After seeing the title of this episode you might be thinking to yourself "Why would I need a personal brand?" The answer is more straightforward than you might think, and thankfully we have Sierra Janisse on today's episode to lay it out for you.

Sierra is a marketing and branding guru, and with her easy-to-follow tips, lists, and acronyms even the doubters will be convinced of the boost to their careers that focusing on a personal brand can bring.