As social media is fixated on photos of cute animals, Rebecca Stern takes a look at artists who take it to the next level.

In her documentary "Well Groomed" Stern followed a year in the lives of pet groomers, who look to compete for top honors in competitive grooming, which takes poodles from cute to fabulous.

We talked to Stern about the sport, preparations, and motivations behind doing competitivie grooming, and what she has learned from the experience.