WeWard gamifies walking to drive 24% more activity for 20M users, generating multi-million-dollar revenue while applying behavioral psychology and charitable impact.

WeWard is an app that rewards users for walking more each day. To date, they have 20 million users walking an extra 24% than before having the app. They provide rewards from corporate partners for hitting certain walking goals, and they’ve generated eight figures in revenue while doing so.

Yves has over 10 years of experience in creating and scaling innovative solutions for physical retail, as well as a background in machine learning, big data, web and mobile development, applied mathematics, and cognitive science, with degrees in entrepreneurship and Silicon Valley innovation from Ecole Polytechnique and UC Berkeley.

In this episode, you’ll learn these four important takeaways and much more.

1. How he taught himself behavioral psychology to apply it to his ventures
2. What he learned from Pokemon Go to build WeWard
3. How they earn revenue from three sources and which is the biggest
4. Why they’ve given $1M to charity as a startup themselves

Plus, you'll feel extra cool listening to this one because of his French accent!

🔗 PODCAST SHOW LINKS:

WeWard - https://www.wewardapp.com

Yves - https://www.linkedin.com/in/yvesbenchimol

Hooked: How to Build Habit-Forming Products (book) - https://shorturl.at/Worpf

Influence, New and Expanded: The Psychology of Persuasion - https://shorturl.at/zpjFx

Lenny’s newsletter (product development) - https://www.lennysnewsletter.com

Duolingo (app to learn new languages) - https://www.duolingo.com

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Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).