If you follow AI at all, you’ve probably heard of Google NotebookLM. The Gemini-powered feature got a huge popularity boost recently when it introduced the ability to create a totally synthetic podcast around any material you gave it. The idea of a “podcast this” button on any article, video, or set of PowerPoints is a powerful one, and it underscores the transformative power of AI and large language models (LLMs).

That transformative power has actually been around much longer than NotebookLM’s audio overviews. On this week’s Media Copilot podcast, I talk to Daniel Rascon, co-founder of AnyTopic. His AI startup is entirely about creating audio experiences about, well, any topic. Essentially you tell the app what you're interested in — anything from medieval architecture or how to get better sleep — and it'll go out and find the most relevant content about that topic, creating a mini audiobook for you to listen to whenever you want.

These aren’t word-for-word readings of text articles like The Washington Post and The New York Times are doing. I'd actually call the broader idea a “content polymorph” — essentially an AI agent designed to search for, interpret, and reformat information around whatever the user specifies. Right now it's centered around audio experiences, but there's no reason the same idea couldn't be applied to all kinds of formats, potentially giving everyone their own personal media reformatter in the future.

Daniel and I explored what that future might look like, and how AnyTopic might be the first step in getting there. It was an illuminating conversation, and be sure to listen to the end where we don't shy away from why such a flexible, customizable future might be scary to a lot of people.

The Media Copilot is a podcast and newsletter that explores how generative AI is changing media, journalism, and the news.

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