In this episode of Wellness Marketing 101, I sit down with business strategist Joanna Sapir to talk about one of the biggest challenges in the health and wellness industry: burnout. Joanna shares her journey from high school teacher to gym owner to business coach for holistic practitioners and explains why so many talented wellness professionals struggle financially despite delivering incredible results for their clients.

Together, they unpack why session-by-session models don’t serve clients or practitioners, how “hope-and-wish” marketing hurts yoga studios and wellness businesses, and what it really means to serve clients more powerfully through structured programs, intentional sales conversations, and long-term transformation.

If you’re a holistic practitioner, yoga studio owner, or wellness entrepreneur who wants a business that supports your life, not drains it, this episode is a must-listen.

Why many wellness businesses burn out even with loyal clients

The difference between marketing and sales (and why both matter)

Why discounts and free trials don’t convert without a sales process

How session-by-session services limit client results

What it means to “serve clients more powerfully”

How structured programs create better outcomes and more income

Why listening, not pushing, is the foundation of effective selling

How to pre-qualify clients so you work with the right people

“Busy is not a badge of honor.”

“Selling is really about listening.”

“You’re not selling sessions, you’re guiding transformation.”

“Hope is not a marketing strategy.”

Joanna Sapir’s Website: https://joannasapir.com/

Free Resource for Listeners: https://joannasapir.com/lp/systems/

Instagram: @BlackSeaAMS

Website: https://www.blackseaams.com/

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode of Wellness Marketing 101, I sit down with branding expert Corey Levin, co-founder of Truth & Consequences and CMO of Cage Fury Fighting Championship (CFFC).

Corey shares real-world insights from building a nationally recognized branding agency and working with high-profile clients and breaks down what small businesses often get wrong when it comes to marketing.

If you’ve recently launched your wellness business and feel unsure where to invest your time and money, this episode will help you build a smarter, more strategic foundation.

How Corey co-founded Truth & Consequences after a private equity exit

Why employee ownership builds stronger brands

The most common marketing mistakes small businesses make

Why a “one-channel” marketing strategy doesn’t work

The importance of investing in marketing (even with limited budgets)

The opportunity cost of doing your own marketing

How positioning creates a premium brand perception

Lessons from rebranding and elevating CFFC into a UFC talent pipeline

✔ Marketing is a system, not a single tactic

Email: https://welcometruth.com/

Follow Boryana for more marketing insights:

If you enjoyed this episode, share it with a fellow wellness entrepreneur and please leave a review! It helps more small businesses find us.

In this episode of Wellness Marketing 101,I sit down with Atanas Valev, founder of Trimona Yogurt, to explore the fascinating story behind authentic Bulgarian yogurt and why it is better for your gut than Greek yogurt.

Atanas shares how his journey from Bulgaria to the U.S. inspired him to recreate the traditional tangy taste of Bulgarian yogurt using time-honored fermentation methods and A2A2 milk, sourced from Jersey and Guernsey cows. Together, we dive into the science of gut health, lactose intolerance, fermentation, and the challenges of launching a food brand in a crowded market dominated by Greek yogurt.

Whether you’re a wellness entrepreneur, food founder, or health-conscious consumer, this episode is packed with insight, education, and inspiration.

Key Topics Covered:

Guest Bio:

Atanas Valev is the founder of Trimona Yogurt, a premium Bulgarian yogurt brand available at Whole Foods, Costco (select regions), and specialty markets across the U.S. Passionate about preserving authenticity, Atanas created Trimona to bring the traditional taste, health benefits, and culture of Bulgarian yogurt to American consumers.

Where to Find Trimona Yogurt:

Available at Whole Foods Market, Costco (Southeast region), and select independent & Eastern European grocery stores.

Website: https://trimonafoods.com/bulgarian-yogurt/

IG: @trimonayogurt

Enjoyed This Episode?

Bulgarian meals you can make with Trimona: banitsa (fillo pastry); moussaka (with potatoes and ground beef); poached eggs; spinach, eggs and feta; green beans; crepes 

Burnout is often treated as the price of success but what if it’s actually a sign something is broken?

In this episode of Wellness Marketing 101, I speak with Tara Butler Floch, leadership coach and former executive, about why hustle culture is outdated and how entrepreneurs and leaders can achieve better results with less effort and more joy.

Drawing from her own experience with executive burnout, Tara introduces the concept of push energy vs. pull energy, explains why constant discipline and hustle drain performance, and shares practical ways leaders can design work and businesses that are sustainable long-term.

What You’ll Learn in This Episode

Key Concepts Discussed

About the Guest

Tara Butler Floch is the founder of Broadview Coaching and a leadership coach who works with executives, entrepreneurs, and other coaches to prevent burnout and create sustainable success. After experiencing burnout herself as an executive, Tara now helps leaders redesign how they work—for long-term impact and joy.

Connect with Tara

🌐 Website: Broadview Coaching

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode of Wellness Marketing 101, I sit down with Bo Zhao, founder of Baby Gear Group, to discuss how she turned a frustrating first-time motherhood experience into a powerful baby gear rental movement. Instead of encouraging parents to buy expensive baby items they’ll only use for a few months, Baby Gear Group offers a sustainable, community-centered alternative: renting high-quality baby gear when you need it and returning it when you don’t.

From saving parents money and reducing clutter to supporting families facing medical and emergency challenges, this conversation highlights how thoughtful entrepreneurship can create real impact.

What You’ll Learn in This Episode

Key Topics Discussed

Notable Quotes

“I wanted baby gear to be the last thing parents had to worry about.” – Bo Zhao

“Marketing is a forever topic. It’s never one and done.” – Bo Zhao

“Most overnight successes are actually 10-year success stories.” – Bo Zhao

About Baby Gear Group

Baby Gear Group is a baby gear rental library serving families with children ages 0–3+. With locations across multiple states, the company helps parents:

Through initiatives like the GEAR Access Program, Baby Gear Group also supports families facing medical emergencies, early deliveries, displacement, and extended hospital stays.

How to Connect with Baby Gear Group

🌐 Website: babygeargroup.com

Perfect For Listeners Who Are:

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode of Wellness Marketing 101, I sit down with Robert Amar, founder and owner of Small World Seafood, to talk about food, community, and what it really means to build a relationship-driven business.

Robert shares his journey from fine dining and restaurant consulting to creating one of Philadelphia’s most beloved seafood businesses—born organically during the early days of COVID. What started as helping neighbors access fresh fish quickly turned into a hyper-local, trust-based model serving thousands of customers weekly.

This conversation is a masterclass in community marketing, authenticity, and wellness through food, and a reminder that the best businesses don’t scale by getting bigger—they grow by getting closer.

What You’ll Learn in This Episode

Key Takeaways

Guest Bio

Robert Amar is the founder and owner of Small World Seafood, a Philadelphia-based seafood company known for its exceptional quality, transparency, and deeply personal customer relationships. With a background in fine dining and restaurant consulting, Robert brings chef-level seafood to home cooks while fostering a true sense of neighborhood and community.

How to Order from Small World Seafood

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode of Wellness Marketing 101, I sit down with Maya Nazareth, founder of Alchemize Fightwear, Shark Tank deal recipient, and Forbes 30 Under 30 honoree. Maya shares how she turned a personal pain point in Brazilian Jiu-Jitsu into a global women’s fightwear brand starting with one rash guard and growing through persistence, learning, and resilience.

This conversation dives deep into entrepreneurship, product-market fit, failure, Shark Tank preparation, and what it truly takes to build a brand from scratch at a young age.

What We Cover

Key Takeaways

About the Guest

Maya Nazareth is the founder of Alchemize Fightwear, a women-led combat sports apparel brand designed specifically for female athletes. Her company has been featured on Shark Tank, in Philadelphia Magazine, and she was named to Forbes 30 Under 30.

🔗 Website: alchemizefightwear.com

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode, I sit down with Jess Koteles, a mom of two and Arbonne business owner, to talk about entrepreneurship, flexibility, mindset, and what it really takes to build a business while raising a family. From redefining “busy” to prioritizing self-care and releasing control over others, this conversation is packed with honest insights for moms building businesses on their own terms.

What We Cover

Key Takeaways

Connect with Jess

All social media platforms: @jesskoteles_

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this solo episode, I’m sharing something more personal than I usually do. Over the last month and a half of 2025, life forced me to slow down in a way I didn’t plan for or expect.

As a mom, entrepreneur, and professor, I’m used to juggling a lot, but this season reminded me that sometimes the only option is to surrender. In this episode, I talk honestly about what it looked like to step back from my business, why my podcast and content continued despite my absence, and what this experience taught me about rest, presence, and grace in entrepreneurship.

What I Talk About in This Episode:

Key Lessons I’m Taking Away:

Why I Wanted to Share This:

If you’ve been knocked off track, I want you to know that you’re not alone. Taking a step back doesn’t erase the progress you’ve made. It’s often part of the process.

In this episode of Wellness Marketing 101, I sit down with Julia Bocchese, an SEO and Pinterest expert, to break down how small businesses can get discovered online without relying solely on Instagram.

We talk about why Pinterest is an underutilized search engine, how keyword strategy impacts both Pinterest and Google rankings, and what business owners should know about SEO in an AI-driven world. Julia also shares practical advice for solopreneurs and mompreneurs who are balancing content creation, client work, and family life.

If you’re creating content but struggling to turn visibility into website traffic and leads, this episode is a must-listen.

What You’ll Learn

Key Takeaways

Who This Episode Is For

Connect with Julia

Website: https://juliareneeconsulting.com/

IG and Pinterest: @juliareneeconsulting

LinkedIn: https://www.linkedin.com/in/julia-bocchese/