In this solo episode of Wellness Marketing 101, I share a behind-the-scenes look at the juggling act of being a mom, entrepreneur, and professor during a particularly chaotic week. From last-minute schedule changes to the challenge of working with kids at home, this episode is a candid reminder that success isn’t about perfection, it’s about adaptability, asking for help, and giving yourself grace.

Whether you’re a parent, a business owner, or simply navigating a busy season, this episode will encourage you to pause, breathe, and trust the process.

What You’ll Learn in This Episode:

Connect with me:

Follow me on Instagram: @blackseaams

Email me: [email protected]

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this solo episode of Wellness Marketing 101, I share important life and business lessons inspired by a simple event: watching my kids and their friends take swim tests at the community pool. What started as a summer memory turned into a reminder that other people’s opinions, judgments, and imposed limits don’t define what we’re capable of.

I also reflect on my own experiences as a young basketball player, a first-generation entrepreneur, and a mom building a business while raising a family. This episode is a heartfelt call to trust yourself, find the right mentors, and keep pushing toward your goals, even when others doubt you.

What You’ll Learn in This Episode:

Connect with me:

Follow me on Instagram: @blackseaams

Email me: [email protected]

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode of Wellness Marketing 101, I sit down with Andrés Oliveros, co-founder of Astrolab, a professional development training firm that helps leaders and teams become more clear, memorable, and inspiring through the power of storytelling.

Originally from Mexico and now based in Philadelphia, Andrés shares his journey from corporate lawyer to behavioral science expert and storytelling strategist. He opens up about the challenges and opportunities of growing a business in a new country, why communication is much more complex than most leaders realize, and how storytelling can bridge organizational gaps, rom the C-suite to the front lines.

If you’ve ever struggled to make your message resonate, align your team, or build trust in your brand, this conversation is packed with insights you won’t want to miss.

What We Cover:

Connect with Andrés

LinkedIn: https://www.linkedin.com/in/andres-oliveros/

Instagram: https://www.instagram.com/andresoliverosg/

Website: astrolab.us

Blog: https://mondoli.substack.com/

In this episode of Wellness Marketing 101, host I welcome back Grace Ambroze (first featured in Episode 25) for a deeper dive into accessibility, this time focusing on physical product design. Grace shares powerful insights from her work with Lululemon and the Canadian Paralympic Team during the 2024 Paris Olympics, where inclusive innovation shaped everything from uniforms to user experience.

Together, we explore how thoughtful design choices not only empower people with disabilities but also create better, more user-friendly products for everyone.

You will find out:

Connect with Grace:

LinkedIn: https://www.linkedin.com/in/graceambroze/

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this inspiring episode of Wellness Marketing 101, I sit down with Renee Plyler, co-owner of Elevated Studios, a jiu-jitsu school in Wilmington, Delaware that she runs with her husband. Renee’s journey is a powerful reminder that entrepreneurship often starts with passion, pivots, and a willingness to grow beyond your comfort zone.

Once an elementary school teacher with no athletic background, Renee never imagined herself owning a martial arts studio. But driven by her husband’s vision, her own creativity, and a desire for more freedom, she transitioned from education to entrepreneurship, building a thriving family business along the way.

Renee shares openly about the realities of running a business with your spouse, why they chose to homeschool their kids, and how the entrepreneurial path transformed not just their careers but their entire lifestyle.

In This Episode, We Discuss:

Connect with Renee:

If you enjoyed this episode, share it with another entrepreneur building a purpose-driven business and don’t forget to leave a quick review to help more wellness businesses find the show!

In this episode of Wellness Marketing 101, I sit down with Natalie Contrera, Creative Director and co-founder of Mango Marketing Co., to talk about the power of intention, storytelling, and community in branding.

Natalie shares her journey from commercial makeup artist to leading a creative team that helps women-owned businesses grow authentically.

We dive into:

If you’ve been struggling to stand out, chasing trends, or unsure how to connect your brand’s mission to your marketing, this conversation will inspire you to simplify and get back to your “why.”

Connect with Natalie:

Mango Marketing Co. website: https://www.mangomarketingco.com/

Instagram/TikTok: @mangomarketingco

LinkedIn: https://www.linkedin.com/company/mango-marketing-co/posts/?feedView=all

If you enjoyed this episode, share it with a fellow entrepreneur and leave a quick review—it helps more small businesses find us!

In this episode of Wellness Marketing 101, I sit down with Alison Wehr, an analytics specialist with experience at QVC and Aramark, to talk about one of the most important parts of building a successful business: knowing your ideal customer.

Alison shares how companies like QVC built loyalty by focusing on women over 50, why your customer persona should go beyond basic demographics, and how even small businesses can use simple data and conversations to understand their audience better.

You’ll also learn:

Whether you’re just starting your wellness business or looking to refine your marketing strategy, this episode will give you actionable steps to clarify who your ideal customer really is and how to connect with them authentically.

Connect with Alison:

LinkedIN: https://www.linkedin.com/in/alison-wehr/

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode, I sit down with Terence Milstead, Head of User Experience Research @ CODE PA and Lecturer at the Wharton School. Terence is an expert in strategic communication and user experience. Together, we explore how entrepreneurs can improve their communication strategy, use AI responsibly, and build authentic professional connections.

Terence shares insights from his work improving government websites in Pennsylvania and training teams to use generative AI to enhance their creative voice. I reflect on my own experiences in teaching and business, highlighting the balance between using AI tools and maintaining strong critical thinking skills.

Whether you’re a student, entrepreneur, or communication professional, this episode will help you rethink how you approach outreach, networking, and technology in your business communication.

Key Topics Discussed During the Podcast:

Connect with Terence:

LinkedIn: https://www.linkedin.com/in/terence-milstead-phd-61b4807a/

Email: [email protected]

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!

In this episode of Wellness Marketing 101, I talk with Kathryn Ambroze, a behavioral scientist and VP, UX Research Lead - Trust and Security at JPMorgan Chase, about how understanding human behavior can improve customer experiences for your business.

Kathryn explains the difference between behavioral science and user research and shares practical tips for entrepreneurs to optimize websites, apps, and services without breaking the bank. Learn how to identify friction points, use analytics effectively, and “dogfood” your own products to spot pain points from a customer perspective.

What You’ll Learn in This Episode:

Resources Mentioned in the Episode:

Podcasts:

Newsletters & Tools:

Fun Fact:

Connect with Kathryn:

Share this episode with a fellow entrepreneur and leave a review! It helps more small business owners discover the podcast.

In this episode, I sit down with one of my students, Michael Golkow, to explore his journey as an entrepreneur and creator. Michael shares the pivotal moments that shaped his career, the lessons he’s learned from both successes and challenges, and the marketing strategies that have helped him grow.

We discuss:

Whether you’re an aspiring entrepreneur, a business owner, or just curious about what it takes to succeed, this episode is packed with inspiration and practical takeaways.

Connect with Michael:

https://linktr.ee/Mikeydelph?utm_source=linktree_profile_share<sid=36191ba8-0f02-4de4-9789-e4ec713c9f2c

Artists mentioned during the episode:

Illia Ihatenko (Pokemon rugs artist): @ig.rugs

Jake Colito (glass artist) @jake_c_glass

Website: https://illadelphglass.com/

If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!