This week's US earnings season was a mixed bag of highs and lows in the market spotlight. Pfizer soared despite COVID vaccine sales dip, while PayPal and Pinterest showed tech potential. Yum Brands stumbled, despite Taco Bell's digital surge. Coca-Cola beat expectations but grappled with inflation and market shifts.

In this week’s wrap, Sophia covers:

• (0:29): Pfizer’s strong quarter despite COVID dip

• (1:05): PayPal’s profitability focus against tech giants

• (1:46): Pinterest exceeding expectations, contributed by investments in AI

• (2:42): Taco Bell’s digital surge

• (2:54): Coca-Cola’s key highlights & weaknesses

• (4:46): the most traded stocks & ETFs by Bell Direct clients

• (5:16): economic data to watch next week.