In this episode of Wellness Marketing 101, I sit down with Alison Wehr, an analytics specialist with experience at QVC and Aramark, to talk about one of the most important parts of building a successful business: knowing your ideal customer.

Alison shares how companies like QVC built loyalty by focusing on women over 50, why your customer persona should go beyond basic demographics, and how even small businesses can use simple data and conversations to understand their audience better.

You’ll also learn:

Whether you’re just starting your wellness business or looking to refine your marketing strategy, this episode will give you actionable steps to clarify who your ideal customer really is and how to connect with them authentically.

Connect with Alison:

LinkedIN: https://www.linkedin.com/in/alison-wehr/

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode, I sit down with Terence Milstead, Head of User Experience Research @ CODE PA and Lecturer at the Wharton School. Terence is an expert in strategic communication and user experience. Together, we explore how entrepreneurs can improve their communication strategy, use AI responsibly, and build authentic professional connections.

Terence shares insights from his work improving government websites in Pennsylvania and training teams to use generative AI to enhance their creative voice. I reflect on my own experiences in teaching and business, highlighting the balance between using AI tools and maintaining strong critical thinking skills.

Whether you’re a student, entrepreneur, or communication professional, this episode will help you rethink how you approach outreach, networking, and technology in your business communication.

Key Topics Discussed During the Podcast:

Connect with Terence:

LinkedIn: https://www.linkedin.com/in/terence-milstead-phd-61b4807a/

Email: [email protected]

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode of Wellness Marketing 101, I talk with Kathryn Ambroze, a behavioral scientist and VP, UX Research Lead - Trust and Security at JPMorgan Chase, about how understanding human behavior can improve customer experiences for your business.

Kathryn explains the difference between behavioral science and user research and shares practical tips for entrepreneurs to optimize websites, apps, and services without breaking the bank. Learn how to identify friction points, use analytics effectively, and “dogfood” your own products to spot pain points from a customer perspective.

What You’ll Learn in This Episode:

Resources Mentioned in the Episode:

Podcasts:

Newsletters & Tools:

Fun Fact:

Connect with Kathryn:

Share this episode with a fellow entrepreneur and leave a review! It helps more small business owners discover the podcast.

In this episode, I sit down with one of my students, Michael Golkow, to explore his journey as an entrepreneur and creator. Michael shares the pivotal moments that shaped his career, the lessons he’s learned from both successes and challenges, and the marketing strategies that have helped him grow.

We discuss:

Whether you’re an aspiring entrepreneur, a business owner, or just curious about what it takes to succeed, this episode is packed with inspiration and practical takeaways.

Connect with Michael:

https://linktr.ee/Mikeydelph?utm_source=linktree_profile_share<sid=36191ba8-0f02-4de4-9789-e4ec713c9f2c

Artists mentioned during the episode:

Illia Ihatenko (Pokemon rugs artist): @ig.rugs

Jake Colito (glass artist) @jake_c_glass

Website: https://illadelphglass.com/

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode of Wellness Marketing 101, I sit down with Shane Barker, a digital marketing strategist and founder of TraceFuse, a platform dedicated to helping brands detect and remove fake and harmful Amazon reviews.

Shane brings over two decades of experience working with e-commerce businesses, influencers, and Fortune 500 companies, and shares practical insights every entrepreneur selling online needs to hear.

Together, we discuss how fake reviews damage visibility, revenue, and customer trust and what you can do to fight back. Shane also shares his perspective on the real future of SEO in the age of AI, how to approach cold outreach effectively, and why owning your audience (via your website and email list) is more crucial than ever.

In This Episode, You’ll Learn:

Connect with Shane:

LinkedIn: https://www.linkedin.com/in/shanebarker/

Website: https://shanebarker.com/

Tracefuse: https://tracefuse.ai/

Email: [email protected]

Tracefuse Email: [email protected]

Adrian’s journey is all about grit, resilience, and the courage to change course. Growing up in an immigrant family in Philadelphia taught him the value of hard work and delayed gratification—skills that carried him through a career in the pharmaceutical industry. But after a personal health scare, he walked away from his pharmaceutical business and straight into functional medicine. His mission is to help people prevent illness instead of reacting to it. We also explore the immense benefits of homeschooling—from fostering curiosity and independence to creating a lifestyle  for you and your kids that supports both physical and mental health.

In this episode, you’ll learn:

Whether you’re a parent, entrepreneur, health professional, or someone seeking a better lifestyle, this episode offers practical insights into living intentionally, staying healthy, and teaching the next generation to thrive.

Mentioned in this episode:

Rener and Ryron Gracie (and Victoria Gracie, Ryron’s wife), who are two of the most well-known members of the Gracie family - the family that helped bring Brazilian jiujitsu to global prominence.

Learn more here:

https://www.gracieuniversity.com/

Connect with Adrian:

Website: https://www.apexfunctionalhealth.com/

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this solo episode, I share a personal story from my early college days that shaped the way I think about growth, mentorship, and resilience in business.

I wasn’t a competitive swimmer when I moved from Bulgaria to attend Saint Peter’s University, but somehow, I ended up on the Division 1 swim team. What followed was a four-year journey of learning, failing, overtraining, adjusting, and ultimately finding my stride.

The lessons I learned in the pool apply to entrepreneurship more than I ever expected. From self-sabotage to breakthroughs, this episode is a reminder that no one succeeds alone! The right coach, the right fit, and the right mindset can change everything!

In This Episode, You’ll Learn:

Key Takeaways:

Your past doesn’t define your future but you have to let go off what went wrong before!

The right strategy, mindset, and support system can lead to your breakthrough, just like it did for me.

Connect with Me:

Instagram: @blackseams

Website: blackseams.com

Email: [email protected]

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

When you look at a stunning yoga photo, you might think it’s all about the pose. But in this conversation with photographer Wanda, we learn it’s about so much more — the journey, the story, and the emotion behind the shot.

Wanda’s path started far from the yoga studio. Growing up in communist Poland, she and her family escaped to Austria and eventually immigrated to the United States with the sponsorship of the Catholic Church. Starting with no English, no connections, and no safety net, she rebuilt her life and eventually discovered two passions that would shape her career: yoga and photography.

In this episode, we talk about:

If you’ve ever wondered what it’s like to blend personal passion with creative business, or why a professional photo can be a turning point in your brand, this episode will inspire you.

Connect with Wanda

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

What if you’re unintentionally excluding potential customers, just because of your store layout or how your website is designed or your social media posts aren’t considering people with disabilities?

In this episode of Wellness Marketing 101, I’m joined by Grace Ambroze, a certified occupational therapist and accessibility specialist, who shares how accessibility goes far beyond ramps and elevators. Grace walks us through how small changes—from social media alt text to the way a store entrance is designed—can create a more inclusive world and a more profitable business.

We discuss:

Connect with Grace on LinkedIn: https://www.linkedin.com/in/graceambroze/

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

Episode 24: From CPA to Empowerment Coach: Building a Business with Heart and Strategy

In this episode of Wellness Marketing 101, I reconnect with my longtime yoga friend, Francesca Zampaglione, a former CPA who made a bold pivot from the accounting world into entrepreneurship. From crunching numbers at Deloitte and the CPA Association to launching Dressed Smart and becoming a professional speaker and empowerment coach, Francesca shares her incredible journey of reinvention.

We dive into:

Whether you're an entrepreneur trying to make sense of your numbers, a founder struggling to support your remote team, or someone thinking about making a career shift, Francesca’s story will inspire you to trust your instincts, invest in your growth, and never underestimate the power of being seen.

Connect with Francesca:

Website: https://dressedsmart.com/

Instagram: @_francesca_zampaglione

Podcast: Office Flip Flops — 115 evergreen episodes of empowerment, leadership, and real-world insight

Quote to Remember:

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!