With carbon increasingly on the corporate agenda, how can CFOs turn what looks like a huge liability into a fantastic opportunity.

This is the conclusion to a two-part series on the impact that society’s new emphasis on carbon emissions will have on the corporate Chief Financial Officer (CFO).

In Part 1 of this series, I highlighted the many ways that carbon-related issues will have in disrupting the usual nighttime slumber of the oil and gas CFO. Suffice to say, it’s one hot mess. There’s not one aspect of the job of the CFO that is untouched by carbon, which isn’t really a surprise when a new and costly commodity suddenly shows up at the party.

CFOs are being asked to do something they never planned to do, their organizations don’t have the skills to handle the problem, and they’re being asked to deal with it everywhere and immediately. Of course, one company’s problem is often another company’s treasure. How can the CFO turn this huge liability and risk into a growth opportunity?

There is a gap in the energy market for companies to carve out for themselves a carbon-as-positive positioning that is counter to the predominant market narrative of carbon-as-negative. Rather than being scared shirtless, CFOs should view carbon as a transformation catalyst.

Duration: 13m 09s