Wharton Marketing Matters

Wharton Marketing Matters

By The Wharton SchoolBusinessMarketing
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Wharton Marketing Matters episodes

  • PhotoRoom's Head of Brand & Content | Co-founder of Ludo

    Lauren Sudworth, Head of Brand and Content at PhotoRoom, joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more. They are also joined by Annie Reardon, Co-founder and Co-CEO of Ludo, to discuss the Ludo founding story, loyalty rewards, rebranding the company, and gamification.


    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer
    Eshan Ponnadurai, the Head of Meta’s Consumer Marketing, joins Barbara Kahn & Dr. Americus Reed to discuss his background in the industry, how Meta connects with consumers, and WhatsApp's campaign with F1 driver Lewis Hamilton. They are also joined by Sara Saunders, Chief Marketing Officer at Sazerac, to talk about their TikTok campaign for Fireball whiskey, responsible digital advertising, and more.

    Hosted on Acast. See acast.com/privacy for more information.

    28 min
  • Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard
    Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard "Priceless" campaign and experiential marketing, and the pace of change in the marketing landscape for brands.

    Hosted on Acast. See acast.com/privacy for more information.

    26 min
  • Asa Hiken, Technology Reporter for Ad Age
    Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI.

    Hosted on Acast. See acast.com/privacy for more information.

    22 min
  • Ryan Heuser, SVP of Experiential for Liquid Death
    Ryan Heuser, the SVP of Experiential for Liquid Death joins Barbara Kahn and Dr. Americus Reed to talk about the origins of the company, their brand partnership with the Philadelphia Eagles, their approach to experiential marketing, and how their marketing strategy sets Liquid Death apart from other brands in the category.

    Hosted on Acast. See acast.com/privacy for more information.

    21 min
  • Asa Hiken, Ad Age Technology Reporter
    Asa Hiken, a technology reporter for Ad Age, joins Barbara Kahn and guest co-host Annie Wilson to talk about CES, Agentic AI, the increasing role of AI in marketing, AI online search, social media, and Avocados from Mexico.

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • David Chriswick, SVP of Brand & Communications at Orangetheory
    David Chriswick, SVP of Brand & Communications at Orangetheory, joins Barbara Kahn and guest co-host Annie Wilson to talk about what sets their brand apart from other fitness brands, how they keep their gyms welcome to people at all fitness levels, developing the new campaign to freshen up the brand, and the importance of community when it comes to fitness brands.

    Hosted on Acast. See acast.com/privacy for more information.

    25 min
  • Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova
    Leslie Serro, Vice President of Marketing, Sweet Snacking, Kellanova, joins Barbara Kahn and Dr. Americus Reed about the brand identity of Kellanova, building a brand on legacy and heritage, what it takes to standout in today's marketplace, and their college football bowl game sponsorship.

    Hosted on Acast. See acast.com/privacy for more information.

    22 min

About Wharton Marketing Matters

From the publisher's feed

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the…