeopardy contestants (from the couch, of course!),
🛌 Or trying to sleep past 7am.

I'm glad you're here and can't WAIT to learn all about YOU! 

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack (sheerly for FUN!)
Book a Content Strategy Session with Me!

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The Four Gates of Speech is a framework/philosophy for communication attributed to Rumi. A concept coming from the Sufi mystic tradition, it's a filtering system for your words to ensure: wise, intentional, and kind communication. 

In this episode, I apply this concept to content creation and what you're sharing in your marketing. 

Communication is KEY in this episode, as we dive into: 

• The Four Gates of Speech: True, Necessary, Kind, the Right Timing
• Why ensuring what you're sharing is true is more important than ever 
• Asking why before you post
• How to be kinder in your marketing 
• Ideas for determining when to hold em' and when to fold em' 
• And more! 

“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans Hofmann

Connect with ME!
Text Me!
Leave a Voicemail

Hi! I'm Emily Aborn, dog mom, wife, auntie, Copywriter, Speaker, and host of this very podcast you're listening to -Content with Character. When I'm not helping small business owners build community and relationship-based businesses, you can usually find me:

🥾 Adventuring in the woods with my husband Jason, and our dog Clyde
🙋🏻‍♀️ Competing against the Jeopardy contestants (from the couch, of course!),
🛌 Or trying to sleep past 7am.

I'm glad you're here and can't WAIT to learn all about YOU! 

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack (for FUN!)
Book Your Content Strategy Session with Me!

Text Emily!

Leave a Voice Mail for the Show!

We all face two both outer and inner expectations in life. 

Outer expectations are things like replying to that text your friend sent you, a client deadline, bringing the dish you promised your sister you would for Thanksgiving dinner...

Inner expectations are your rules, promises, or notes to self: ie. resolutions, goals, habits, etc.

How you approach and manage these expectations impacts your productivity, consistency, follow-through, and achieving your goals and dreams. 

AND your marketing actions! 

In this episode, we get into Gretchen Rubin's Four Tendencies Framework and show you the strengths and weaknesses of being: 

• The Upholder
• The Obliger
• The Questioner
• The Rebel 

We'll discuss how to determine which of the four tendencies is yours and some strategies and ideas for improving your outcomes!

Resources Mentioned:
Lisa Zawrotny (Productivity Coach who helps people using this framework!)  
Gretchen Rubin's Four Tendencies quiz 👩🏻‍💻
Gretchen Rubin's The Four Tendencies book 📚
My article on Substack about Marie Kondo-ing my tracking

About Me & Let's Connect! 👋🏼
I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. Our little family (me, my husband Jason, and our dog Clyde) thrive in the backwoods of New Hampshire where we spend time hiking, reading, competing with Jeopardy contestants, and playing Crib Wars (IYKYK).

Text Me!
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Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Substack
Book Your Content Strategy Session with Me!

Text Emily!

Most businesses are generating at least SOME form of content. Which, drumroll please... means that most business owners are also Content Creators. 

In this episode, I share four varieties of content creators, the four genius zones of business owners. My goal is to help you see and celebrate your main strengths and then expand your comfort zone ever so slightly as you add in new skills (and players) to grow even more.

What you'll learn: 

• 4 types of content creators: Pioneer, Producer, Professor, and Planner 
• Key strengths and weaknesses to help you identify which zone of genius is yours 
• Some ideas and strategies for speaking to each type and providing offerings that can help them overcome their challenges
• How to start taking steps to expand your comfort zone 
• And more! 

Resources & Links Mentioned
Terri Trespicio's article, "How to Grow and Expand without Leaving Your Comfort Zone"

Brain Bump App

A Web Designer, a Copywriter, and an SEO Strategist Walk into a Bar [LIVE] -hosted by Barb Davids of the Small Business Sweet Spot Podcast and Compass Digital Strategies: 

YouTube LIVE Premiering Thursday 10.10.24 at 10:30am (ET)
LinkedIn LIVE Premiering Thursday 10.10.24 at 10:30am (ET)

About Yours Truly:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I can do a week's grocery shopping in 15 minutes flat. I live in rural NH with my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Book a Strategy Session with Me!
Leave a Voice Message

Things I'm loving right now (affiliate links):
PodMatch - podcast guesting and hosting matchmaker!
Honeybook - client management portal where everything is cohesive and streamlined

Text Emily!

"Nothing works for everyone, and nothing works all the time. This is why traditional marketing does not work for most people because they assume the rules are the same." - Scott Oldford 

I've shared before about various stages your clients and community might be in terms of awareness of what you offer (Symptom, Problem, Solution Aware). In this episode, we're going a level deeper and looking at why it doesn't work to use a one-size-fits-all for your unique people AND across your marketing. 

We're diving into Scott Oldford's 4 Hidden Levels of Consciousness and discussing how to blend marketing that speaks to Reactive, Willful, Intellectual, and Intuitive buyers. 

In the episode: 

• Introduction to the 4 Hidden Levels of Consciousness
• The marketing that appeals to Reactive buyers
• How to ensure you're speaking to Willful buyers and have offers to move them up the levels 
• How to better connect with the Intellectual and Intuitive buyer types 
• Friendly reminder: some people won't like ANYTHING you do! Some people will love ALL of it! Find your people and be YOU. 
• And more! 

Resources Mentioned: 
Pain, Problem, Solution: What are they feeling? Episode
Scott Oldford's Article "The 4 Hidden Levels of Consciousness for Marketing Your Online Business"

Connect with ME!
Text Me!
Leave a Voicemail

I’m Emily Aborn, I’m a Copywriter, Speaker, and host of Content with Character. I'm a dog mom to Mr. Clyde and wife to Jason (aka my favorite person in the whole world). Our little family lives in the backwoods of New Hampshire where we spend time hiking,  reading, and playing Crib Wars (IYKYK). 

Email: [email protected]
Website
Facebook
Instagram
LinkedIn
Book Your Content Strategy Session with Me!

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I often say, "Great copy is a blend of art and science!" Today, I want to show how this concept applies to our business as a whole, and how we often weave art and science together for a successful business and website. 

A little creativity and artistic sprinkle over here, a beaker, and some chemical explosions over there, and voila - you’ve got yourself an entrepreneur. 

In this episode, we cover specifics on the art and science of websites and show you how it applies throughout your business. You'll have all the info you need to determine whether or not yours is bringing the two together in the way you want! 

Get out your favorite paintbrush and best beaker and let's dive in to learn:

• What a win-win-win collaboration in action looks like 
• 5 Elements that work together for a successful business 
• 4 Components of science to bring into your business and website 
• 3 Artistic touches to sprinkle throughout business and website 
• Additional ideas for blending art and science together as an entrepreneur 
• And more! 

Resources and Links Mentioned:
Guest Blog: A Successful Website Blends Art & Science

Website Designers Mentioned:
Alethea Copelas' Inspired Website Design (Wix) 
Robyn White, RDW Design Studio (WordPress)
Jenny Belanger, Jenny-B Designs (WordPress)
Lindsey Masterson, Cheetah Design Studio (WordPress)
Teresa Schlup, Caffeine Creative (WordPress & Squarespace)

SEO Resources:
Small Business Sweet Spot Podcast with Barb Davids
Barb Davids of Compass Digital Strategies
Talk Copy to Me Podcast, Erin Ollila
Robyn White of RDW Design Studio (SEO Audit)

Let's Connect & About Me!

Hi! I'm Emily Aborn, a Copywriter, Podcast Host, and Speaker by day and by night... a Jeopardy contestant (from my couch of course), wife, and dog cuddler.

I work with small business owners to blend their art and science together for copy and content that's distinctly YOU! I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with YOU!

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Email: [email protected]
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Text Emily!

The phrases "mailing it in" or "phoning it in" have been used interchangeably and were first used to describe someone who didn’t show up to work and instead mailed or phoned it in from afar. 

Nowadays a lot of us work virtually or remotely and may not have the need to be physically present, but where it gets sticky is when we get detached, lack care, find ourselves going through the motions, and doing the bare minimum. 

Checking boxes without enthusiasm or excitement. 

In this episode: 

• What phoning it in is and isn't 
• Where we might be tempted to show up lackluster
• Why we sometimes mail it in
• How to bounce back and reinvigorate your approach 
• And more! 

Links & Resources Mentioned:
✔️ My Strategy Sessions
✔️ Jenny Belanger's Website Design Made Simple Podcast

Reflection Questions: 

• Have I been mailing it in? If so, in what areas? How has it manifested? 
• How do I feel about my current level of engagement with my business? Am I proud of what I’m putting out there? Am I being authentic in how I’m showing up? 
• When was the last time I felt truly connected to my work? What contributed to that feeling? 
• What’s one area of my business that needs more attention and care?
• Do I feel like I’m achieving my potential? Feeling fulfilled? If not, what’s next or what can I dream possible for what’s next? 

Connect with Me:
Hi! I'm Emily Aborn, Content Copywriter, and Host of the Content with Character podcast! I help small businesses bring their message to life through copy and marketing content. I've worked with 100+ industries and 1,000's of individuals and can't WAIT to connect with you.

Fun facts: I live in NH where the grass really is greener. I can type 86 words a minute. My favorite trio is me, my husband, Jason, and our dog, Clyde. I like nerdy word games, reading, listening to podcasts, and hiking.

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Email: [email protected]
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Book a Strategy Session with ME!

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