In this episode, I sit down with Michelle Niedzela, a neuroscientist turned consumer behavior researcher and founder of Nerdoscientist. With over a decade of experience bridging neuroscience, psychology, and marketing, Michelle shares her fascinating journey from academia to industry and eventually entrepreneurship.

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Here are two ways to connect with Michelle:

LinkedIn: https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/

Visit her website: https://www.nerdoscientist.com/

Michelle is also on the executive board of Bescy Philly chapter (https://www.bescy.org/) in case you would like to stay up to date with behavioral science workshops and events organized by your local Bescy chapter. You can also follow the organization on LinkedIn (https://www.linkedin.com/company/bescy/).

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode, I tackle an often overlooked but crucial topic: the difference between internal and external branding—and why both are essential for solopreneurs and growing teams alike.

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Connect with me:

IG: @blackseaams

Email: [email protected]

Website: https://www.blackseaams.com/

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

This episode explores something most business podcasts won’t talk about: the role of luck in entrepreneurship. From securing scholarships to getting into college to chance encounters that shaped my academic and professional careers—I reflect on how “small wins of luck” have opened doors for me (while shutting ones that probably weren’t right), and how you can position yourself to receive more of them.

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Running a business, parenting, and possibly holding down a full-time job? You’re not alone—I am right there with you! This episode will help you better navigate the overwhelm and avoid burnout.

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In this episode of Wellness Marketing 101, I break down social identity theory and how small health and wellness businesses can use it to build stronger, deeper connections with their ideal customers. Drawing from my academic background and real-world entrepreneurial experience, I explains how identities—like being a mom, an athlete, or an immigrant—influence buying behavior, and how businesses can align their messaging to resonate authentically with their ideal customers.

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In this episode of Wellness Marketing 101, I dive into one of the most powerful tools in small business marketing: storytelling. Discover how your own authentic stories can help your health and wellness business connect deeply with customers, stand out from the crowd, and build lasting loyalty that will turn into your customers into brand advocates.

Drawing from my personal experiences—from growing up in Bulgaria to supporting small local businesses in the U.S.—I explain why storytelling isn't just good marketing; it's human psychology in action. I also share actionable tips for crafting your brand's story to make sure you elevate your brand message online and offline.

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In this episode, I describe my personal journey with self-care, stress, and the practices that helped her navigate challenging transitions—from immigrating to the U.S., surviving the rigors of a PhD, to motherhood and entrepreneurship. I share how physical activity, particularly swimming and hot yoga, became my anchors and mental health support system. This episode is a must-listen for wellness business owners who often put others first and need a reminder to refill their own cup.

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In this episode of Wellness Marketing 101, I break down the three essential building blocks every small business owner must have when starting out: a clear value proposition, a deep understanding of your ideal customer, and a strong support system. These foundational elements will not only guide your marketing efforts but also help you grow your wellness business authentically and sustainably.

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Are you juggling motherhood, a demanding full-time job, and the hustle of building your wellness business? In this practical episode, I share my personal routines and time management tips that keep me grounded, productive, and focused. Learn how waking up early, leveraging downtime, asking for help, and practicing self-care can dramatically improve your balance and mental clarity.

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