Friday 16th February 2024

Please note this communication is not a research report and has not been prepared by NAB Research analysts. Read the full disclaimer here.

In the consumer space there are only really two ways tech firms make money. They either sell stuff – usually subscriptions – or they offer free content supported by advertising. Advertising is as old as the hills so you might be mistaken for thinking that its days are numbered. But Debra Aho Williamson, an independent tech analyst from Seattle, says online will continue to grow its share of an expanding global advertising market, and AI will help improve the efficacy of the budget of advertisers. But advertising isn’t the only way forward and each of the major tech firms has their own approach. Listen in to the discussion to help gather your own thoughts on who is in the strongest position right now. 

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