The Aligned Florist Podcast

Welcome to the Podcast!


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Welcome to the Coffee Wine & Flowers Podcast! I named this podcast after 3 of my favorite things, and to serve as a reminder that life is not just about the work that we do but also the little things that make it enjoyable.

I wanted to start this podcast to shed some light on what it’s like to be on the inside of building a business around your creative passions, while acknowledging the simple joys and lessons learned along the way that make it all worth it. Whether you’re new here or know me already, I want to say welcome and thank you for listening!

My name is Sarah Wahhab and I own a wedding floral design company called Mulberry & Moss in Orange County, California. A few years ago, after about 8 years of working in the industry as a wedding designer I began my journey of becoming a floral and business educator. First through offering group floral workshops, then moving onto 1:1 workshops, and then after the pandemic started in 2020, I turned to sharing my knowledge digitally with my followers on social media. After seeing a crazy amount of growth through content creation I discovered a need for more approachable floral education and resources for floral business owners. I created my first digital product: My floral recipe e-books along with a few other digital resources and, eventually I launched my first digital course teaching my approach to floral design.

While all of these resources fulfilled some of the need, I still felt that there were missing pieces and parts of my own story that could benefit other floral entrepreneurs in their journey. This was was led me to start this podcast. I hope that through sharing honest stories of successes and failures, and sharing valuable systems and strategies that have helped my own business to grow, I can connect the dots of how to build a successful brand that also guides you closer to the life you desire.

Here's what you will see in the episodes to come:


- A zoomed out view of my business growth story, including some of the mindset shifts that served as huge turning points in my journey.

- Practical systems and strategies that I built leading up to where I am today and that hopefully you can implement in your own business to help you grow your audience, streamline systems to free up time and make things run more smoothly.

- Parts of my journey of how I got into flowers and started and grew my business, for those of you who are curious about what getting into the wedding floral industry looks like.


I hope you stay tuned - there is so much in store!


Copyright Mulberry & Moss Floral Design


Floral Business Tools & Resources:
www.mulberryandmoss.com/shop

Podcast Home Page:
www.mulberryandmoss.com/podcast

Follow on Instagram:
@mulberryandmoss

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The Aligned Florist PodcastBy Sarah Wahhab

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