Well, Now What?!

I know a lot of us out there have been curious about the influencer industry or hoping to get into it. Well, today I chat with the expert about all things influencers and partnerships.

Ali Grant launched Be Social in 2012 as one of the first agencies with a focus on executing influencer outreach and collaboration. Ali recognized the power of digital creators and built a business harnessing their influence. Today, BE SOCIAL is headquartered in Downtown LA specializing in influencer, media, and events for brands and digital creators.

With Ali at the helm, Be Social has been named one of Inc.’s fastest-growing businesses spearheading digital-forward campaigns across influencers, events and editorial. Accolades and press include Fast Company, Inc., Forbes, Huffington Post,  Daily Front Row,  and more.

We talk about the growth of the micro influencer vs macro, what brands are looking for in partnerships, how to start as an influencer and what to say, how she measures success with her clients, and we discuss if it’s too late to become an influencer today.

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Today's guest is Victoria Garrick. Victoria is a former Division I Volleyball Player, TED Talk Speaker, Social Media Influencer, and Mental Health Advocate. Since delivering her TED Talk in 2017, Victoria has become a leader in the mental health and body-image advocacy space. 

After graduating from the University of Southern California in 2019, Victoria has traveled the country speaking on college campuses, hosts her hit podcast Real Pod, and creates daily content for her army of over 1.0M+ people who follow her message of authenticity and self-care on social media.

I personally really admire the work that she’s doing in particular around body image. I released an episode talking about my struggles with a past eating disorder, so it’s been really refreshing seeing her positive content out there on my feeds.

In this episode, we chat about her crazy schedule of being a college athlete and how she learned to deal with the stress, her struggles with binge eating and opening up about anxiety and depression, how she deals with expectations of having to be real all the time, and productivity tips she has as a young female entrepreneur.

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If you’re Canadian and a Millennial or GEN Z, you’ve certainly heard of or seen NARCITY news on your social channels. Today's episode is with the CEO of Narcity Media.

Charles "Chuck" Lapointe is the co-founder and CEO of Narcity Media, an online media company and publisher that focuses on local news and travel content. Narcity Media owns and operates NARCITY.com and MTLBLOG.com.

In this episode, we chat about how Narcity Media doubled it’s growth in North America this past year, how he scaled his business by investing into people, the shift of interest of the new generation, his opinion on creating content that people want vs. content that pays the bills, the rise of social media influencers and how that affects his business.

This episode is sponsored by 437 Swimwear. Check them out!

ANNA TODD is the New York Times bestselling author of the After series of books, The Spring Girls, and the recent The Brightest Stars.

In this episode, we talk about it isn't necessary to have an academic background to be a successful writer, self-confidence and the importance of diversity in the entertainment industry, her rise to fame by gaining over 1.5 billion reads online, how she handles constant hate and negative reviews, and the process of turning her book into a movie. This was such a fun episode, definitely worth a listen. 

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This episode is sponsored by Nutsie - try them out: https://nutsiesnacks.com/

Listen and Recommend on Podyssey! https://podyssey.fm/podcast/itunes1498212470-Well%2C-Now-What%3F

I'm hoping to start this new series called the Well, Now What Moments, specifically the Well, Now What?! moments in life outside of our careers. I hope to bring on some close friends and continue to do more solo episodes to talk about those real-life moments such as relationships, friendships, spirituality, mental disorders, health and everything in between. 

Although I do LOVE interviewing guests, I think it's super important to talk to start the conversation. This is the first episode of the series where I open up about my struggles with a past eating disorder. Please remember I am NOT a medical professional by any means, so please take my advice with a grain of salt.  This was a hard topic to open up publicly, but I really hope that my sharing my story, I can help someone else going through something similar. 

I know I also talk about everything very briefly, but I will continue the discussion in future episodes. Hope you enjoy :)

A decision to become vegetarian at the age of 12, paved my next’s guest career path. Growing up in Tokyo, Mikoyo Schinner loved the flavourful gourmet cheeses but found herself conflicted as she as such strong compassion for animals. She eventually went vegan and set out to create one of the biggest plant-based cheese brands of all time. Miyoko first found success in 2012 with the release of her ground-breaking book ‘Artisanal vegan cheeses’ which kicked off the start of the vegan cheese revolution. From there, she set out to create it for others. Today, Miyoko’s Creamery offers all types of dairy-free cheese, including versions of cream cheese, mozzarella, and #1 product butter. Her products can be found in more than 12,000 stores throughout the USA.

Today, we talk about her cultural upbringing in Japan and her difficult transition to the United States, becoming vegan and writing her own cookbooks, launching another business in her 50s, setting expectations as a leader, and the future of generation z leaders.

Listen and Recommend on Podyssey! https://podyssey.fm/podcast/itunes1498212470-Well%2C-Now-What%3F

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Interested in quitting your corporate job to start your freelance career? This is the episode for you!

Today's guest is the lovely Katy Bellotte! This interview is so exciting for me because I’ve been a fan of Katy’s for such a long time. I feel like I’ve known her at this point because I remember watching her high school doing makeup tutorials, then when she went off to university and then exchange, got her first job, and moved to NYC and she’s still one of my favorite Youtuber’s to this day. She now has almost half a million subscribers and a large following on her social channels. I know there are a lot of content creators out there now, and I’ve even interviewed a few on my podcast, but I believe that the content that Katy is creating is so authentic and really different from what I’ve seen out there. At only 24, it feels like she’s lived a lifetime and gives some really great advice in her videos and her podcast "Thick & Thin'. 

In this episode, we talk about how she left her seemingly "dream corporate job: at L’OREAL Paris to pursue freelance, ins and outs of working for yourself and getting clients, how she got started on Youtube and her streams of income, her successful podcast, and advice she has for college students.

Listen and Recommend on Podyssey! https://podyssey.fm/podcast/itunes1498212470-Well%2C-Now-What%3F

Max Browne was the #1 football recruit in the country and offered a full-ride scholarship to USC at the age of 14. Newspaper outlets even cited him as the "next Peyton Manning." But once he began his career at USC, no one expected what would happen next especially not Max. He actually opened up about his story on his girlfriend’s Victoria’s podcast, the REALPOD, where he talked about the most devastating and painful time in his life. So  “failing" as a Quarterback in College football, so not fulfilling the goals he had planned for. For people who aren’t too familiar with the sport, if you’re at the #1 recruiting spot, it’s believed that you have a real chance to play in the NFL. When I had listened to the episode, it honestly brought me to tears because you could really tell how much pain that the was in. Failing is something we all go through, it doesn't matter if you're an NCAA athlete, we all go through it in our careers and our personal life.

In today’s episode, we chat about being the #1 football recruit in the united states, “losing his job” to a younger QB, suffering a career-ending injury, starting a career in social media with no prior experience, and how football serves him in his career today.

An award-winning speaker, Jess has worked with thousands of couples from all corners of the globe to transform their relationships via her wildly successful Marriage As A Business program. From Prague and Istanbul to Albuquerque and New York City, her relationship retreats receive rave reviews from some of the most powerful couples in the world who are drawn to her enthusiastic, practical and no-nonsense approach to happily ever after.

Jess’ doctoral research focused on sexual health and relationship education and she is passionate about accessible, classroom-based education. When she isn’t globetrotting for speaking engagements, she volunteers with students, teachers and social service organizations to empower young people to embrace healthy, happy relationships.

As a global ambassador for several brands, Jess contributes regularly to the biggest names in international media. You’ll find her advice weekly in the likes of Women’s Health, Men’s Fitness, Cosmopolitan, SELF, Showtime and The Movie Network. Her insights into couples’ issues reaches millions of homes across America as the host of the hit reality series Swing, which just capped its fifth season on PlayboyTV. 

In today’s episode, we chat about her doctoral research and the lack of sexual education in the school system, the challenges that come with being a woman of color in the public eye often discussing controversial topics, her shift in services during COVID, and what most people ask her when they need help with their relationship.

Sex with Dr. Jess Podcast

I’ve recently been really enjoying watching Selling Sunset on Netflix. I found the show very entertaining because selling real estate in the Los Angeles market can be glorious, given the area's sunny location and an abundance of the rich and famous living there. It can also be cutthroat as agents fight over clients and properties. "Selling Sunset" showcases the ups and downs of being a realtor in LA.  One of my favorite realtors on the show is Maya Vander. You can tell that she really understands her client's needs and is a natural negotiator. I truly believe that the skills that realtors use to be successful in their job can apply to many other career paths out there. 

In this episode, we talk about how she became a realtor in LA and in Miami, how she feels as a young woman in an industry dominated by men, the biggest challenges as a realtor during COVID, the behind the scenes and reality of filming a Netflix show, and advice she has on negotiating tough deals. 

Make sure to check out Season 3 of Selling Sunset on Netflix!