Wharton Marketing Matters

Wharton Marketing Matters

By The Wharton SchoolBusinessMarketing
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Wharton Marketing Matters episodes

  • Highlights: Take 5 Oil Change | Think Faster, Talk Smarter
    Doug Zarkin, Chief Marketing Officer at Take 5 Oil Change and former CMO of Pearle Vision, joins Barbara Kahn and Dr. Americus Reed, II to discuss emotional branding through authenticity and creativity, while Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and host of Think Fast, Talk Smart: The Podcast, explains how to overcome anxiety, structure ideas, and communicate clearly under pressure.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Highlights: L’Oréal's Chief Creative Officer for U.S. Brands | Founder of Fiametta
    L’Oréal’s Chief Creative Officer, Adam Kornblum, joins Barbara Kahn and Dr. Americus Reed, II to share how storytelling and experimentation fuel innovation across top beauty brands. Merill Hollander, founder of the contemporary fine jewelry brand Fiametta, tells Barbara and Americus how her company is redefining fine jewelry with lab-grown diamonds and a bold, self-expressive approach.

    Hosted on Acast. See acast.com/privacy for more information.

    33 min
  • Spencer Spirit Holdings CEO, Steven Silverstein
    Steven Silverstein, CEO of Spencer Spirit Holdings and head of Spirit Halloween, joins hosts Barbara Kahn and Dr. Americus Reed, II to discuss the business of seasonal retail—from scaling over 1,500 pop-up stores across North America to using AI, social media, and immersive experiences to sustain year-round engagement—and how the brand is now extending its magic into the Christmas market.

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Amgen SVP of AI, Engineering and Data Science, Sean Bruich
    Sean Bruich, Senior Vice President of AI, Engineering and Data Science at Amgen, joins Barbara Kahn and Dr. Americus Reed, II to discuss how AI’s rapid evolution is transforming industries—not by replacing humans, but by creating new opportunities that blend human expertise with advanced technology to drive innovation and efficiency.

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • Highlights: Yahoo's Global Head of B2B Marketing, Sponsorships, and Events | DoorDash's Vice President of Ads

    Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to discuss how Yahoo uses data, creativity, and nostalgia to craft immersive campaigns that connect with new generations. Plus, Toby Espinosa, Vice President of Ads at DoorDash, talks with Dr. Americus Reed, II about scaling the company from startup to global marketplace and the future of retail media innovation.


    Hosted on Acast. See acast.com/privacy for more information.

    37 min
  • L’Oréal's Chief Creative Officer for U.S. Brands, Adam Kornblum
    Adam Kornblum, Chief Creative Officer for U.S. Brands at L’Oréal, joins Barbara Kahn & Dr. Americus Reed, II to share how he drives disruptive creativity across 17 brands, from the viral CeraVe Super Bowl campaign to the global youth innovation competition Brandstorm, illustrating how storytelling, experimentation, and an entrepreneurial mindset fuel innovation at L’Oréal.

    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships
    Annie Barrett, Vice President of Marketing for Adidas Originals, Basketball and Partnerships, joins Barbara Kahn and Dr. Americus Reed, II to share how the brand’s Superstar campaign celebrates the shoe’s evolution from sport innovation to cultural icon, while highlighting Adidas’ focus on authenticity, collaboration, and global brand storytelling.

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • Matt Abrahams, Host of Think Fast, Talk Smart: The Podcast
    Matt Abrahams, Stanford Graduate School of Business lecturer, author of Think Faster, Talk Smarter, and Host of Think Fast, Talk Smart: The Podcast, joins Barbara Kahn and Dr. Americus Reed to explain how professionals can overcome anxiety, build communication frameworks, and handle spontaneous conversations with clarity and confidence.

    Hosted on Acast. See acast.com/privacy for more information.

    30 min
  • Yahoo's Global Head of B2B Marketing, Sponsorships, and Events, Shannon Shae Montoya
    Shannon Shae Montoya, Global Head of B2B Marketing, Sponsorships, and Events at Yahoo, joins Barbara Kahn to explore how Yahoo leverages data, creativity, and nostalgia to craft experiential marketing campaigns that leave lasting impressions—revitalizing the brand for new generations and reinforcing its relevance across digital and physical spaces.

    Hosted on Acast. See acast.com/privacy for more information.

    33 min
  • Highlights: Saucony Sr. Brand Marketing Manager | Liquid Death SVP of Experiential
    Highlights of interviews with Ryan Heuser, SVP of Experiential at Liquid Death, discussing the company’s origins, its brand partnership with the Philadelphia Eagles, its approach to experiential marketing, and how its strategy sets it apart from other brands in the category, as well as with Jordan Yob, Senior Brand Marketing Manager at Saucony, on the brand’s heritage, the importance of staying consumer-focused, and the “Marathumb Challenge.”

    Hosted on Acast. See acast.com/privacy for more information.

    34 min

About Wharton Marketing Matters

From the publisher's feed

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the…