In episode #222, I address churn, retention, and LTV. Like any metric, LTV can be made very subjective if we use the wrong inputs. We must the correct churn rate and gross margin percentage.
- LTV components
- What churn do I use?
- What is I have a SaaS+ model?
<a href="https://www.thesaasacademy.com/offers/ivNjwYDx/checkout">Join my SaaS community here for events, templates, and training.</a>

In episode #222, I address churn, retention, and LTV. Like any metric, LTV can be made very subjective if we use the wrong inputs. We must the correct churn rate and gross margin percentage. - LTV components - What churn do I use? - What is I have a SaaS+ model? Join my SaaS community here for events, templates, and training.

In episode #222, I address churn, retention, and LTV. Like any metric, LTV can be made very subjective if we use the wrong inputs. We must the correct churn rate and gross margin percentage.
- LTV components
- What churn do I use?
- What is I have a SaaS+ model?
<a href="https://www.thesaasacademy.com/offers/ivNjwYDx/checkout" rel="noopener noreferrer">Join my SaaS community here for events, templates, and training.</a>

What Churn Metric Do I Use in LTV

Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making.

Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

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Ben Murray brings you actionable SaaS metrics lessons that he has learned through years of being in the SaaS CFO trenches. Whether you are new to SaaS or a SaaS veteran, learn the latest SaaS and AI metrics, finance, and accounting tactics that drive financial transparency and improved decision-making. Ben’s SaaS metrics blog consistently rates a 70+ NPS, and his templates have been downloaded over 100,000 times. There is always something to learn about SaaS and AI metrics.

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What Churn Metric Do I Use in LTV

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