Wharton Marketing Matters

Wharton Marketing Matters

By The Wharton SchoolBusinessMarketing
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Wharton Marketing Matters episodes

  • Navigating Brand Legacy, Minimalism, and Consumer Identity
    Daphne Howland, Senior Reporter at Retail Dive, joins Barbara and Americus to discuss the risks and rewards of legacy brand reinvention, from Cracker Barrel’s controversial logo change to Gap’s viral cultural campaigns and Victoria’s Secret’s ongoing identity reset, offering insights into how companies can balance tradition, modern trends, and consumer expectations.

    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • DoorDash Vice President of Ads, Toby Espinosa
    Toby Espinosa, Vice President of Ads at DoorDash, joins Dr. Americus Reed to discuss his journey from the company’s early days to its rapid growth into a global marketplace, offering lessons on sales, scaling complex ecosystems, and the future of retail media innovation.

    Hosted on Acast. See acast.com/privacy for more information.

    36 min
  • Highlights: Founder of Youth Logic | Wilson Sporting Goods Head of Global Brand Partnerships and Collaborations
    Highlights of Wharton Marketing Matters episodes featuring Connor Blakley, founder of Youth Logic, discussing the origins of his company, how to effectively reach Gen Z, and the missteps brands often make with this generation, and David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., who shares insights on Wilson’s partnership with the NBA, relationships with players, the brand’s ambassadorship with Caitlin Clark, and the role of technology in product innovation.

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • CMO of Resy, an American Express company
    Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, joins Barbara Kahn to share how her team leverages technology, partnerships, and curated experiences to connect diners with top restaurants, support hospitality businesses, and enhance customer engagement in an evolving dining landscape.

    Hosted on Acast. See acast.com/privacy for more information.

    28 min
  • Take 5 Oil Change CMO, Doug Zarkin
    Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn to discuss how brands can forge emotional connections with consumers by embracing human truth, strategic partnerships, and creative campaigns like "Take 5 Clive"—all while balancing modern marketing tools such as AI.

    Hosted on Acast. See acast.com/privacy for more information.

    20 min
  • Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks

    Chris Kelly, Senior Reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns—from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes—highlighting how companies craft relevance through identity, humor, and deep consumer understanding.











    Ask ChatGPT

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Founder of Fiametta, Merill Hollander
    Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, joins Barbara Kahn and Americus Reed to discuss how she entered the traditionally insular jewelry industry to create a bold, identity-driven collection centered on lab-grown diamonds, sustainability, and empowering self-purchase for modern consumers.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Adobe's Chief Communications Officer, Stacy Martinet
    Adobe's Vice President of Marketing and Communications and Chief Communications Officer, Stacy Martinet, speaks with Barbara Kahn and Americus Reed about the company’s transformation from its PDF roots to a global leader in creativity and digital experience solutions, offering insight into Adobe’s strategic reinvention, generative AI integration, and data-driven consumer behavior research like its latest findings on Prime Day.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Highlights: Spotify's Global Consumer Product Marketing Lead
    A highlight from Barbara Kahn and Americus Reed's conversation with Damian Valdes, Global Consumer Product Marketing Lead at Spotify, discussing how the company designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products.

    Hosted on Acast. See acast.com/privacy for more information.

    6 min
  • Spotify's Global Consumer Product Marketing Lead
    Damian Valdes, Global Consumer Product Marketing Lead at Spotify, joins Barbara Kahn and Americus Reed, to explore how Spotify designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products.

    Hosted on Acast. See acast.com/privacy for more information.

    28 min

About Wharton Marketing Matters

From the publisher's feed

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the…