WH-THE-TECH!?!

Ecomm framework for DTC, Ecomm and pureplay Tune in to hear Jaime Crespo, GM at Nestle Health Sciences (Puritan's pride, Persona, Nestle Nutrition store). As someone who has seamlessly navigated Unilever, Amazon, Harry's and now Nestle, he had excellent insights to share about how to think about ecomm frameworks and more.

We discuss topics like:

•What is a relational DTC?
•How to chase anecdotes from DTC to fuel your omnichannel retailers
•The importance of brand in digital channels

Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://lnkd.in/eRKGvENu]

Tune in to hear @Ken, Former-CMO at Dr. Praeger. Having worked at blue chip companies like Pepsico, Henkel and PE-backed firms, Ken has a very unique perspective on how to drive measureable marketing for different brand sizes. In this episode we explore the following: 
- Four pillars of consumer lifecyel and KPIs to measure it
- How to hack expensive consumer segmentation to closer with your consumer? 
- Importance of SEO even now in your total consumer journey

How to manage e-commerce with fluctuating demand?
Tune in to hear Marc Palomeque Castilla, EX VP/GM of E-commerce, Reckitt. We draw on his experience about managing e-commerce during COVID-19 where they saw crazed demand for disinfecting products AND channels. We speak about the following:

● The value of building digital infrastructure for future-proofing business.
● Where Generative AI is already adding value in e-commerce fulfillment models.
● Holistic view of marketing investment from different P&L geographies.

Enjoy the WH-THE-TECH!?! podcast! Listen here: [https://wh-the-tech.com/#playEpisode]