In this episode, we dive into an important question for knife makers: Are you just selling a product, or are you selling your journey, craftsmanship, and passion? Buyers are often drawn to more than just a blade—they connect with the maker behind it. We discuss how storytelling, branding, and building a personal connection with your audience can elevate your sales and set you apart in a competitive market.

This week, Paulius from Baltic Blades and Martin Huber take center stage. We were there, but they did most of the talking! They talked about Knife Show Austria, happening on May 10th & 11th, providing crucial insights for exhibitors on how to prepare, present their work, and maximize their experience at the event.

📌 Topics Covered:

🔹 What to bring if you're an exhibitor

🔹 Best sources for quality knife bags for your knife sales

🔹 How to win a set of two tickets to the show!

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This week on the podcast, we talked with Tobias Hangler, one of the masterminds behind the Gold Vein Culinary project. Tobias is a passionate bladesmith who has combined his expertise in metallurgy with a love for culinary arts to create knives that are as stunning as they are functional. His Gold Vein project showcases his dedication to craftsmanship, featuring unique and luxurious culinary tools designed to elevate the cooking experience.

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This week, we’re joined by Christoph Wild In this episode, Chris dives into his unique finishing process, where he uses stones instead of traditional sandpaper. He explains the advantages of this method, how it impacts the final product, and why it’s become such an important part of his knife making process.

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Maxi Hänsch, a seasoned knife enthusiast and the owner of Knife Lounge, has turned her passion for fine blades into a unique knife shop. Located in Hamburg, Germany, Knife Lounge has become a premier destination for knife enthusiasts, appealing to a diverse audience, from passionate collectors and skilled craftsmen to professional chefs seeking the perfect blade.

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This week, we’re joined by Koray Yavaş from Idamai Forge, nestled at the foothills of the majestic Ida Mountains in Turkey. When he’s not working as an engineer on merchant ships, Koray dedicates his time at home to forging exceptional blades. Using hard-to-find steels that are unavailable in Turkey, Koray brings his creativity and resourcefulness to every blade he crafts.

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This week, we’re joined again by Erik Gullikson, an artist who transitioned from composing music to crafting exceptional knives. Erik’s designs combine technical excellence with creative inspiration, drawing from life, history, and pop culture to create stunning, one-of-a-kind pieces.

Join us as we explore his journey from the studio to the forge and discover what makes his work so captivating and innovative!

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A big thanks to Pelican Paste for sponsoring us!

Travis has built an outstanding reputation by providing top-notch products for knife makers. Be sure to check out his amazing offerings at pelicanpaste.com!

In this episode, we catch up on some exciting updates from the Salzberg workshop. Albert added two new power hammer foundations—a big upgrade that’s bound to make an impact. We also share a few laughs over some funny mishaps from recent knife-making classes.

To round things off, we talk about the brand-new Apollo Forge kits now available at knifematerial.at an excellent addition for anyone ready to take their forging projects to the next level.

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This week, we’re thrilled to welcome Jeroen Knippenberg back to the show! Jeroen is a dedicated craftsman, striving to carve out his place in the knife-making community. In this episode, he shares his journey, including his recent efforts to attend more knife shows and showcase his work to a wider audience. We dive into the challenges he's faced, the inspirations behind his blades, and what it takes to stand out in the world of custom knife-making.

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In this week’s episode, I was left to fend for myself but fortunately, Ben Kamon joined me for an entertaining chat! We dive into the Damasteel Chef Invitational, share our thoughts, and even turn the tables as Ben takes on the role of interviewer, putting me in the hot seat.

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