Wharton Marketing Matters

Wharton Marketing Matters

By The Wharton SchoolBusinessMarketing
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Wharton Marketing Matters episodes

  • CEO of GrowthLoop, Chris O'Neill
    Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth.

    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • CMO of HelloFresh, Jorge Samayoa
    Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs.

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • Highlights: Resy, An American Express Company | Fiametta
    Highlights of interviews with Hannah Kelly, Chief Marketing Officer at Resy, an American Express company, and Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, as they discuss leveraging technology, curated experiences, and sustainability to connect with modern consumers and transform traditionally insular industries.

    Hosted on Acast. See acast.com/privacy for more information.

    36 min
  • Highlights: Liquid Death | Wilson Sporting Goods Co.
    Highlights from interviews with Ryan Heuser, Senior Vice President of Experiential at Liquid Death, on the brand’s origins, Eagles partnership, and experiential strategy, alongside insights from David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co., covering Wilson’s NBA partnership, player relationships, Caitlin Clark ambassadorship, and technology-driven product innovation.

    Hosted on Acast. See acast.com/privacy for more information.

    33 min
  • Highlights: DoorDash | Take 5 Oil Change
    Highlights of interviews with Toby Espinosa, Vice President of Ads at DoorDash, discussing scaling a startup into a global marketplace and the future of retail media innovation, and Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, exploring emotional branding through authenticity and creativity.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Best of 2025
    This “Best of 2025” episode highlights insights from Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo; Toby Espinosa, Vice President of Ads at DoorDash; Adam Kornblum, Chief Creative Officer at L’Oréal; and Merill Hollander, founder of Fiametta, as they discuss how data-driven creativity, storytelling, and bold experimentation are shaping the future of marketing, retail media, beauty, and fine jewelry.

    Hosted on Acast. See acast.com/privacy for more information.

    1 hr 5 min
  • Highlights: Youth Logic | Think Faster, Talk Smarter
    Highlights from Barbara & Americus' conversations with Connor Blakley, founder of Youth Logic, about effective Gen Z engagement, and Matt Abrahams, Stanford Graduate School of Business lecturer and author of Think Faster, Talk Smarter, who discussed practical frameworks for reducing anxiety and communicating with clarity and confidence.

    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • Highlights: Adidas Originals | Amgen

    Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, and Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, share insights on how iconic brand storytelling and rapidly evolving AI capabilities intersect to drive authenticity, collaboration, and transformative innovation across industries.


    Hosted on Acast. See acast.com/privacy for more information.

    30 min
  • Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

    Peter Adams, Senior Writer at Marketing Dive, joins Barbara Kahn to explore how economic bifurcation, evolving loyalty drivers, and rapid advances in AI are forcing marketers to rethink strategies, adapt to cultural moments, and navigate an increasingly complex industry landscape.


    Hosted on Acast. See acast.com/privacy for more information.

    30 min

About Wharton Marketing Matters

From the publisher's feed

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the…