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Wellness Marketing 101 episodes
- Episode 20: From Philly Blogger to Nano Influencer: Content Creation and Community Building with Camille Mola
In this episode, I sit down with Philly-based lifestyle content creator and social media professional Camille Mola. Camille shares her journey from blogging in the early days of social media to becoming a trusted voice in the Philadelphia lifestyle and food scene.
We dive into:
- How Camille turned her passion for writing into a personal brand
- The power of networking and putting yourself out there (yes, even if you’re nervous!) Building authentic relationships with local businesses as an influencer
- Behind the scenes of her viral “Cheese Roll Day” event
- How she balances a full-time marketing job with freelance projects and content creation
- Why authenticity always wins over perfection in social media marketing
- How she handles burnout and sets boundaries when creating content
- Practical advice for business owners who feel awkward on camera or fear posting
This episode is for you if:
- You’re a small business owner considering influencer collaborations
- You’re a new content creator figuring out how to start
- You struggle with consistency, confidence, or camera fear
- You want real talk about balancing 9-to-5 jobs with creative side projects
Connect with Camille:
Instagram: @milliephanatic
TikTok: @themilliephanatic
LinkedIn: https://www.linkedin.com/in/camillemariemola
Blog: https://positivepublicityblog.com/
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
29 min - Episode 19: Boundaries, Burnout, and Being You: Marketing Lessons from Sarah DeGeorge
In this episode, I sit down with digital marketing specialist and entrepreneur Sarah DeGeorge, who shares her candid journey from burnout to boundaries and why authenticity is the secret sauce in small business marketing.
We discuss:
- Why knowing yourself is the foundation for good marketing
- The hidden marketing power in your personality and story (yes, this includes YOU!) How Sarah helps clients uncover their unique selling proposition (USP)
- The importance of starting with a strategy audit (and why skipping it is a huge mistake)
- Red flags she looks for when choosing clients and how she enforces her non-negotiables
- The dangers of copying competitors and why your audience wants the real YOU
- How to avoid spreading yourself too thin across social media platforms
- The mindset shift entrepreneurs need when facing rejection, setbacks, or slow periods
Connect with Sarah:
Website: www.sarahdegeorge.com
Instagram: @sardgeorge
LinkedIn: Sarah DeGeorge
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
35 min - Episode 18: Growing Your Business: Lessons from Kevin McCarthy of Legacy Wardrobes
In this episode of Wellness Marketing 101, I sit down with Kevin McCarthy, a former carpenter turned business owner, who shares his journey from side gigs to running Legacy Wardrobes, a full-fledged family-run custom storage solutions company.
We dive into:
- Kevin’s transition from tradesman to entrepreneur—and how that shift changed his mindset
- The mission behind Legacy Wardrobes: solving real-life problems in row homes through custom closet and pantry builds
- Working with family: the joys and growing pains of turning a business into a shared legacy
- Why Kevin sees jiu jitsu as essential for mental clarity and work-life balance
- While referrals are great to bring new customers in, they don’t always provide enough new customers to hit ambitious growth goals.
- Hiring & scaling: moving from “doing it all” to leading a team, and the challenge of building standards of operations from scratch
- How Kevin hopes to be seen as a trusted local business—part of the community, not just a service provider
As a marketing professor and business owner myself, I related to the difficulty of letting go and delegating. Having a coach helped me grow faster by giving guidance and accountability, something every independent entrepreneur can benefit from.
Kevin and I both agree it’s tough for control-driven entrepreneurs to trust others with their “baby,” but letting go is essential to avoid burnout and accelerate growth. Mistakes will happen, but they’re part of the learning journey.Connect with Kevin:
Website: https://legacywardrobes.com/
IG: @legacywardrobes
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
28 min - Episode 17: Clarity, Confidence & Clients: How Caitlin Durning Grew a Values-Aligned Business
In this episode of Wellness Marketing 101, I sit down with social media marketing expert and entrepreneur Caitlin Durning. Caitlin shares her journey of building her own successful agency, Meraki Media Management. She talks candidly about the challenges of starting a business young, the importance of choosing the right clients, and why clarity in your offers is crucial for growth.
Together, we dive into:
- How Caitlin’s early win with a viral nonprofit campaign sparked her entrepreneurial journey
- Why marketing should not be an afterthought for business owners
- The value of not taking on every client—and how to know who’s right for you
- Personalizing packages and social media strategy based on client goals
- Why visibility and strong referral networks are essential in today’s marketing world
- The 12-touchpoint rule and how social media accelerates brand awareness
- Building a team without micromanaging and creating a positive company culture
- The emotional work of being a CEO and learning to hold space for clients and team members
- Tips for entrepreneurs who are just starting out (hint: give yourself grace)
Connect with Caitlin:
IG: @meraki_media_management
TikTok: @meraki_media_management
Website: https://www.merakimediamanagement.com/
The End in Mind Podcast: https://podcasts.apple.com/us/podcast/the-end-in-mind-personal-development-for-entrepreneurs/id1550833764
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
34 min - Episode 16: Healing from the Core: Juliette Gamble on Nervous System Regulation, Somatic Tools & Empowering the Next Generation
In this inspiring episode,I sit down with Juliette Gamble—an educator, counselor, vibrational healing practitioner, and founder of Heal from the Core. Juliette shares her journey from an Ivy League graduate on an unconventional path to someone who found healing and purpose through breathwork, TRE (Tension and Trauma Releasing Exercises), and Kriya Yoga.
What We Talk About:
- Healing chronic illness and trauma through somatic tools
- How losing a child led Juliette to a deeper spiritual awakening
- Bikram yoga as a gateway to presence and transformation
- Breaking free from societal scripts (and standardized tests!)
- How to help young people rediscover their passion and inner compass
- Why regulation, not talk therapy, is often the missing link in healing
- How trauma gets stored in the body—and how to release it safely
- Teaching kids to feel safe, seen, and heard in a disregulated world
- Creating more somatic-informed schools and communities
- Juliette’s “bottom-up” method: from sensation to awareness to integration
- The mission behind Heal from the Core and why self-regulation is at the heart of healing
Connect with Juliette:
Website: https://www.healfromthecore.com/Email: [email protected]
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
59 min - Episode 15: Coaching, Chaos & Creating Legacy with Jordan Hobert
In this episode, I sit down with Jordan Hobert — coach, consultant, and founder of It’s All Connected Coaching and Consulting. Jordan shares his unique career path from working with the Philadelphia 76ers to launching his own coaching business. He talks about how the pandemic disrupted his trajectory, inspired a pivot into real estate, and ultimately led him to discover his passion for mentorship and youth coaching.
Together, we discuss:
- Jordan’s transition from corporate life to entrepreneurship during the pandemic
- How to find opportunity in chaos
- The overlap between sports, leadership, entrepreneurship, and human development
- Why purpose and service should drive your business
- The power of showing up for others, on and off the field
- What “win now” really means—and how it can help you break through fear
- Why emotional awareness and mental adaptability are entrepreneurial superpowers
- The challenges of starting a business that didn’t exist before—and how Jordan built it from scratch
- How self-care, rest, and strategic thinking are essential to sustainable growth
Whether you're a coach, entrepreneur, or someone navigating change, this episode offers insight into using life’s disruptions to build something meaningful.
Connect with Jordan:
Instagram: @coach.jordanholbert; @vaux.cougars.footballLinkedIn: https://www.linkedin.com/in/jordan-holbert-6b13332a/
Website: https://www.connectedcoachingandconsulting.com/
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
37 min - Episode 14: Self-Care, Scoliosis & the Power of the Hot Room with Chalise Saunders
In this episode of Wellness Marketing 101, I’m joined by Chalise Saunders— a Bikram yoga teacher, wellness advocate, and an amazing individual altogether. Chalise shares her incredible journey of starting yoga at age 12 to manage scoliosis, and how it ultimately became her path to physical, mental, and emotional healing.
We talk about:
- How yoga helped her overcome chronic pain and manage mental health
- What makes Bikram yoga uniquely transformative
- Her approach to teaching more “advanced” yoga postures in an accessible way
- The role of nutrition, discipline, and self-care in a sustainable wellness lifestyle
- Why coachability, not flexibility, is the key to progress
Connect with Chalise:
IG: @chalise_theyogateacher
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
36 min - Episode 13: From Neuroscience to Consumer Behavior with Michelle Niedzela
In this episode, I sit down with Michelle Niedzela, a neuroscientist turned consumer behavior researcher and founder of Nerdoscientist. With over a decade of experience bridging neuroscience, psychology, and marketing, Michelle shares her fascinating journey from academia to industry and eventually entrepreneurship.
What You'll Learn:
- Michelle’s path from a double PhD program to launching her own consulting business
- Why she moved from clinical psychology to neuroscience, and later into the world of product development
- The role of behavioral science in shaping how consumers experience products
- How internal (biological) and external (environmental) factors influence decision-making
- Why she is NOT a fan of the term "neuromarketing" and the myths behind the "buy button in the brain"
- How small businesses can apply behavioral science tools ethically and affordably
- The value of being an external advocate or "subject matter expert" when making research-based decisions
Key Takeaway:
Even with limited resources, entrepreneurs can apply behavioral science by focusing on thoughtful, ethical design choices and validated research tools that respect consumer autonomy.Ethics in Neuroscience & Marketing:
Michelle highlights the importance of transparency and validation in research methods. She challenges the hype around neuromarketing and advocates for using neuroscience to inform—not manipulate—consumer decisions.Here are two ways to connect with Michelle:
LinkedIn: https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/
Visit her website: https://www.nerdoscientist.com/
Michelle is also on the executive board of Bescy Philly chapter (https://www.bescy.org/) in case you would like to stay up to date with behavioral science workshops and events organized by your local Bescy chapter. You can also follow the organization on LinkedIn (https://www.linkedin.com/company/bescy/).
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
32 min - Episode 12 Building a brand-aligned team: the importance of training your employees about your brand values as you scale your business
In this episode, I tackle an often overlooked but crucial topic: the difference between internal and external branding—and why both are essential for solopreneurs and growing teams alike.
What You’ll Learn:
- What internal branding actually means and how it influences the customer experience
- Why training employees in brand values prevents future crises
- How to build a consistent brand reputation from the inside out
- Real-world brand backlash examples (like United Airlines) and what small businesses can learn from them
- How solopreneurs can prepare now to scale with integrity and brand alignment
Key Takeaways:
- Internal branding = culture and training. It ensures your team delivers experiences aligned with your values.
- A poorly trained employee can cause massive brand damage—even outside of work hours.
- Proactive internal branding helps avoid costly mistakes and builds long-term trust with customers.
- Even if you're a team of one now, set the foundation early for consistent brand delivery as you grow.
Connect with me:
IG: @blackseaams
Email: [email protected]
Website: https://www.blackseaams.com/
If this episode has brought you any value, insight, or even just a moment of inspiration, I’d be so grateful if you could take a minute to leave a review. Your feedback not only helps others find the show but also keeps me motivated to keep creating. Thank you!
10 min - Episode 11: Why Luck Does Matter in Business—and How to Invite More of It
This episode explores something most business podcasts won’t talk about: the role of luck in entrepreneurship. From securing scholarships to getting into college to chance encounters that shaped my academic and professional careers—I reflect on how “small wins of luck” have opened doors for me (while shutting ones that probably weren’t right), and how you can position yourself to receive more of them.
What You’ll Learn:
- Why luck and hard work both play a role in entrepreneurial success
- How a simple error in a college admissions office nearly changed Boryana’s life path
- The unexpected ways people, timing, and opportunities shape your journey
- What it means to “create your own luck” by showing up and staying ready
- Why trusting in the process (and a little faith) matters—especially during uncertain times
Key Takeaways:
- Luck isn’t random—it often rewards preparation, persistence, and presence
- Your network and small interactions can have a massive long-term impact
- Faith, mindset, and resilience are just as vital as strategy in business
- Delays or rejections may be blessings in disguise—timing is everything
10 min
About Wellness Marketing 101
From the publisher's feed
Welcome to Wellness Marketing 101. I’m Boryana — a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help entrepreneurs build purpose-driven businesses in order to connect authentically with their ideal customers on a deeper level.
Wellness Marketing 101 is the podcast for you if you’re an entrepreneur and want to know where to start with marketing. I’ll guide you with simple, clear, and actionable steps to help you build a rock solid foundation and grow your business organically by attracting the right for you customers. I also share personal experiences that have taught me valuable lessons that I can now apply to building my own business while also helping others do the same.
Last, but not least, entrepreneurship isn't for the faint heart. Sometimes we are so deep in the hustle that we forget to take care of ourselves to be able to keep pouring into everyone and everything around me. I have therefore made it a purpose of mine to not only set time aside for self-care but also remind others they should do the same so they avoid burnout and stay sane on this crazy journey.