Wharton Marketing Matters

By The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the ... more

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FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 293 episodes available.

Wharton Marketing Matters episodes:

September 26, 2024 James Wade, Senior Director of Marketing for Doritos
Wharton's Dr. Americus Reed speaks with James Wade, Senior Director of Marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the Crash The Super Bowl ad campaign, how changing packaging can impact the consumer, and more.
Hosted on Acast. See acast.com/privacy for more information.
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27min
September 26, 2024 Erika Wheless, Marketing Reporter, AdAge
Wharton's Dr. Americus Reed speaks with Erika Wheless, Marketing Reporter at AdAge, about Lunchly vs Lunchables, brand collaboration, Life cereal, brand nostalgia, Doritos Super Bowl marketing, and more.
Hosted on Acast. See acast.com/privacy for more information.
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28min
September 12, 2024 John Taite, EVP of Brand Partnerships, Made Music Studio
Wharton's Barbara Kahn and Dr. Americus Reed speak with John Taite, EVP of Brand Partnerships at Made Music Studio, about sonic branding, its effectiveness for brands, how it works alongside visual branding, and more.
Hosted on Acast. See acast.com/privacy for more information.
...more
27min
September 12, 2024 Sara Saunders, Chief Marketing Officer at Sazerac
Wharton's Dr. Americus Reed speaks with Sara Saunders, Chief Marketing Officer at Sazerac, about the latest TikTok campaign for Fireball whiskey, responsible digital advertising, and more.
Hosted on Acast. See acast.com/privacy for more information.
...more
13min
September 12, 2024 Alyssa Meyers, Reporter for Marketing Brew
Wharton's Dr. Americus Reed speaks with Alyssa Meyers, Reporter for Marketing Brew about brand sponsorships at the US Open and the popularity of NFL team brands, and the latest success of the WNBA.
Hosted on Acast. See acast.com/privacy for more information.
...more
20min
August 29, 2024 Ryan Joe, Adweek Editor-in-Chief
Wharton's Dr. Americus Reed speaks with Ryan Joe, the Adweek Editor-in-Chief, about the Oreo & Coca-Cola and other brand collaboration, and the Google Anti-trust lawsuit.
Hosted on Acast. See acast.com/privacy for more information.
...more
30min
August 29, 2024 Stacey Andrade-Wells, CMO of Liquid I.V.
Wharton's Dr. Americus Reed speaks with Stacey Andrade-Wells, CMO of Liquid I.V. about the history of the brand, what sets them apart in the marketplace, their brand strategy, the consumer product experience, and more.
Hosted on Acast. See acast.com/privacy for more information.
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25min
August 22, 2024 Jeanelle Teves, Chief Commercial Officer at Bugaboo
Wharton's Barbara Kahn & Dr. Americus Reed speak with Jeanelle Teves, Chief Commercial Officer at Bugaboo about their brand identity, the value of luxury strollers, how they utilize brand partnerships, marketing their brand globally, and more.
Hosted on Acast. See acast.com/privacy for more information.
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23min
August 22, 2024 Daphne Howland, Senior Reporter, Retail Dive
Wharton's Barbara Kahn & Dr. Americus Reed speak with Daphne Howland, Senior Reporter at Retail Dive about Macy's finances and Q2 earnings, the rebranding of Victoria's Secret, and GAP's new stock ticker.

Hosted on Acast. See acast.com/privacy for more information.
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31min
August 15, 2024 Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company
Wharton's Barbara Kahn and Annie Wilson speak with Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company about the competition in the soft drink category, the latest Fanta ad campaign, bringing back the Fanta jingle, Fanta's positioning in the marketplace and more.
Hosted on Acast. See acast.com/privacy for more information.
...more
26min

FAQs about Wharton Marketing Matters:

How many episodes does Wharton Marketing Matters have?

The podcast currently has 293 episodes available.