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Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the ... more
FAQs about Wharton Marketing Matters:How many episodes does Wharton Marketing Matters have?The podcast currently has 293 episodes available.
August 15, 2024Jason Notte, Adweek Staff WriterWharton's Barbara Kahn and Annie Wilson speak with Jason Notte, a Staff Writer at Adweek about sports marketing, the NFL's attempt at international expansion, marketing trends at The Olympics, Nike's latest ad campaign, women's sports, and more. Hosted on Acast. See acast.com/privacy for more information....more28minPlay
August 08, 2024Nate Hill, Vice President of Marketing at Stouffer'sWharton's Dr. Americus Reed speaks with Nate Hill, Vice President of Marketing at Stouffer's about the legacy of the Stouffer's brand, how they determine their space in the dinner market place, "dinner dread", the future of Stouffer's, and more. Hosted on Acast. See acast.com/privacy for more information....more19minPlay
August 08, 2024Kimeko McCoy, Sr. Reporter of Marketing for Digiday MediaWharton's Dr. Americus Reed speaks with Kimeko McCoy, award-winning journalist, podcast host and senior reporter of Marketing for Digiday Media about the rebranding of The Olympics, sports marketing, Nike's new ad campaign, the evolution of influencers, and more. Hosted on Acast. See acast.com/privacy for more information....more18minPlay
August 08, 2024Jake Bullock, CEO and Co-Founder of CannWharton's Dr. Americus Reed speaks with Jake Bullock, CEO and Co-Founder of CANN about their brand strategy, Cann's positioning in the marketplace, building brand awareness, creating a new brand category, and more. Hosted on Acast. See acast.com/privacy for more information....more18minPlay
August 01, 2024Peter Adams, Sr. Reporter at Marketing DiveWharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Sr. Reporter at Marketing Dive about the Nike Olympics ads, Hyundai's emotional ad campaign, Google's change on cookies, and more. Hosted on Acast. See acast.com/privacy for more information....more30minPlay
August 01, 2024Stephanie Perdue, VP of Brand Marketing at ChipotleWharton's Barbara Kahn & Dr. Americus Reed speak with Stephanie Perdue, VP of Brand Marketing at Chipotle about the results of their Super Bowl ad, their long-running "Behind the Foil" campaign, social media marketing, and more. Hosted on Acast. See acast.com/privacy for more information....more24minPlay
July 18, 2024Alexander Lee, Gaming & Esports Reporter for DigidayWharton's Dr. Americus Reed speaks with Alexander Lee, Reporter covering gaming and esports for Digiday. Gaming & Esports about targeting and advertising in esports, angel investment in virtual environments, brand and gaming creative partnerships, and more. Hosted on Acast. See acast.com/privacy for more information....more19minPlay
July 18, 2024Cyntia Leo, Senior Director of Brand Marketing at Urban OutfittersWharton's Dr. Americus Reed speaks with Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters about brand value, the importance of storytelling in branding, Urban Outfitter's focus on community surrounding the brand, and more. Hosted on Acast. See acast.com/privacy for more information....more19minPlay
July 18, 2024Kimmra Hingher, VP of Marketing, J&J Snack Foods CorpWharton's Dr. Americus Reed speaks with Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp about the iconic branding of Dippin' Dots, customer loyalty, how the product stands out in the category, expanding Dippin' Dots into more locations, and more. Hosted on Acast. See acast.com/privacy for more information....more18minPlay
June 27, 2024Sabrina Sanchez, Senior Reporter, Creativity at Ad AgeWharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter, Creativity at Ad Age about how companies are recognizing Pride Month, the Coinbase campaign for their alternative to transfer fees, Athletic Brewing Company, dating apps, and more. Hosted on Acast. See acast.com/privacy for more information....more31minPlay
FAQs about Wharton Marketing Matters:How many episodes does Wharton Marketing Matters have?The podcast currently has 293 episodes available.