WH-THE-TECH!?!

Level up! Geopolitical, and geoeconomic impacts on consumer & businesses 
Tune in to hear @Catherin Roggero-Lovisi, Ex-Ravlon, Christian Louboutin, L'oreal. Having worn many hats at senior levels in many companies, countries, and categories, Catherine brings to the table a very high-level narrative on the impact of politics and economics on business today and their implications for tomorrow. She synthesizes some very complex problems with such ease. Here's what we talk about : 
- Two new C's that impact consumer behavior - context & constraints 
- Where to invest now for a competitive advantage in 3-5 years?
- Why focusing on consumer and customer needs is no longer enough for any business to future-proof themselves?

𝐀𝐫𝐞 𝐨𝐥𝐝 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐢𝐫𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐧𝐨𝐰?

Tune in to hear Gautam Kanumuru, Co-Founder & CEO of Yogi, an insights platform that reads, summarizes and benchmarks ratings & reviews. We loved hearing his very informed opinion on how the omni shopping experience is creating more opportunities for consumer insight mining. 

Here’s a quick snapshot of what we discussed:

✅ Short, medium, and long-term applications of analyzing ratings and reviews

✅ The role of AI agents in shaping go-to-market strategies

✅ Predictions on combining influencer and consumer feedback for a more comprehensive understanding of product reviews.

Don’t miss out on Gautam’s expert take on how the omni-shopping experience is redefining consumer insights! Enjoy the WH-THE-TECH!?! podcast! 

Listen here: https://wh-the-tech.com/

#ConsumerInsights #AI #RatingsAndReviews #Innovation #whthetech!?!

We’re excited to share insights from @Adrianne Del Sol, VP/GM of Digital and Omnichannel Marketing at Kimberly-Clark. With her deep experience spanning supply chain, brand marketing, and digital transformation, Adrianne offers a unique and valuable perspective on the evolving world of e-commerce.

In this session, she dives into:

🔹 The differing paths to purchase for Gen Z, Millennials, and Gen X
🔹 The role of Revenue Growth Management in driving profitable growth in e-commerce
🔹 How to maximize value from retailer media networks

This is a must-watch for anyone looking to refine their e-commerce strategy and drive impactful results. Tune in to gain actionable insights from one of the industry's leading voices! 

Tune in to hear @Chris and @Oskar, Founders of Firstmovr, an educational organization dedicated to e-commerce, propose a framework for thinking about a tech stack encompassing content, media, and measurement.

 ECOM in CPG has evolved in the past few decades. Tune in to our conversation with Veeral Shah from Nestle to learn about the impact of AI and growth in ECOM. 

An entrepreneur's POV on the hottest tech bets today!
Tune in to hear Dan Wittner, Board Adviser & Entrepreneur. He brings together a unique perspective where technology meets retail, having spent over a couple of decades in both. In this episode, we talk about the following:

•The role of technology in bringing about social change.
•Technologies that have been game-changing and ones that keep trying!
•Coopetition! Super interesting and why Dan thinks it is the future.

Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://lnkd.in/eRKGvENu]

How will the CEO/CMO role change with Gen AI? Tune in to hear the iconic @Jue Wong, Former CEO of Olaplex. We have admired Jue's career for a long time and finally had a chance to hear live from her. While we spoke a lot about technology, her leadership stories were truly priceless.

• How to master technology for a business
• Synthetic audiences and artificial humans
• The importance of legacy knowledge in an organization undergoing transformation

Why is omnichannel no longer relevant?

Tune in to hear from Sarah Hofstetter - President of Profitero, and Rachel Tipograph - Founder & CEO of MikMak. These two senior executives in the commerce marketing technology space share invaluable insights on how the shopping landscape is evolving:

• Why does "omnichannel sucks" and gets in the way of consumer-led commerce strategies?

• Value of common sense in the age of data

• Macroeconomic and consumer trends that will impact commerce in the foreseeable future

Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://lnkd.in/eRKGvENu]