Wearing Multiple Hats As An Entrepreneur

Are you a business owner in the early or established stages of your venture❓🤔 I'm here to help you maximize your company and raise its value. From digital marketing to business acquisitions, I have a wealth of expertise at my disposal - and I'm sharing them with you.

✔️The importance of a strategy-driven digital marketing plan for your business cannot be stressed hard enough. Researching and designing a focused strategy properly makes the difference between success and failure. When somebody says, "We can do it cheaper for you," it doesn't guarantee that what they have is a reliable approach and real results.

✔️ At HV Media Group, we make your success our priority. We dive deep into your business to gain a detailed understanding of where it's headed and the challenges it faces - so we leverage our years of expertise and resources to ensure that you reach your goals and optimize your success.

Discover how your business can benefit with HV Media Group on your side. https://loom.ly/vK7HaPw

✔️ If you create a business that pays for your lifestyle, you can't sell that business. It has no value.

With the state of the current market, inflation, and other external factors, we all know that there are so many things in the economy that we can't control, but you can take control of what you do with yours.

✔️Prepare for an exit strategy. Looking at your business right now, does it look attractive enough to convince possible buyers that it can be worth their investment? You can build so much value by preparing in advance with the mindset of selling your business.

WATCH this new episode of 𝙒𝙚𝙚𝙠𝙨 𝙒𝙚𝙚𝙠𝙡𝙮 ▶️ My Two Hats As An Entrepreneur - What's Yours?

Key moments:

[00:32] Introduction to Wearing Multiple Hats As An Entrepreneur

[01:44] The commodity side of the marketing business vs. leading with strategy

[04:00] Separate yourself as a business owner

[05:42] Avoid creating a business that's worth nothing

[07:19] Be my guest at 𝙒𝙚𝙚𝙠𝙨 𝙒𝙚𝙚𝙠𝙡𝙮

Ed Weeks Jr. is a highly sought-after entrepreneur and investor. With more than 30 years of experience growing businesses, he helps entrepreneurs accelerate revenues through proven digital marketing strategies. He also advises business owners on unique mergers & acquisitions strategies that can dramatically scale their businesses.

Learn how to work with us https://hvmediagroup.com/

Connect with ED on socials:

Facebook: https://www.facebook.com/edweeksjunior

Instagram: https://www.instagram.com/edweeksjunior/

LinkedIn: https://www.linkedin.com/in/edweeksjr/

Twitter: https://twitter.com/edweeksjr

#mergersandacquisitions #digitalmarketingagency #digitalmarketingpodcast

FOCUS ON THE 'WHO NOT HOW' PHILOSOPHY IN 2023

If you're serious about taking your small business to the next level this 2023, you must equip yourself with the skills and powerful tools to reach your next level.

Mergers and acquisitions, rollups, and bolt-ons are just a few of the buying strategies that have always been challenging to access and that we will discuss more of in the show.

Take advantage of these great opportunities that could help your business skyrocket.

✔️ Working ON your business vs. working IN your business

Can your business operate and yield revenues even when you are not around? 🤔 It can be challenging to scale if you have not yet perfected the delegation of business-building results to others. Let the best people other than yourself lead at the helm.

✔️ It's amazing what you can accomplish when you partner with the right people.

It's a life-changing perspective to realize that you, as the business owner, don't need to be the all-knowing, professional jack-of-all-trades. Know that networking with the right 'whos' holds more value than learning all the 'hows.' Choose to invest in yourself and seek help from experts – you gain a competitive edge.

✔️ Joining the EPIC Network is one of the best decisions I have made to become a better entrepreneur and investor.

I am no longer struggling to figure out the 'hows' of business but instead investing in the 'whos' - the brilliant minds who can bring their expansive knowledge to the table to level up my products, services, and new offerings.

Rather than slaving away to learn all the strategies and nuances you can learn on your own, my goal is to connect and help you team up with experts so that you can elevate your life and business.

▶️ FOCUS ON THE 'WHO NOT HOW' PHILOSOPHY IN 2023

Key moments:

[00:00:01] Welcome back to 𝙒𝙚𝙚𝙠𝙨 𝙒𝙚𝙚𝙠𝙡𝙮

[01:04] You don't have to start from scratch: Ed's learnings from his first digital agency business

[04:07] The M&A space and finding great mentors

[04:53]The Who Not How philosophy

[08:53] 3 major roll-ups and building a deeper network

[12:32] The secret to our excellent podcast start

Ed Weeks Jr. is a highly sought-after entrepreneur and investor. With more than 30 years of experience growing businesses, he helps entrepreneurs accelerate revenues through proven digital marketing strategies. He also advises business owners on unique mergers & acquisitions strategies that can dramatically scale their businesses.

Know more about ED's company https://hvmediagroup.com/

Connect with ED on socials:

Facebook: https://www.facebook.com/edweeksjunior

Instagram: https://www.instagram.com/edweeksjunior/

LinkedIn: https://www.linkedin.com/in/edweeksjr/

Twitter: https://twitter.com/edweeksjr

ChatGPT is currently the most popular and widely-used product out there. This development provides us with a newer way to jumpstart our marketing and leverage Artificial Intelligence for content creation, blogging, and other posts.

🤖❓ The question begs to be asked: if everyone's doing it and everyone's utilizing AI, how do you stand out?

✔️ Stand out in a noisy marketplace that's noisier and complicated by AI.

The truth is that it can be hard to be unique and relevant in this very crowded space. Sadly, much of today's content is the same regurgitated ideas with little originality. Seeing the rise of many people using AI for blogging and social media creation, it can be questioned whether these posts reflect their unique voices.

✔️ AI makes a good business partner in marketing, but is it of absolute value? Caution is advised. To establish relevance in the digital marketing game, focus on creating compelling, dynamic content that speaks to your target market. Don't rely too heavily on Artificial Intelligence as a shortcut; instead, put in the work to ensure success. If it's going to make your ads better, awesome. But verify that it's actually doing that.

✔️ The professionals you employ to handle your marketing are the people you should entrust to do great work for you. They can utilize AI if needed, but their outputs are backed by years of experience, and the human touch is irreplaceable.

How do you think of leveraging AI in your business?

WATCH this new episode of 𝙒𝙚𝙚𝙠𝙨 𝙒𝙚𝙚𝙠𝙡𝙮 — ChatGPT, AI, and Its Impact on the Digital Marketing Realm with Ed Weeks.

Key moments:

[00:00:01] Introduction: Let's talk about ChatGPT and AI

[00:00:53] Query overcapacity and the biggest problem inside ChatGPT

[02:19] Is the voice really yours?

[03:08] Jumping on the ChatGPT bandwagon vs. the marketing agency and the professionals

[03:53] Eliminating the learning curve and Google AI

[07:38] Don't use AI as your cheat code

[09:28] Perspective on Ai as an investor

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Ed Weeks Jr. is a highly sought-after entrepreneur and investor. With more than 30 years of experience growing businesses, he helps entrepreneurs accelerate revenues through proven digital marketing strategies. He also advises business owners on unique mergers & acquisitions strategies that can dramatically scale their businesses.

Know more about ED's company https://hvmediagroup.com/

Connect with ED on socials:

Facebook: https://www.facebook.com/edweeksjunior

Instagram: https://www.instagram.com/edweeksjunior/

LinkedIn: https://www.linkedin.com/in/edweeksjr/

Twitter: https://twitter.com/edweeksjr

How to Put Marketing into Action

The landscape of social media is constantly changing and evolving. It can take much time, money, and effort to keep up with the latest trends and ensure that your content is still relevant and engaging.

That's where we come in! At HV Media Group, we can help take your brand to the next level. 🚀 We'll work with you to maximize the customer journey to create captivating content and powerful funnels to stop scrollers and convert them into loyal clients.

✔️ Managing a budget can be tricky, especially when it comes to social media spending. Learn the strategies to help you identify the right resources for your Facebook campaigns and ensure that your ads reach the most relevant audience.

✔️ Take the time to let things work, test, play, and tweak. Facebook is trying to figure it out, and so are you. But don't give up – time is on your side. Consistency will eventually get you to a place where you have a good return on investment from your ads.

✔️ Nobody likes a social media platform that's overrun by ads.

Think that not just as a business owner but a typical user. You wouldn't want to scroll through your feed being bombarded by ads every second. As a marketer, think about how you can connect to people ensuring that if they do see an ad, it's usually for something they're actually interested in. Be the business that puts your audience's interests first.

WATCH this new episode of 𝙒𝙚𝙚𝙠𝙨 𝙒𝙚𝙚𝙠𝙡𝙮 with Ed Weeks and LeAnne Smith.

Key moments:

[00:37] Introduction: How to Put Marketing into Action

[01:13] Assemble the dream team and divide up the roles among the relevant people

[02:39] LeAnne emphasizes the importance of getting conversion tracking to measure the results of your campaign

[03:43] How to start that campaign on Facebook

[05:00] Split testing audiences on what works and what doesn't

[09:11] The importance of the funnel process

[12:52] Video still gets the most engagement on any ads

[14:08] Variables for Facebook ad spending

[17:04] Be patient with ROAS and ROIs

[18:16] The power of landing pages

[19:52] Quick hacks for you!

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Ed Weeks Jr. is a highly sought-after entrepreneur and investor. With more than 30 years of experience growing businesses, he helps entrepreneurs accelerate revenues through proven digital marketing strategies. He also advises business owners on unique mergers & acquisitions strategies that can dramatically scale their businesses.

Know more about ED's company https://hvmediagroup.com/

Connect with ED on socials:

Facebook: https://www.facebook.com/edweeksjunior

Instagram: https://www.instagram.com/edweeksjunior/

LinkedIn: https://www.linkedin.com/in/edweeksjr/

Twitter: https://twitter.com/edweeksjr

Target Audience Persona

BEFORE YOU INVEST TIME AND MONEY IN DESIGN… Ensure you first identify your audience persona. This sounds basic and common sense, but we often see it with companies prioritizing going to a brand agency and getting a nice logo before establishing their strategy personas.

WATCH Weeks Weekly ▶️ Target Audience Persona

[01:01] Your persona is the major guiding force in all your marketing endeavors, which is key to any successful campaign. Without it, it's all guesswork. You do not want to do any guesswork when it comes to spending money on marketing.

[03:37] The marketplace and economy are changing, and your audience is changing over time, too. Marketing in a challenging environment works if you consistently reach out. Look at the information you've got in your customers, Google Analytics, demographics, and other tools and resources to know where you can find them, where you can market to them, what they like, and what they don't like.

[06:10] Oftentimes, people think they know their audience.

In the Hudson Valley, where I reside, there's a massive population shift here due to people coming out of the metro New York City area moving into this area. As a marketer, the question worth often asking is how well you know your locality and how best you speak to them.

The old messaging you used might have worked many years ago, but now you have to go and look deeper into your audience and see who's moving in and how you can customize reaching out to this new population.

[07:56] 2023 could be your year of focusing on that strategy and persona.

Out with the old and in with the new. We're talking about your MESSAGING. Be mindful of how you may be employing old elements that are not making a difference to the person you're talking to. Make enough time and effort to identify your target audience and tailor your message to them.

At HV Media Group, we believe that success is the product of getting right back to basics. We help businesses remember why they started and ask where they want to go. From there, we help them build a uniquely solid and effective plan for them.

Do you need help crafting the perfect digital marketing plan for you? Get in touch with us for a FREE 30-minute strategy session.

—————————————————————————

Ed Weeks Jr. is a highly sought-after entrepreneur and investor. With more than 30 years of experience growing businesses, he helps entrepreneurs accelerate revenues through proven digital marketing strategies. He also advises business owners on unique mergers & acquisitions strategies that can dramatically scale their businesses.

Know more about ED's company: https://hvmediagroup.com/

Connect with ED on socials:

Facebook: https://www.facebook.com/edweeksjunior

Instagram: https://www.instagram.com/edweeksjunior/

LinkedIn: https://www.linkedin.com/in/edweeksjr/

Twitter: https://twitter.com/edweeksjr

Why Have a Marketing Strategy?

With decades of experience in the world of digital marketing, I've heard so many times how business owners and organizations complain about how leads don't work, and sales don't come after they throw money at their marketing efforts. They don't realize that not making time to invest in a marketing strategy from the start is what ultimately brings a campaign to fail.

Learn more in this new episode of Weeks Weekly 👉 Why Have a Marketing Strategy?

[00:00] Introduction to 👉 Why Have a Marketing Strategy?

[01:38] Strategy is crucial to getting things right from the get-go.

That's why we say: PAUSE. Pause what you're doing until you get your strategy in line with what you want to do for your business. Setting up your ads prematurely without a game plan and aiming at customer acquisition without thinking of retention is a huge drain of resources.

[06:42] Many CEOs, executives, and the people at the top of their companies can get detached from knowing who their customers really are. They tend to be focused on the growth and running of the business that they skip crafting the strategy behind their marketing. Call handlers, the sales department, and the team members who are often exposed to the customers daily are needed to provide input in crafting the game plan.

[09:21] The fundamentals of everything you do is what sets you up for success. So many companies jump into various digital activities before coming up with a marketing strategy. When they bypass designing the plan because they're busy, they can lose lots of money and waste lots of time in the long run.

At HV Media Group, we believe that success is the product of getting right back to basics. We help businesses remember why they started and ask where they want to go. From there, we help them build a uniquely solid and effective plan for them.

Do you need help crafting the perfect digital marketing plan for you? Get in touch with us for a FREE 30-minute strategy session.

————————————————————————

Ed Weeks Jr. is a highly sought-after entrepreneur and investor. With more than 30 years of experience growing businesses, he helps entrepreneurs accelerate revenues through proven digital marketing strategies. He also advises business owners on unique mergers & acquisitions strategies that can dramatically scale their businesses.

Learn more on how to work with Ed weeks.

https://hvmediagroup.com/

https://edweeksjr.com/

Connect with Ed Weeks on social:

Facebook: https://www.facebook.com/edweeksjunior

Instagram: https://www.instagram.com/edweeksjunior/

LinkedIn: https://www.linkedin.com/in/edweeksjr/

Twitter: https://twitter.com/edweeksjr

Introduction to Weeks Weekly Podcast

🥳 We're back and ready to bring you a spankin' new PODCAST! We'll talk about all things digital marketing, e-commerce, M&A, funding, and scaling. If you feel stuck, overwhelmed, or lacking new ideas to make your way and build your business in these fast-changing industries —we've got you covered!

In this show, you'll discover the most amazing growth partners, investors, and strategists Ed will invite on the show for your listening pleasure. Witness the benefits weekly and expand your dynamic business mind as well.

▶️Tune in to the NEW episodes coming on Weeks Weekly

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Ed Weeks Jr. is a highly sought-after entrepreneur and investor. With more than 30 years of experience growing businesses, he helps entrepreneurs accelerate revenue through proven digital marketing strategies. He also advises business owners on unique mergers & acquisitions strategies that can dramatically scale their businesses.

Learn more on how to work with Ed weeks.

https://hvmediagroup.com/

https://edweeksjr.com/

Connect with Ed Weeks on socials:

Facebook: https://www.facebook.com/edweeksjunior

Instagram: https://www.instagram.com/edweeksjunior/

LinkedIn: https://www.linkedin.com/in/edweeksjr/

Twitter: https://twitter.com/edweeksjr